Comfort Assistant Global Brand Manager – Social, Digital, & Partnerships

Unilever Brazil; City Of London; Hybrid; GBP 60,000 - 80,000; Full time

Job summary

A global consumer goods company is seeking a Comfort Assistant Global Brand Manager to lead the digital and social strategy for the Comfort brand. The role requires a strong understanding of consumer insights and proven experience in digital marketing and content development. Candidates should be culturally aware and able to work collaboratively across teams. Competitive salary, hybrid working options, and a supportive environment offered.

Benefits

Competitive salary

Pension scheme

Annual bonus

Subsidised gym membership

Discounted staff shop

Qualifications

• Deep understanding of consumer insights, cultural trends, and storytelling.
• Proven experience in crafting brands and leading creativity.
• Strong experience in digital & social media strategy.

Responsibilities

• Craft the global digital and social strategy.
• Translate BCI into insight-led content.
• Track performance KPIs of campaigns.

Skills

Consumer insights

Digital & social media strategy

Creative collaboration

Storytelling

Job description

Job Title: Comfort Assistant Global Brand Manager – Social, Digital, & Partnerships

Location: 100VE

Job Purpose

We are the Home Care Business group, a 12 billion‑Euro global business pioneering hygiene and cleaning. Comfort is a +1.5‑billion‑euro brand loved worldwide for its softness and fragrances. This role supports the global digital and social strategy to reposition Comfort as a beauty‑led brand, driving cultural relevance across platforms and markets.

Responsibilities

• Craft the global digital and social strategy, bringing Comfort’s new BCI to life to drive cultural relevance across platforms and markets.
• Translate the new BCI into insight‑led, unmissable content that resonates with our target audience across the globe.
• Partner with world‑leading creative and media agencies to create full content suite (always‑on, reactive, cultural moments).
• Track performance KPIs (reach, engagement, sentiment, conversion) of campaigns across markets and deliver recommendations for optimisations.
• Lead influencer and creator programme to authentically amplify and elevate brand in culture, connecting with communities at scale.
• Craft Limited Editions, collabs/partnerships strategy and roadmap, fuelled by social trends and passion points, to connect with our target audiences.
• Close collaboration with markets to strengthen plans and execution, across full digital & partnerships agenda.
• Stay ahead of platform innovations, digital trends, and cultural shifts to keep Comfort future‑fit and emotionally resonant.

All About You

• Deep understanding of consumer insights, cultural trends, and storytelling.
• Proven experience in crafting brands, inspiring and leading unmissable creativity and communication.
• Strong experience in digital & social media strategy, and content development.
• Experience working with creative agencies, influencers, and platform partners.
• Experienced in managing workflows between different partners and departments, to deliver projects OTIF.
• Proven ability to lead cross‑functional projects and influence senior stakeholders.
• Collaborative mindset and ability to work across diverse, global teams.
• Culture obsessed, no TikTok trends, Netflix drops, or pop culture phenomena escape you.
• Passionate about marketing and advertising, staying at the frontline of the industry.
• An eye for beauty and design, with strong crafting capabilities.
• A creative thinker, who can generate and judge exciting, thumb‑stopping ideas, and assess suitability against brand standards and target audiences.
• Hungry to make an impact, and create award‑winning, industry‑leading work.
• A curious and critical mind, comfortable navigating complex problems and proposing novel solutions.
• A team player, who values and drives synergy within teams, and appreciates collaboration.
• A great communicator and storyteller, able to make the complex simple.

What We Offer

We offer a competitive salary and pension scheme, an annual bonus, subsidised gym membership, a discounted staff shop and shares. You’ll have the opportunity to work directly with our renowned and exciting brands in a flexible and hybrid working environment.

Whilst the role is advertised on a full‑time basis, we would be happy to discuss possible flexible working options and what this may look like for you. We are a key advocate of wellbeing and offer a variety of support for our people including hubs, programmes and development opportunities. We strive to achieve a family‑friendly and inclusive workplace and to, above all, create possibilities for all.

Diversity, Equity & Inclusion

Diversity at Unilever is about inclusion, embracing differences, creating possibilities and growing together for better business performance. We embrace diversity in our workforce. This means giving full and fair consideration to all applicants and continuing development of all employees regardless of age, disability, gender reassignment, race, religion or belief, sex, sexual orientation, marriage and civil partnership, and pregnancy and maternity.