Cluster Sales Manager

Hand Picked Hotels; Birmingham; On-site; GBP 45,000 - 65,000; Full time

Benefits offered by this job

Competitive salary

Excellent bonus scheme

Career progression

29 days holiday

Company pension

Life assurance

Discount platform

Discounted stays

Introduction bonus

Colleague recognition

Job summary

Hand Picked Hotels is seeking a commercially driven Cluster Sales Manager to lead revenue growth for two hotels, based in Crewe with travel to Sutton Coldfield near Birmingham. You will develop key relationships, build a robust pipeline, and drive events, dining and experiences through B2B and B2C channels.

The role requires a proactive sales mindset, excellent relationship skills, and the ability to travel within the cluster.

Qualifications

• Proven proactive sales experience in hotels, hospitality, meetings & events, leisure or a related customer-focused environment.
• Natural relationship builder with ability to network with corporate clients, agencies and local partners.
• Demonstrate a strong commercial mindset with drive to identify, develop and convert new business opportunities.
• Highly organised and self-motivated, able to balance multiple hotels, priorities and timelines.
• Confident collaborating with General Managers, operational teams and Revenue colleagues.
• Experience using CRM systems; Opera Sales & Catering and Tableau advantageous.
• Curious about the local market and competitors to grow revenue.
• Positive and professional ambassador for Hand Picked Hotels; ability to travel within the cluster.

Responsibilities

• Developing and managing strong local relationships and key hotel accounts to drive revenue across all segments.
• Hunting for new business opportunities and building a healthy pipeline of corporate, conference and group business.
• Proactively researching and approaching new contacts using local market insight, Opera, Tableau and platforms such as LinkedIn.
• Driving awareness and sales of hotel events, dining, leisure experiences and other local opportunities through B2B and B2C relationships.
• Building partnerships with agencies, professional networks, local attractions, destination organisations and brand partners.
• Supporting property Sales & Marketing Plans and activating seasonal sales initiatives within the local market.
• Working with hotel teams and the Central Conference Desk to convert enquiries and maximise opportunities across the wider Hand Picked Hotels collection.
• Monitoring competitor activity and market trends, sharing insight that helps our hotels stay commercially competitive.
• Maintaining accurate sales activity and opportunities within Opera Sales & Catering and delivering agreed KPIs and reporting.

Skills

Sales experience

Relationship building

Commercial mindset

Organised

Travel flexibility

CRM experience

Tools

Opera Sales & Catering

Tableau

LinkedIn

Job description

Location: Cluster role based in Crewe in Cheshire, with regular travel between both hotels, the other hotel is located in Sutton Coldfield, close to Birmingham.

Salary: Highly competitive salary, to be discussed during interview

Job Type: Full-time

Come and join our Team

We’re looking for a commercially driven and relationship-focused Cluster Sales Manager to join Hand Picked Hotels, supporting a cluster of 2 of our distinctive luxury hotels, Rookery Hall Hotel & Spa set in the Cheshire countryside and New Hall Hotel and Spa located in Sutton Coldfield.

This is a proactive, outward-facing sales role for someone who loves building relationships, uncovering new opportunities, turning local connections into long-term commercial partnerships and helping to grow revenue across the local market.

What will the role involve?

• Developing and managing strong local relationships and key hotel accounts to drive revenue across all segments.
• Hunting for new business opportunities and building a healthy pipeline of corporate, conference and group business.
• Proactively researching and approaching new contacts using local market insight, Opera, Tableau and platforms such as LinkedIn.
• Driving awareness and sales of hotel events, dining, leisure experiences and other local opportunities through B2B and B2C relationships.
• Building partnerships with agencies, professional networks, local attractions, destination organisations and brand partners.
• Supporting property Sales & Marketing Plans and activating seasonal sales initiatives within the local market.
• Working with hotel teams and the Central Conference Desk to convert enquiries and maximise opportunities across the wider Hand Picked Hotels collection.
• Monitoring competitor activity and market trends, sharing insight that helps our hotels stay commercially competitive.
• Maintaining accurate sales activity and opportunities within Opera Sales & Catering and delivering agreed KPIs and reporting.

You’ll be visible in the market, regularly meeting clients and representing Hand Picked Hotels as a confident brand ambassador, while also working closely with hotel teams to build a strong sales culture on property.

Are you Hand Picked?

• You will have a proven proactive sales experience, ideally within hotels, hospitality, meetings & events, leisure or a related customer-focused environment.
• You will be a natural relationship builder, confident networking with corporate clients, agencies, local partners and professional networks.
• Be able to demonstrate a strong commercial mindset with the drive to identify, develop and convert new business opportunities.
• It is essential you are highly organised and self-motivated, comfortable balancing multiple hotels, priorities and demanding timescales.
• You’ll be confident working collaboratively with General Managers, operational teams, Sales & Events and Revenue colleagues.
• Competent with using CRM and sales systems to manage accounts, opportunities and activity; experience of Opera Sales & Catering and Tableau would be advantageous.
• You’ll be curious about your local market and competitors and enjoy using insight to find new ways to grow revenue.
• Be a positive and professional ambassador for Hand Picked Hotels, with the flexibility to travel regularly within your cluster and local market.

Who we are…

Hand Picked Hotels was founded in 2001 by owner and Chairman, Julia Hands MBE, and today still remains a family-owned group which has 21 unique luxury country houses and coastal retreats, each hand picked for their individuality. Architecturally distinctive and quintessentially British, every hotel boasts an extraordinary location from Scotland to the Channel Islands, offering breathtaking views from vast countryside to expansive beaches, to lush woodlands.

Dedicated to creating unique and enchanting stays, curated personalised service runs through the heart of every hotel. Whilst each hotel is individual, each property fulfils the company values of family, individuality, community and care, with a team commitment to aiming higher and delight their guests with magical experiences that offer a true escape from the every day.

What’s in it for you?

• A highly competitive salary package, excellent bonus scheme based on sales achievements, business mileage paid.
• An opportunity to be part of an exciting and dynamic team that celebrates Diversity and Inclusion, making lifelong friendships along the way.
• Ongoing investment in your career progression, with access to our In House and external training programmes.
• 28 days holiday per year including bank holidays, increasing to 33 days including bank holidays with length of service.
• Colleague Assistance Program to support you with whatever life throws at you.
• Company Sickness Scheme Benefit.
• Company pension scheme with a generous employer contribution.
• Life assurance scheme.
• Online retail discount platform offering thousands of savings with high street retailers and restaurants as well as a health and well-being platform.
• Discounted stays in our hotels and on food, drink, Spa treatments & products.
• Annual loyalty awards (like afternoon teas and overnight stays).
• Introduction bonus for new colleague recommendations.
• Colleague of the Month awards, which leads to our annual awards ceremony.
• Regular team gatherings and appreciation events.

Hand Picked Hotels is an Equal Opportunities employer. Candidates must be eligible to live and work in the UK.