What You Will Be Doing :
Maintain and continue to grow Mintel’s industry‑leading client satisfaction, help increase retention rates, support customized projects, and offer insights support for BD.
With Mintel clients :
- Show the value of Mintel’s data and insights based on syndicated content.
- Ensure that clients are maximizing their Mintel insights through carrying out training / proactive sharing and bringing your ideas on how we can improve!
- Respond to client briefs and prepare analyses to bring data to life using pre‑published syndicated content.
- Deliver insightful pieces based on Mintel syndicated data and insight to ensure the client can get the ROI statement from Mintel subscription.
- Proactively communicate with clients about the most relevant product features / insights for their specific business needs.
- Work with Directors to help present syndicated content to clients in an interactive and confident manner.
- Prepare and write in-depth insights combining market research and consumer analysis.
- Work with Directors to write and publish reports related to Tech & Digital, Home Living topics, including 3C devices, appliances, household décor, etc.,
- Support Directors to deliver customized research projects.
- Gather and analyze primary and secondary data, including market performance, company strategies, segmentation and consumer survey data, to generate accurate and forward‑looking insights.
With Mintel internal team :
- Work closely within the Insights team in the PS to share industry news, communicate best practices, and support other team members work when schedules are tight.
- Partner with the AM team in the PS to ensure we manage all accounts effectively and deliver client engagement plans together.
- Partner with the BD team in the PS to offer industry knowledge for potential clients and support business pitch.
- Track account health from usage and engagement, proactively plan to minimize risk and maximize growth opportunities.
- Be a client advocate in internal discussions with sales, product development, content and marketing on how we can better serve our clients.
Who We Are Looking For
- 3 years’+ experience gained in a B2B research or professional services environment. A passion and knowledge of the world of FMCG is also highly desirable.
- Understand market research quantitative and qualitative methodologies, and ability to manage full cycle of consumer research