Client Manager (Events)

SMG; Liverpool; Hybrid; GBP 60,000 - 80,000; Full time

Job summary

A leading marketing agency in Liverpool is seeking a Client Manager to lead the development and execution of campaigns. Ideal candidates have experience in marketing, strong campaign management skills, and a creative approach to problem-solving. This role promotes a dynamic work environment with flexible hybrid options and a commitment to personal growth.

Benefits

10% discretionary bonus

Yearly wellbeing fund of £1,800

Free Headspace subscription

£500 Learning Fund

4 extra Wellbeing Days off

Conferences and celebrations

4pm finishes every Friday

Flexible working options

Qualifications

• Proven experience in marketing or retail media.
• Ability to manage multiple stakeholders smoothly.
• Strong Excel proficiency required.

Responsibilities

• Lead campaign planning and execution to drive commercial growth.
• Develop strong relationships with key stakeholders.
• Drive innovation and creative strategies for campaigns.

Skills

Campaign management skills

Data interpretation

Client relationship management

Creativity and innovation

Leadership

Tools

Excel

Job description

Location:

Liverpool, hybrid 2 days a week

Salary: From £39 + 10% discretionary bonus

Level: Manager-level, operating as an individual contributor and managing one person

About the Role

Join VMG as our Client Manager and take the lead in creating campaigns that turn heads and drive results.

You’ll own the strategy and delivery of all ATL and event activity from bold ideas to flawless execution, ensuring every campaign is impactful, insight-led, and aligned with VMG’s commercial goals.

Working with creative partners and internal teams, you’ll bring fresh thinking, innovation, and energy to every project, pushing boundaries to elevate performance year after year.

If you love variety, thrive in a fast-paced environment, and embrace change with energy, this could be your right role.

Why SMG?

At SMG, we hire for the future, which is fast-moving and changing shape. Do you have the potential to help shape our business? We’re looking for brilliant, diverse talent who want to grow with us—people who are curious, ambitious, and eager to learn, whether as specialists or across teams.

Our culture is everything. If you’re someone who stays honest, stays hungry, stays foolish, and has fun, you’ll feel right at home here.

We value those who take ownership of their growth and bring fresh perspectives. That’s why we’re committed to equity, inclusion, and building a place where everyone feels empowered to grow. At SMG, it’s not just about filling a role but building the future together.

We’re proud to be ranked the #1 Best Marketing and Media Agency and to have received World-Class accreditation from Best Companies.

• 10% discretionary bonus
• £1,800 yearly wellbeing fund (on top of your salary!)
• Free Headspace subscription
• £500 yearly “Learning Fund” for learning
• 4 extra Wellbeing Days off per year
• Summer & Winter conferences + year-round celebrations
• 4pm finishes every Friday
• Flexible and hybrid working

Still curious? Explore what that means to us here

Are We What You’re Looking For?

We move fast, adapt quickly, and like to challenge each other. We’re looking for people who enjoy the buzz of change, the satisfaction of building something better, and the joy of working with a close-knit, values-driven team.

This isn’t for everyone, but if you thrive in this environment, we’d love to meet you!

A Little Bit About You

You’ll bring:

Essential Experience & Knowledge

• Proven experience in marketing or retail media, ideally within an agency or retail environment
• Strong campaign management skills with a track record of delivering high-performing brand activations
• Experience managing multiple stakeholders and clients simultaneously
• Confidence in data interpretation and financial reporting, with strong Excel proficiency
• Ability to drive innovation and creativity in both media planning and execution

Leadership & Personal Attributes

• Experience mentoring or managing team members, fostering accountability and growth
• Strong communicator and relationship builder with cross-functional collaboration skills
• Highly organised and proactive with a solutions-focused approach
• Positive, resilient attitude with a drive to deliver excellence and inspire others
• Commitment to SMG’s core behaviours: Stay Hungry, Have Fun, Stay Foolish, through continuous learning, collaboration, and curiosity

Don’t meet every single requirement? We still want to hear from you. If you believe you’d thrive in this role, your unique perspective might be just what we’re looking for.

What You’ll Be Doing

Your days will be dynamic. You might find yourself:

Strategic Campaign Planning and Delivery

• Lead the development and execution of innovative, insight-led event and ATL campaigns that drive commercial growth and strengthen VMG’s partnership with The Very Group.
• Ensure all campaign activity reflects creative excellence, commercial effectiveness, and alignment with VMG’s wider brand and business objectives.
• Evaluate performance post-campaign, using insights to inform continuous improvement and shape future strategy.

Relationship Management and Collaboration

• Build and nurture strong relationships with key stakeholders across VMG, The Very Group, and supplier brands.
• Promote cross-functional collaboration and alignment to deliver seamless, impactful campaigns.
• Champion a proactive and solution-focused approach to partnership management, ensuring VMG is recognised as a trusted and strategic collaborator.
• Proactively identify and resolve potential issues before they become challenges, ensuring seamless collaboration and integration across teams during major events.

Innovation and Media Excellence

• Drive innovation across all ATL and event activity, challenging conventional approaches to deliver fresh, engaging, and results-driven campaigns.
• Leverage data, insights, and market trends to inform creative strategy, media planning, and execution.
• Keep VMG at the forefront of retail media innovation, redefining creativity and impact across every campaign.

Leadership and Team Development

• Lead by example to create a high-performing, collaborative team culture built on trust, accountability, and continuous learning.
• Coach and develop team members, providing guidance, feedback, and opportunities for growth.
• Foster a shared sense of ownership and pride in delivering best-in-class campaign work.

Our Values:

Stay honest. Stay hungry. Stay foolish. Have fun.

Explore what that means to us here

Useful Links Before You Apply:

• Learn about our agencies
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• EDI at SMG
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