China Gaming Growth & Activation Lead

Tencent; Greater London; On-site; GBP 50,000 - 70,000; Full time

Job summary

A global publishing and innovation group is seeking an experienced marketing professional to drive publishing strategies for the Chinese market. The ideal candidate will have 5+ years in game marketing, a proven record on Chinese platforms, and a deep understanding of gamer culture. This position emphasizes collaboration and campaign management across various community channels while ensuring cultural relevance and brand consistency.

Qualifications

• Deep understanding of CN gamer culture.
• Experience managing organic campaigns with limited budgets.
• Great communicator with negotiation and localization experience.

Responsibilities

• Deliver insights on what resonates with CN players and own a weekly CN Insight Package.
• Build and execute China GTM plans, including local events and distribution partnerships.
• Localize global campaigns for tone, content, and platform alignment.
• Manage community channels and sentiment response across CN platforms.
• Monitor campaign performance and discover new growth opportunities.

Skills

5+ years in CN game or entertainment marketing

Proven record of running successful campaigns on Chinese social platforms

Experience operating on Heybox or other key CN distribution networks

Familiarity with CN content regulations and community sentiment

Negotiation skills

Job description

A global publishing and innovation group is seeking an experienced marketing professional to drive publishing strategies for the Chinese market. The ideal candidate will have 5+ years in game marketing, a proven record on Chinese platforms, and a deep understanding of gamer culture. This position emphasizes collaboration and campaign management across various community channels while ensuring cultural relevance and brand consistency.