Chief Revenue Officer

A-SAFE; United Kingdom; Hybrid; GBP 105,000 - 141,000; Full time

Job summary

A leading safety solutions provider is looking for a Chief Revenue Officer (CRO) to spearhead its European commercial growth. This role demands a seasoned leader with senior sales experience, particularly in B2B environments. The CRO will drive performance, lead commercial activities, and build customer relationships across Europe. Join to help set new standards in workplace safety with innovative solutions.

Qualifications

• Experience in CRO, VP Sales, or Director of Sales roles.
• Experience in international B2B environments is essential.
• Experience in capital projects or technical solutions is a plus.

Responsibilities

• Drive performance across European sales organization.
• Lead commercial pipeline management and relationships with customers.
• Collaborate cross-functionally to deliver integrated outcomes.

Skills

Senior sales leadership experience

Deep understanding of the industrial workplace

Leading direct end-user sales teams

Data-driven expertise in sales analytics

Charismatic leadership style

Job description

Location:Flexible across Europe |Reports to: Group Chief Commercial Officer.

A-SAFE is on a mission to revolutionise workplace safety worldwide—and we’re seeking a dynamic Chief Revenue Officer (CRO) to drive our European commercial growth.

This is a high-impact, hands‑on leadership role for a charismatic commercial leader with a proven track record in scaling B2B sales organisations. As CRO, you’ll drive performance across the European sales organisation—setting a clear rhythm and pace for commercial activity, and ensuring KPIs and targets are consistently met or exceeded. You’ll lead from the front to build a high‑performance, customer‑focused culture, inspiring teams, and delivering on challenging revenue targets.

You’ll own commercial pipeline management, champion customer‑centricity, and build strategic relationships with key customers and partners across Europe. You’ll collaborate cross‑functionally with Marketing, Product, Operations, and Finance to deliver integrated commercial outcomes, and play a pivotal role in shaping our global revenue strategy.

What you’ll bring:

• Senior sales leadership experience (CRO, VP Sales, or Director of Sales) in international B2B environments
• Deep understanding of the industrial workplace—manufacturing, logistics, and warehousing
• Experience leading direct end‑user sales teams and driving revenue growth across multiple European markets
• Highly data‑driven, with expertise in sales analytics, forecasting, and CRM systems
• Charismatic, energetic leadership style and strong commercial acumen
• Experience selling capital projects or technical solutions into industrial environments is a plus

Why A‑SAFE?

Since 1984, A‑SAFE has been a pioneer in industrial safety, inventing the world’s first industrial‑strength polymer safety barrier. Today, we continue to lead the industry with cutting‑edge solutions like our award‑winning IoT system, RackEye.
Explore our Customer Success Stories.

At A‑SAFE we put our values at the heart of the business.

• We Are Pioneers
• We Are in it Together
• We Do the Right Thing

Ready to help us set new standards in workplace safety?

Apply today and start your journey with A‑SAFE Group.