Chief Marketing Officer

London Business School; City of Westminster; Hybrid; GBP 150,000 - 200,000; Full time

Job summary

A prestigious global business institution in England is seeking a Chief Marketing Officer to enhance its reputation and impact. The ideal candidate will have expertise in digital transformation, CRM, and data-driven strategies. This role involves developing integrated marketing strategies and managing significant marketing budgets, with a strong emphasis on collaboration and leadership. The organization offers a dynamic working environment with generous benefits.

Benefits

Generous annual leave

Pension package with 14.5% employer contribution

Free onsite gym and swimming pool

Professional development opportunities

Enhanced cycle-to-work scheme

Wellbeing offering

Paid emergency leave for caring responsibilities

Responsibilities

• Develop and execute integrated marketing strategy.
• Position marketing as a growth engine.
• Establish success measures linked to enrolment and engagement.
• Protect and strengthen the school brand.
• Deliver brand narrative and storytelling.
• Elevate faculty thought leadership.
• Build marketing insights capability.
• Translate insights into strategy.
• Use data to anticipate market trends.
• Lead digital evolution of marketing.
• Develop high-performing marketing organisation.
• Collaborate across functions.

Skills

Digital transformation

CRM

Data-driven marketing strategy

Customer insight

Influencing stakeholders

Managing large-scale marketing budgets

Team leadership

Job description

Overview

London Business School; a global and vibrant business community based in two of the world\'s most dynamic cities, London and Dubai. It\'s where extraordinary minds and diverse perspectives connect, to have a profound impact on the way the world does business and the way business impacts the world. We offer best in class hybrid learning to our students and participants, whilst creating a flexible, supportive and dynamic working environment for our people to excel in, whatever their location.

Responsibilities

• Develop and execute an integrated marketing strategy that drives qualified interest, conversion, and lifelong engagement across all portfolios.
• Position marketing as a strategic growth engine - aligning campaigns, brand activity, and digital investments with School-wide commercial and reputational goals.
• Establish clear success measures linked to enrolment, participation, engagement, and ROI.
• Strengthen and protect the London Business School brand - ensuring it remains aspirational, relevant, and globally distinctive.
• Deliver a clear, insight-led brand narrative and storytelling that celebrates the School\'s impact on business and society.
• Elevate faculty thought leadership, research, and alumni impact stories to reinforce LBS\'s position among the world\'s top business schools.
• Build a robust marketing insights capability that deepens understanding of learner, participant, and partner motivations, inclusive of global reach and multicultural audiences, to inform authentic, data-led storytelling.
• Translate insight into strategy - informing product innovation, pricing, and go-to-market decisions for Degree, Executive Education, and Digital Learning portfolios.
• Use data and analytics to anticipate market trends and guide investment priorities.
• Lead the digital evolution of marketing - embedding automation, CRM, and AI-enabled decision making to optimise performance and personalisation.
• Lead and develop a high-performing brand & marketing organisation that brings together brand, digital, content, creative, insight, and analytics expertise.
• Collaborate across functions - particularly with Degree, Executive Education, Digital Learning, and Advancement - to ensure alignment, consistency, and shared success.

Qualifications

• Proven record of driving brand and commercial growth through integrated marketing and data-driven strategy.
• Expertise in digital transformation, CRM, and AI-enabled marketing.
• Deep understanding of customer insight, segmentation, and global audience behaviour.
• Proven ability to influence across complex stakeholder environments and lead high-performing teams.
• Able to think strategically while remaining hands‑on and pragmatic when required.
• Experience managing agencies, suppliers, and large-scale marketing budgets.
• Higher-education experience is a plus, not a prerequisite; experience in premium consumer, professional-services, or technology-led sectors is equally valued.

London Business School is seeking an accomplished Chief Marketing Officer to elevate our global reputation and impact. The ideal candidate will bring deep expertise in digital transformation, CRM, and AI-enabled marketing, alongside a sophisticated understanding of customer insight, segmentation, and global audience behaviour. You will thrive in complex stakeholder environments, influencing at every level while leading high-performing teams with both strategic acumen and hands‑on pragmatism. Experience managing agencies, suppliers, and large-scale marketing budgets is essential. While higher-education experience is an advantage, we welcome applicants from other sectors who are passionate about shaping the future of a world-class institution.

Benefits

• Generous annual leave of 27 days plus extra between Christmas and New Year.
• Generous pension package, 14.5% employer contribution (in return for employee enrolment and contribution).
• Free onsite gym and swimming pool.
• Amazing range of professional development to support your career path.
• Enhanced cycle-to-work scheme.
• Wellbeing offering to support your physical, mental and financial health.
• Up to 5 days paid emergency leave for staff who have caring responsibilities for a family member, dependent or friend who is ill.

Work Environment & Flexibility

At London Business School, we support Smart Working – a hybrid approach designed to help you achieve a healthy work-life balance while delivering the best outcomes for your role and the needs of our customers. All roles require a minimum of two days on campus each week to foster a vibrant, collaborative community. We operate with 'core hours' – 10:00-15:00 – to maximise opportunities for connection and collaboration across teams during the working day. Outside of these hours, you may still be required for meetings or collaboration based on your role and customer needs. Additionally, we offer Protected Time – a flexible, one-hour slot, within the working week dedicated to your learning and development, wellbeing, or focused, quiet work.

Commitment to Inclusion and Belonging

London Business School is a globally reaching institution, committed to creating tangible and sustainable change in driving inclusion & belonging within our School, education and society at large. We are dedicated to creating an environment where everyone in our community feels they belong and thrive. This is a key school priority, and we want everyone who joins LBS to feel respected, welcomed, and heard.