Channel Marketing Vice President

Brookfield Asset Management; City Of London; On-site; GBP 100,000 - 125,000; Full time

Job summary

A leading global asset manager in London seeks a Channel Marketing Manager to enhance advisor relationships through innovative marketing strategies. The ideal candidate will have over 10 years of marketing experience in financial services, expertise in multi-channel campaign management, and a strong understanding of data analytics. This role offers a dynamic work environment where strategic insight and hands-on execution are critical to success.

Benefits

Competitive salary with bonus structure

Diversity and inclusion initiatives

Qualifications

• 10+ years of marketing experience, preferably in financial services.
• Proven expertise in data analytics and digital marketing.
• Experience with private wealth/intermediary channel preferred.

Responsibilities

• Develop and execute multi-channel marketing programs.
• Collaborate with sales to create impactful content.
• Design a data-driven marketing segmentation strategy.

Skills

Marketing experience

Data analytics

Project management

Communication skills

Digital marketing

Education

Bachelor’s Degree in Marketing, Communications or related field

Tools

Salesforce

Pardot

Seismic

Job description

Overview

Location London - One Canada Square, Level 25

Business - Brookfield Oaktree Wealth Solutions

Brookfield Asset Management, a leading global alternative asset manager, has an exemplary 100+ year history of owning and operating real assets and related businesses. In 2019, Brookfield acquired a majority interest in Oaktree Capital, a leader among global investment managers specializing in credit and other alternative investments. Together, Brookfield and Oaktree share a long-term, value-driven, contrarian investment style, focusing on sectors in which their in-depth operating experience and market knowledge provide a competitive advantage.

Brookfield Oaktree Wealth Solutions is a dedicated business delivering the unparalleled alternative investment expertise of Brookfield and Oaktree to private wealth investors, in partnership with their financial advisors. The business unit is dedicated to effectively supporting the financial intermediary community and bringing timely & unique solutions to market with the individual investor in mind.

Brookfield Culture

Job Description

Location: Canary Wharf, London

Job Description

The Firm is seeking a Channel Marketing Manager to join the growing Marketing & Communications team in its London office, working closely with the European sales team. The Marketing Manager will collaborate closely with the marketing and sales teams to plan, develop, and execute the region’s strategic marketing initiatives in alignment with business objectives. This ideal candidate will have direct experience at a global asset management organization and a proven track record of delivering marketing programs for private wealth financial professionals.

The successful candidate will bring both strategic insight and hands-on execution capabilities—balancing day-to-day marketing activities with long-term planning. They will thrive in a dynamic, growing organization and take an active role in shaping marketing strategy, strengthening brand presence, and contributing directly to the firm’s business goals.

Responsibilities

• Develop and execute multi-channel marketing programs to build and strengthen advisor relationships across innovative marketing tactics; including, sales support, events, digital, advertising, and PR
• Collaborate with sales to create impactful content and sales enablement strategies
• Design a data-driven marketing segmentation strategy using third-party data sets and internal insights to build effective marketing journeys that generate qualified leads
• Build customer loyalty through programs focused on value-add and thought leadership
• Develop expertise of the wealth marketplace, data providers and third-party marketing partnerships
• Drive product launch campaigns aligned with overarching marketing strategies
• Establish measurable marketing goals, produce ongoing reporting on campaign metrics and sales influence, and marry industry trends and the competitive landscape to iterate on approach
• Collaborate with marketing team – digital, editorial, and product – customizing outputs that resonate with your target audience and respect regional compliance sensitivities

Qualifications

• 10+ years of marketing experience, preferably in financial services
• Bachelor’s Degree in Marketing, Communications or related field
• Experience building and tracking multi-channel marketing campaigns (web/interactive marketing, email, social media, advertising, events, lead generation, PR, content creation, etc.)
• Proven expertise in data analytics and digital marketing
• Able to translate complex financial concepts into compelling marketing narratives
• Experience with private wealth/intermediary channel preferred
• Outstanding project management and communication skills
• Knowledge of alternatives strategies in public and private markets is beneficial
• Strong knowledge of regulatory and compliance guide
• Collaborative approach; able to engender support and effect change across the organization
• Excitement for working in an entrepreneurial environment, sharing and establishing best practices
• Full knowledge of the MS Office suite of products, and comfort with CRM and marketing technology tools such as Salesforce, Pardot, Seismic
• Experience translating and tailoring materials for local markets

Compensation

Our compensation structure is comprised of a base salary and a short-term incentive program (cash bonus). Cash compensation tends to vary based on geography to account for local market conditions and is set to be market competitive. Compensation decisions are based on a number of factors including relative experience, overall years of experience, industry experience, education and designation.

Equal Opportunity

Brookfield is committed to maintaining a Positive Work Environment that is safe and respectful; our shared success depends on it. Accordingly, we do not tolerate workplace discrimination, violence or harassment.

We are proud to create a diverse environment and are proud to be an equal opportunity employer. We are grateful for your interest in this position, however, only candidates selected for pre-screening will be contacted.