CEO

Webrecruit; United Kingdom; Remote; GBP 120,000 - 200,000; Full time

Job summary

A leading technology promotion platform is seeking a CEO to drive growth and ensure strategic execution. The ideal candidate will inspire teams, maintain operational efficiency, and represent the company externally. Benefits include a 4-day work week, private healthcare, and a flexible working culture. Candidates should demonstrate strong commercial leadership experience and excel in developing high-performing teams.

Benefits

4-Day Work Week

Participation in EMI Share Option Scheme

Remote-First Culture

Flexible Working Hours

Private Healthcare

Death-in-Service Cover

Pension with Employer Contribution

Wellbeing Support

MacBook & Home Office Setup

Qualifications

• Demonstrable experience leading a sales function with revenue growth accountability.
• Experience in fast-moving, resource-constrained environments.
• Direct experience in B2B online technology businesses.
• Experience implementing and executing strategy across functions.
• Experience leading and developing high-performing teams.

Responsibilities

• Lead the business with a focus on mission clarity and team alignment.
• Champion the company vision and represent it internally and externally.
• Oversee marketing, sales, and customer success for effective GTM motion.
• Drive focus on delivery, efficiency, and execution.
• Work with the Board to manage risk and report performance.

Skills

Strategic problem solver

Decisive prioritiser

Data-driven and analytical

Comfortable with ambiguity

Entrepreneurial mindset

Resilient under pressure

Go-to-market fluent

Commercially sharp

Sales leader

Inspiring leader

Clear communicator

Job description

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Remote (with travel to London for meetings every two weeks)

About the company

Our client’s promotion platform is a comprehensive solution for managing and optimising marketing promotions. It includes a powerful promotion engine, secure coupon code management, loyalty and referral campaigns, and engaging onsite experiences - all designed to help e-commerce businesses influence behaviour, increase conversion, and drive long-term customer value without the headache of juggling multiple systems.

The platform delivers exceptional outcomes for some of the world's largest and most esteemed brands. They were honoured with the Best Technology award at a recent industry event.

Our company provides equal opportunity in a zero-discrimination workplace and welcomes and embraces everyone without regard to sex, race, colour, nationality, religion, gender identity, sexual orientation, disability status, citizenship, or marital status.

Benefits

• 4-Day Work Week: A company-wide policy
• Participation in EMI Share Option Scheme
• Remote-First Culture: Work from home with regular team meetups
• Flexible Working Hours: Built on trust and performance, not clock-watching
• Private Healthcare: Comprehensive cover via AXA Healthcare and HealthShield
• Death-in-Service Cover
• Pension: 3% employer contribution, plus employee contributions
• Wellbeing Support: Mental health resources, eye care, and wellness tools
• MacBook & Home Office Setup: We provide everything you need to do your best work

Purpose of the Role

With new products launched and a strong, talented team in place, the business needs a CEO who will lead them through their next phase of growth, ensuring that strategy and commercial execution are fully aligned to determine the best routes to high growth for their market-leading products.

The CEO will drive an effective go-to-market motion, creating clarity, cohesion, and accountability across the organisation.

This role will also focus on inspiring and developing their people, fostering a high-performance culture while upholding the company’s core values and ethos.

Responsibilities

• Lead the business with a focus on clarity of mission, measurable objectives, and alignment across teams
• Champion the company vision, ensuring it is understood and adopted throughout the business
• Represent the business externally and internally as the figurehead of the next phase of growth
• Work closely with the team on refining our positioning and storytelling in the market

Commercial Growth

• Oversee marketing, sales, and customer success to deliver a unified and effective GTM motion
• Provide experienced leadership to the sales team to drive revenue growth, adopting a practical approach initially, with the intention of recruiting a senior sales professional at a later stage
• Set and monitor KPIs across the funnel: acquisition, conversion, retention, and expansion
• Ensure pricing, packaging, and positioning remain competitive and aligned to market needs
• Hire, coach, and enable future senior commercial leaders to build out scalable functions

Operations & Execution

• Drive company-wide focus on delivery, efficiency, execution, and impact
• Maintain financial oversight and resource allocation in line with strategic goals
• Guide the business through budgeting and planning cycles, balancing ambition with sustainable growth in a founder‑owned, privately funded environment
• Lead a strong leadership team and empower others to lead with autonomy and clarity
• Support team development, internal communications, and transparency through change
• Champion a culture of performance, accountability, and continuous improvement
• Ensure the culture of diversity and inclusivity continues to flourish

Governance & Shareholder Engagement

• Work with the Board of Directors, made up of the founders, to report performance, propose decisions, and manage risk
• Be accountable for ensuring alignment with shareholder goals and legal/fiduciary responsibilities
• Lead strategic partnerships, external communications, and any capital‑raising efforts

About the ideal candidate

• Strategic problem solver – able to analyse complex challenges, define options, and chart a clear path forward
• Decisive prioritiser – confident in making tough calls on products, markets, and opportunities to pursue or walk away from
• Data-driven and analytical – identifies the right KPIs, uses data to shape strategy, and makes evidence-based decisions
• Comfortable with ambiguity – acts decisively even without complete information
• Entrepreneurial mindset – practical, pragmatic, and unafraid to get stuck in, with zero ego
• Resilient under pressure – maintains composure and focus during setbacks or high‑pressure situations
• Go-to-market fluent – understands how marketing, sales, and customer success combine to create a growth engine
• Commercially sharp – quickly spots revenue opportunities, knows where quick wins lie, and balances short‑and‑long term growth
• Sales leader – persuasive, skilled at pitching, negotiating, and closing deals, able to lead and coach others
• Inspiring leader – motivates and unites the team around a shared vision, fostering accountability, transparency, and high performance. Cares deeply about the team’s development, culture, and success
• Clear communicator – compelling and credible with both internal and external stakeholders

Requirements for the role

• Demonstrable experience leading a sales function with accountability for revenue growth, either as a dedicated new‑business leader or as part of a broader leadership role. You can demonstrate strong commercial judgement, customer engagement, and smart resource allocation
• Experience with the unique challenges of fast‑moving, resource‑constrained environments. You’ve built structures and teams from the ground up while remaining agile and adaptable
• Direct experience in B2B online technology businesses, with a deep understanding of how product, customer, and market dynamics shape commercial success
• Experience implementing and turning strategy into action across functions, ensuring alignment, focus, and accountability
• Experience leading and developing high‑performing teams, motivating and uniting the team around a shared vision, fostering cultures of accountability, transparency, and achievement

These are not required, but advantageous

• Experience leading a business through commercial scaling
• SaaS, martech or related industry experience
• Experience in contributing to company‑wide strategy development
• Direct experience designing and executing a go‑to‑market strategy
• Strong financial literacy – understands SaaS metrics, unit economics, and can model commercial decisions
• Previous CEO experience in an SME
• Passion for AI

Assessment Process

1. Stage 1: Exploratory Questions – Answering short exploratory application questions
2. Stage 2: First Interview (45 minutes) – A video call with the founders
3. Stage 3: Second Interview (90 minutes) – An interview and presentation to the leadership team. Includes an interview task set in advance
4. Stage 4: Strategy Workshop (2 hours) – A strategy session with the leadership team

Other organisations may refer to this role as Chief Executive Officer, or Managing Director.

To apply, please select the button shown. This vacancy is being advertised by Webrecruit. The services advertised by Webrecruit are those of an Employment Agency.