Casual Sales Assistant

SPORTS DIRECT; Llandudno; On-site; GBP 12,000 - 15,000; Full time

Benefits offered by this job

Competitive hourly rate

Flexible working

Staff discount

Career progression

Fun, fast-paced atmosphere

Job summary

Sports Direct is seeking a Sales Assistant to be on the front line, helping customers find products, keeping the floor sharp, and supporting the team through busy trading days.

You’ll greet customers, deliver friendly service, handle transactions quickly, and thrive in a fast-paced store environment with opportunities for progression and staff discounts across the Frasers Group.

Qualifications

• Confident, friendly attitude and customer-first mindset.
• Motivation to deliver results and pride in work.
• Flexibility and reliability, especially through peak trade.
• Team-player mentality that thrives in fast-paced environments.
• Strong communication skills for excellent customer interactions.

Responsibilities

• Greet customers, answer questions, and help find the right product.
• Deliver brilliant service at every touchpoint, from door to till.
• Keep shop floor tidy, well-stocked, and visually appealing.
• Replenish shelves so the floor is always ready for customers.
• Process transactions quickly and accurately; promote current offers.
• Work as one team to hit daily sales and service goals.

Skills

Customer service

Communication

Team player

Motivation

Flexibility

Reliability

Attitude

Job description

Sports Direct is the UK's No.1 sports retailer, with an unbeatable range of sportswear, footwear, and equipment at prices that keep customers coming back. With 600+ stores and still growing, we're part of the Frasers Group: a bold, ambitious business known for shaking up the industry and creating real opportunities at every level. If you've got energy, drive, and a love for retail done at pace, you'll fit right in.

The Role: Sales Assistant

This is retail with momentum. As a Sales Assistant at Sports Direct, you're on the front line of one of the UK's busiest store networks, helping customers find what they need, keeping the floor sharp, and powering the team through every trading day. No two shifts look the same, and that's exactly the point.

What's In It For You

• Competitive hourly rate that rewards what you put in
• Flexible working to fit around your life
• Staff discount across the full Frasers Group family of brands
• Career progression in a fast-growing retail business that promotes from within
• A fun, fast-paced atmosphere with a team that has your back

What You'll Do

• Greet customers, answer questions, and help them find the right product.
• Deliver brilliant service at every touchpoint, from the door to the till.
• Keep the shop floor tidy, well-stocked, and visually on point.
• Replenish shelves and rails so the floor is always ready for the next customer.
• Process transactions quickly and accurately.Promote current offers and spot smart upsell opportunities.
• Work as one team to hit daily sales and service goals.

Our values shape every shift, every conversation, every decision:

• Think Without Limits: Move fast, take bold action, and bring the team with you.
• Own It and Back Yourself: Take responsibility, master the basics, and drive results.
• Be Relevant: Stay connected to our people, our partners, and the planet.

What You'll Bring

• A confident, friendly, positive attitude.
• Retail or customer service experience is a bonus, but not essential. We'll back you to learn.
• Motivation to deliver results and take real pride in your work.
• Flexibility and reliability, especially through peak trade.
• A team-player mentality that thrives when the pace picks up.
• Strong communication skills and a customer-first mindset.