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Sports Direct, the UK\'s No.1 sports retailer, seeks a Sales Assistant to greet customers, help them find the right product, and deliver outstanding service on a busy store floor. You\'ll work with a fast-paced team to meet daily sales and service goals.
From day one you\'ll receive a full in-store induction, with access to internal development pathways and recognition programs across the Frasers Group. Flexible hours and staff discounts support your growth.
Sports Direct is the UK's No.1 sports retailer, with an unbeatable range of sportswear, footwear, and equipment at prices that keep customers coming back. With 600+ stores and still growing, we're part of the Frasers Group: a bold, ambitious business known for shaking up the industry and creating real opportunities at every level. If you've got energy, drive, and a love for retail done at pace, you'll fit right in.
This is retail with momentum. As a Sales Assistant at Sports Direct, you're on the front line of one of the UK's busiest store networks, helping customers find what they need, keeping the floor sharp, and powering the team through every trading day. No two shifts look the same, and that's exactly the point.
From day one, you’ll receive a full in-store induction. As you progress, you’ll have access to internal development pathways, including Supervisor and Management programmes and nationally recognised qualifications all of which support your growth within Sports Direct and the wider Frasers Group.
Our values shape every shift, every conversation, every decision: