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Sports Direct in the UK is the No.1 sports retailer, with 600+ stores and a busy store network. As a Sales Assistant, you’ll be on the front line, helping customers find what they need, keeping the floor sharp, and powering the team through every trading day.
From day one, you’ll receive a full in-store induction and progress through internal development pathways, including Supervisor and Management programmes and nationally recognised qualifications to support growth within Sports Direct and
Sports Direct is the UK's No.1 sports retailer, with an unbeatable range of sportswear, footwear, and equipment at prices that keep customers coming back. With 600+ stores and still growing, we're part of the Frasers Group: a bold, ambitious business known for shaking up the industry and creating real opportunities at every level. If you've got energy, drive, and a love for retail done at pace, you'll fit right in.
The Role: Sales Assistant
This is retail with momentum. As a Sales Assistant at Sports Direct, you're on the front line of one of the UK's busiest store networks, helping customers find what they need, keeping the floor sharp, and powering the team through every trading day. No two shifts look the same, and that's exactly the point.
What's In It For You
Your Development
From day one, you’ll receive a full in-store induction. As you progress, you’ll have access to internal development pathways, including Supervisor and Management programmes and nationally recognised qualifications all of which support your growth within Sports Direct and the wider Frasers Group.
What You'll Do
What You'll Bring
Our values shape every shift, every conversation, every decision: