Careers Social Media Manager

Cambridge University Press & Assessment; Hartford; On-site; GBP 40,000 - 55,000; Full time

Job summary

A leading academic publisher in the UK is looking for a Social Media Manager to shape their digital presence. You will implement strategic social media campaigns and collaborate with global teams to enhance brand visibility and customer engagement. Ideal candidates are strategic, creative, and data-driven, with hands-on experience in social media management. The role includes various benefits like annual leave and private medical insurance.

Benefits

28 days annual leave plus bank holidays

Private medical and Permanent Health Insurance

Discretionary annual bonus

Group personal pension scheme

Life assurance up to 4 x annual salary

Green travel schemes

Qualifications

• Experience in developing social media strategies.
• Hands-on experience with social platforms and analytics.
• Capability to manage multiple campaigns efficiently.

Responsibilities

• Implement social media strategies aligned with brand goals.
• Lead planning and execution of advertising campaigns.
• Collaborate with content creators and monitor social media performance.

Skills

Strategic thinking

Creative content creation

Social media management

Data analysis

Collaboration

Customer focus

Organizational skills

Job description

The Social Media Manager plays a pivotal role in shaping the digital presence of Cambridge International Education. This role is central to our global marketing strategy, driving brand awareness, audience growth, and engagement across key social platforms. By developing and executing a cohesive social media strategy, the role supports our commercial and brand objectives, enhances customer experience, and strengthens our connection with the global education community. This role aligns closely with our Employee Value Proposition (EVP) pillars:

• Empowerment - You'll have ownership of strategy, tools, and performance, enabling you to make a real impact.
• Innovation - You'll be encouraged to experiment with new platforms, formats, and approaches to stay ahead of trends.
• Collaboration - You'll work cross-functionally with global teams, sharing expertise and building strong relationships.

Key Role Accountabilities

• Implement a social media strategy to support brand, proposition, and commercial goals.
• Lead the planning and execution of social media advertising campaigns, managing budgets and optimising for ROI.
• Collaborate with content creators and marketing leads to deliver compelling, audience-relevant content.
• Manage online conversations to build brand loyalty, advocacy, and community engagement.
• Maintain a social listening strategy and crisis management framework.
• Define governance principles and best‑practice processes for global and local teams.
• Provide training and guidance to marketing teams to ensure effective and consistent use of social channels.
• Monitor performance, set KPIs, and deliver actionable insights to optimise channel impact.
• Stay up to date with social media trends and innovations, recommending new approaches and mitigating risks.

What We Are Looking For

• Strategic and data‑driven, with the ability to turn insights into impactful social media strategies.
• Creative and curious, always exploring new formats, platforms, and storytelling approaches.
• Digitally confident, with hands‑on experience managing social platforms, tools, and performance analytics.
• Collaborative and influential, able to build strong relationships and guide global teams.
• Customer‑focused, passionate about delivering relevant, engaging experiences to diverse audiences.
• Organised and accountable, capable of managing multiple campaigns and priorities with precision.

Join Cambridge International Education, part of Cambridge University Press & Assessment, as our Social Media Manager and lead the development and execution of our international social media strategy. This is a high‑impact role where you'll shape how we engage with educators, learners, and institutions worldwide - driving brand awareness, audience growth, and meaningful engagement. You'll have the opportunity to lead innovative campaigns, manage social advertising budgets and experiment with emerging platforms and tools. If you're passionate about data‑driven storytelling, customer experience, and empowering teams with best‑in‑class social media practices, this is your chance to make a difference.

We are Cambridge University Press & Assessment, a world‑leading academic publisher and assessment organisation and a proud part of the University of Cambridge. A task will be conducted as part of the selection process. Detailed instructions regarding the task will be provided in the interview invitation, should you be shortlisted. Please note that successful applicants will be subject to satisfactory background checks including DBS due to working in a regulated industry. Please note, Cambridge University Press & Assessment is unable to sponsor this role under the Skilled Worker Visa route as it does not meet the minimum skill requirements.

We welcome applications from all candidates, regardless of demographic characteristics (age, disability, educational attainment, ethnicity, gender, marital status, neurodiversity, religion, sex, gender identity and sexual identity), cultural, or social class/background. We believe better outcomes come through diversity of thought, background and approach. We welcome applications from people from all backgrounds and communities, actively seeking to employ people from a wide range of different communities.

Benefits

• 28 days annual leave plus bank holidays
• Private medical and Permanent Health Insurance
• Discretionary annual bonus
• Group personal pension scheme
• Life assurance up to 4 x annual salary
• Green travel schemes