Senior Brand Manager

Cambridge University Press & Assessment; Newtown; Hybrid; GBP 50,000 - 70,000; Full time

Job summary

A leading academic publisher is seeking a Senior Brand Manager to develop and implement brand campaigns that strengthen its global identity. This role involves leading brand initiatives, collaborating with teams, and evaluating campaign performance. The ideal candidate has a deep understanding of international marketing and strong communication skills. This hybrid position requires 40-60% of time spent on-site. Benefits include annual leave, private medical insurance, and a pension scheme.

Benefits

28 days annual leave plus bank holidays

Private medical insurance

Discretionary annual bonus

Group personal pension scheme

Life assurance up to 4x annual salary

Green travel schemes

Qualifications

• Strong understanding of international marketing challenges.
• Proven experience developing insight-informed brand campaigns.
• Ability to influence adoption of brand principles across the business.

Responsibilities

• Lead brand campaigns that enhance global identity.
• Develop campaign briefs based on insights.
• Evaluate and report on campaign performance.

Skills

Customer-centric approach

Excellent written and verbal communication

Insight-driven decision making

Collaborative and persuasive

Job description

As our Senior Brand Manager, you'll lead the development and implementation of brand campaigns that strengthen our global identity and help position Cambridge effectively in a competitive education landscape. In this highly collaborative role, you will:

• Lead an annual programme of brand campaigns and content initiatives.
• Develop clear, insight-driven campaign briefs that define audiences, timelines, channels, metrics and budget.
• Oversee delivery of campaigns, working with internal teams and external agencies to ensure quality and effectiveness.
• Support colleagues and customers to successfully implement our brand.
• Collaborate with regional marketing teams to support campaign rollout across global markets.
• Evaluate and report on campaign performance, using insight to inform future planning.
• Lead additional brand-related projects as required.
• Manage and support two direct reports to deliver high-quality, impactful work.
• Support budgeting, reporting and brand governance activity.

This role may require occasional travel to collaborate with teams internationally. The position is classified as a hybrid role, requiring the selected candidate to typically spend 40‑60% of their time collaborating and connecting face‑to‑face at their dedicated location. Other flexible working requests will be considered from the first day of employment, including arrangements to accommodate a disability or long-term health condition. Please note that Cambridge University Press & Assessment will not ordinarily be able to provide sponsorship for vacancies of less than 12‑month duration. Applicants must therefore have an existing right to work in the UK to be eligible for this position.

You bring a strong understanding of the challenges of international marketing and how to build a global brand that resonates effectively across diverse local contexts. You are deeply customer‑centric, with a clear grasp of customer needs and challenges, and you inspire others to translate these insights into thoughtful, impactful brand content. With excellent written and verbal communication skills, you craft high‑quality content and present confidently to a wide range of internal and external stakeholders. Your collaborative and persuasive approach enables you to influence colleagues across the organisation and drive progress toward shared goals. You also have proven experience developing powerful, insight‑informed brand campaigns and building brand equity in the desired direction. If you meet the above minimum requirements, we encourage you to apply. Your application will be even stronger if you can also demonstrate the following desirable criteria:

• Extensive understanding of international education markets, customers and competitors.
• Experience of having managed brand development projects and brand management with multiple stakeholders.
• Agile and flexible – strives for constant improvement, embraces change and is adaptable.
• Insight‑driven – skilled at interpreting and analysing data to derive insight and apply it to customer‑focused decision making.
• Able to influence adoption of brand principles across the business to deliver products and services that align with the brand narrative.

Interview Process

The closing date for all applications will be 5th February. We will review applications on an ongoing basis, and shortlisted candidates can expect interviews to take place on 12th & 13th February. If you are shortlisted and progress through the stages, you can expect:

• First stage – virtual interview via MS Teams.
• Second stage – interview in‑person at our offices in Cambridge, where you will be given a brief to complete a role‑related task and discuss it during the interview.

Benefits

• 28 days annual leave plus bank holidays.
• Private medical and permanent health insurance.
• Discretionary annual bonus.
• Group personal pension scheme.
• Life assurance up to 4× annual salary.
• Green travel schemes.

We welcome applications from all candidates, regardless of demographic characteristics – age, disability, educational attainment, ethnicity, gender, marital status, neurodiversity, religion, sex, gender identity and sexual identity, cultural or social class background. Cambridge University Press & Assessment is committed to an equitable recruitment process and to building a diverse and inclusive workplace.

Cambridge University Press & Assessment is a world‑leading academic publisher and assessment organisation, and proud part of the University of Cambridge. This is an exciting opportunity to play a pivotal role in developing and delivering our brand campaigns and content programme across international markets.