Campaigns & Insights Manager

Reading Students' Union; Reading; On-site; GBP 37,000; Full time

Job summary

A student-focused organization in Reading is seeking a Campaigns & Insights Manager to lead innovative, data-driven strategies that amplify student voice and enhance engagement. The successful candidate will design and implement analytics frameworks, oversee research projects, and champion democratic processes. Candidates should demonstrate proven experience in data analytics and project management, along with strong leadership and presentation skills. This role offers professional development opportunities and a supportive team culture.

Benefits

Inclusive team culture

Flexible working options

35 days annual leave

Professional development opportunities

Unique working environment

Qualifications

• Proven experience in complex data analytics, research projects and project management.
• Strong leadership and people management skills.
• Ability to design and implement innovative data frameworks and reporting tools.

Responsibilities

• Drive student engagement through innovative strategies and participation.
• Develop and implement a future-focused data strategy aligned with priorities.
• Lead evidence-based campaigns using real-time insights.
• Manage large-scale research projects, consultations, and surveys.

Skills

Data analytics

Research

Project management

Leadership

Presentation skills

Governance understanding

Training delivery

Education

PhD (desirable)

Project management qualification (desirable)

Job description

Campaigns & Insights Manager – Reading Students’ Union

Location: University of Reading, Whiteknights Campus, Reading, Berkshire

Salary: £36,595.63 per annum

Contract: Permanent /full-time 35 hours a week

Closing date:12th December

Lead the way in shaping innovative, data-driven strategies and campaigns that amplify student voice and transform engagement.

About Reading Students’ Union

We are a dynamic, student-focused organisation dedicated to empowering students and enhancing their university experience. Our vision is to be a place for everyone, we inspire and empower students to change the world. Check out our exciting new strategy

The Role: Campaigns & Insights Manager

Are you passionate about data analytics, student engagement, and strategic campaigns? We’re seeking a Campaigns & Insights Manager to lead our insights function and embed a culture of data-driven decision‑making across the organisation.

You’ll pioneer cutting edge data strategies that redefine student engagement and drive real change. You’ll design and implement forward‑thinking analytics frameworks, manage complex data systems, and turn insights into impactful advocacy campaigns that transform student life and position us as sector leaders.

What You’ll Do

Strategic Leadership & Impact

• Drive student engagement through innovative strategies that amplify student voice and participation.
• Develop and implement a future‑focused data strategy aligned with organisational priorities.
• Lead evidence‑based campaigns using real‑time insights and measurable outcomes.
• Collaborate with elected officers to transform manifesto priorities into measurable impact.
• Build strategic partnerships with the University and external stakeholders to enhance student experience.

Data & Insights Excellence

• Provide strategic data insights and visual dashboards to inform decision‑making.
• Leverage predictive analytics and segmentation to anticipate evolving student needs.
• Manage large‑scale research projects, consultations, and surveys to generate actionable insights.
• Drive data innovation by creating tools and systems that turn insights into action.
• Deliver expert training on data tools and analytics to build organisational confidence.

Governance & Democracy

• Own and deliver the democracy strategy, ensuring fair, inclusive elections and strong governance.
• Oversee governance and democracy processes (including elections and bye‑laws) ensuring transparency and compliance.
• Champion democratic processes as Deputy Returning Officer, guaranteeing accessible and transparent representation.
• Lead the Campaigns & Insights Committee, setting objectives and driving strategic initiatives.

Compliance & Risk

• Act as Data Protection Officer, safeguarding data integrity and GDPR compliance.

Leadership & Team Development

• Lead and develop a high‑performing team, fostering growth, accountability, and innovation.

About You

We’re looking for someone who:

• Is a true innovator and challenges the status quo
• Has proven experience in complex data analytics, research projects and project management.
• Can design and implement innovative data frameworks and reporting tools.
• Brings strong leadership and people management skills.
• Is confident in presenting data stories to diverse audiences and influencing strategic decisions.
• Can confidently step up as our Data Protection Officer, ensuring compliance and safeguarding data integrity.
• Is passionate about using data to drive transformation and innovation.
• Confident in delivering engaging training sessions and sharing expertise to build organisational capability and best practice.
• Understands governance, democracy, and student representation.
• Can confidently oversee and direct PhD-level research projects.

Desirable:

• PHD qualified.
• Project management qualification.
• Experience as a Data Protection Officer.
• Experience in a charity, education, or student-focused environment.

Why Join Us?

• Inclusive and supportive team culture
• Flexible working options
• 35 days annual leave including Christmas and Easter closure days
• Professional development opportunities
• Unique working environment in the heart of a vibrant Student’s Union, set on a stunning, green campus.

Ready to make an impact?

Apply today and help us bring our ambitious data strategy to life and transform student life!

Committed to equality, celebrating diversity, and embedding sustainability—building an inclusive workplace and a brighter future for all.