Campaign Specialist

E-Resourcing Ltd - Specialist I.T. Recruitment; Manchester; Hybrid; GBP 45,000 - 60,000; Full time

Benefits offered by this job

Hybrid working

Private medical insurance

Company pension

Life assurance

Health and wellbeing programme

Birthday leave

Equipment provided

Job summary

E-Resourcing Ltd - Specialist I.T. Recruitment in Manchester is seeking a Campaign Strategist to shape campaigns and define objectives, working with account management and delivery teams where specialists execute the work.

This is a strategic role focused on shaping campaigns, setting direction, and ensuring briefs are clear and aligned with client objectives, while delivery teams execute the work.

Qualifications

• Strong campaign planning and briefing skills.
• Understanding of audience segmentation and customer journeys.
• Commercial awareness and ability to align campaigns with business objectives.
• Experience collaborating with internal marketing, creative or campaign teams.

Responsibilities

• Develop campaign strategies across a portfolio of client accounts.
• Produce clear campaign briefs covering objectives, audience, messaging and delivery.
• Work with account managers to identify campaign opportunities and priorities.
• Provide strategic direction to creative and campaign delivery teams.
• Review campaign concepts and ensure they align with client objectives.
• Plan campaigns with an understanding of team capacity and delivery timelines.
• Keep up to date with marketing trends and identify opportunities to improve campaign performance.

Skills

Campaign planning

Briefing

Audience segmentation

Customer journeys

Commercial awareness

Stakeholder management

Communication

Campaign review

Job description

An established and growing marketing business is looking to appoint a Campaign Strategist to join its team in a newly created role.

This position is suited to someone who enjoys developing campaign ideas and marketing strategy, working closely with account management and delivery teams to ensure campaigns are commercially focused, well planned and clearly briefed.

This is a strategic role rather than a delivery role. You'll be responsible for shaping campaigns, defining objectives and providing direction, while specialist teams execute the work.

Responsibilities

• Develop campaign strategies across a portfolio of client accounts.
• Produce clear campaign briefs covering objectives, audience, messaging and delivery.
• Work with account managers to identify campaign opportunities and priorities.
• Provide strategic direction to creative and campaign delivery teams.
• Review campaign concepts and ensure they align with client objectives.
• Plan campaigns with an understanding of team capacity and delivery timelines.
• Keep up to date with marketing trends and identify opportunities to improve campaign performance.

About You

You'll ideally have:

• Strong campaign planning and briefing skills.
• A good understanding of audience segmentation and customer journeys.
• Commercial awareness and the ability to align campaigns with business objectives.
• Experience working with internal marketing, creative or campaign teams.
• Excellent written and verbal communication skills.

Experience within a marketing agency would be beneficial but isn't essential.

What's on Offer

• Salary of £45,000–£60,000.
• Hybrid working with a Manchester office.
• Private medical insurance.
• Company pension.
• Life assurance.
• Health and wellbeing programme.
• Birthday leave.
• Equipment provided.