Campaign Planning Lead (Paid) - Thg Nutrition

THG; Manchester; On-site; GBP 100,000 - 125,000; Full time

Job summary

A global ecommerce group is seeking a Campaign Planning Lead to develop creative strategies for paid media campaigns. The ideal candidate will combine strong creative and analytical skills to optimize performance across platforms like Meta and TikTok. This role includes leading collaboration across teams and ensuring cohesive delivery of campaigns. Competitive perks include enhanced leave, career development, and wellbeing support.

Benefits

25 days annual leave plus bank holidays

Enhanced maternity and paternity pay

On-site gym

Employee Assistance Programme (EAP)

Up to 50% staff discount on THG brands

Qualifications

• Strong creative vision to produce compelling content.
• Intermediate analytical skills to interpret performance data.
• Ability to work collaboratively in a fast-paced environment.

Responsibilities

• Develop creative strategies for marketing campaigns.
• Monitor and analyze performance using data-driven metrics.
• Collaborate with teams for cohesive creative delivery.

Skills

Creative concept and brief writing

Analytical skills

Communication skills

Tools

Google Ads

Facebook Ads Manager

Job description

About THG

We are THG, a global ecommerce group on a mission to be the global online leader in beauty and sports nutrition.

Our portfolio of leading retailers and brands such as LOOKFANTASTIC, Myprotein, ESPA, Perricone MD, and Cult Beauty form our two core businesses: THG Beauty and THG Nutrition.

From Manchester to New York, we're powered by a team of over 2500 people who work together, lead by example, and think BIG.

With us, you'll go further, faster. What are you waiting for?

Job Title

Campaign Planning Lead (Paid)

Reporting to

Performance Marketing Director

Company

THG Nutrition

Location

THG HQ (WA15 0AF) Office based

About THG Nutrition & Wellness

THG Nutrition & Wellness is home to some of the best loved and most trusted names in wellbeing and nutrition, including Myprotein, the world's largest online sports nutrition brand, its family of brands, Myvegan, Myvitamins and MP Activewear.

We want to be the world's most empowering health movement, championing everyone to live healthier, more active lives. Our brands and people exist to break boundaries, to power and empower those who want more. We break conventions, we're a force for good, and we keep it real. These are the values that drive us through every day.

Job Summary

We are seeking a highly skilled and motivated Performance Creative Lead to join our dynamic Paid Media team. The ideal candidate will be responsible for developing and delivering creative strategy and concepts for performance-based marketing campaigns across multiple platforms such as Meta, TikTok, Snapchat, YouTube, TV. This role requires a blend of strong creative, analytical skills, and a good understanding of digital advertising platforms to drive engagement and conversions.

Key Responsibilities

Paid Creative Strategy Development:

• Collaborate with relevant marketing teams to develop innovative and effective creative strategies for brand and performance-based campaigns.
• Analyse market trends, competitor and audience insights to inform creative direction across multiple platforms such as Meta, TikTok, Snapchat, Google, YouTube, CTV
• Platform Best Practices Champion - Develop and implement paid advertising guidelines for use across the business platforms (Meta, TikTok, Google, YouTube).

Collaboration and Communication:

• Work closely with cross-functional teams including paid, brand, campaign, product, and trading to ensure cohesive and effective creative delivery for BAU, campaign and key seasonality periods.
• Key stakeholder management across brand projects that align with paid campaigns (example Masterbrand/Origin/Marvel)
• Present creative concepts and its performance reports to stakeholders.

Campaign Execution:

• Ensure all creative assets align with brand guidelines and campaign objectives.
• Serve as the key liaison between the brand and paid teams, overseeing end-to-end campaign delivery while ensuring adherence to platform best practices, size specifications, and requirements.
• Support paid team where needed on campaigns, audience and ad builds.

Performance Analysis and Optimization:

• Monitor and analyse the performance of creative assets using data-driven metrics and analytics tools. Training will be provided.
• Support paid team on bi‑weekly, monthly and project based creative reporting.

A/B Testing and Experimentation:

• Support paid team on A/B testing strategies to evaluate the effectiveness of different creative concepts, hook approaches.
• Experiment with new formats, styles, and messaging to discover innovative ways to engage the target audience.

Qualifications

Technical Skills:

• Proficiency in creative concept and brief writing, storyboarding with internal and external teams.
• Understanding of digital advertising platforms (e.g., Google Ads, Facebook Ads Manager).

Creative and Analytical Skills:

• Strong creative vision and the ability to produce compelling visual and written content.
• Intermediate analytical skills with the ability to interpret performance data and make informed decisions.

Communication and Collaboration:

• Strong communication skills, both written and verbal.
• Ability to work collaboratively in a fast-paced environment and manage multiple projects simultaneously.

What's in it for me?

Career Development

• Access bespoke development programmes that have been designed and developed by our in‑house L&D team.
• Continued development through our upskilling programme that is delivered in partnership with an industry‑leading training provider.

Enhanced Leave

• 25 days annual leave plus bank holidays.
• Don't want to work on your birthday? We don't either! Enjoy your day off on us!
• Enhanced maternity and paternity pay, depending on length of service.
• Up to 10 days compassionate leave.
• Buy back up to 3 days each year.
• Unlock 2 days volunteer leave after 12-months.

Wellbeing Support

• Access face‑to‑face and virtual appointments with our in‑house GP.
• Access our in‑house CBT therapist.
• Access our 24/7 Employee Assistance Programme (EAP) which is provided by Bupa.
• State‑of‑the‑art on‑site gym.
• Access to our on‑site physio.

Other Perks

• Save up to 12% on the cost of personal tech through our salary sacrifice scheme.
• Subsidised bus pass from Manchester City Centre to our ICON office.
• Up to 50% staff discount on THG brands.
• On‑site staff shop.
• Access to on‑site barber.
• Know someone who would be perfect for THG? Refer them and get up to £1000 when they pass their probation.
• Anniversary gifts when you hit 5 and 10 years of service.

THG is proud to be a Disability Confident Committed employer. If you are invited to interview, please let us know if there are any reasonable adjustments we can make to the recruitment process that will enable you to perform to the best of your ability.

THG is committed to creating a diverse & inclusive environment and hence welcomes applications from all sections of the community.

Because of the high volumes of applications our opportunities attract, it sometimes takes us time to review and consider them all. We endeavour to respond to every application we receive within 14 days. If you haven't heard from us within that time frame or should you have any specific questions about this or other applications for positions at THG please contact one of our Talent team to discuss further.