Campaign Optimisation Specialist — Marketing Growth Lead

Match Digital; England; Hybrid; GBP 45,000 - 55,000; Full time

Benefits offered by this job

25 days holiday + bank holidays

One extra day off for moving to a new house

Two days off for your wedding

Three days off for charity/community days

Private healthcare and medical cashback plan

Job summary

A leading technology and marketing firm in the UK is seeking a Campaign Optimisation Specialist. In this role, you'll collaborate with marketing teams to optimise campaigns across various channels like email and SMS. The ideal candidate has experience with marketing automation platforms and strong analytical skills. The position offers a full-time contract with competitive perks including 25 days holiday and private healthcare.

Qualifications

• Experience using marketing automation platforms such as Salesforce Marketing Cloud or Adobe Campaign.
• Ability to analyse campaign KPIs and effectiveness.
• Understanding of marketing KPIs, attribution models, and optimisation techniques.

Responsibilities

• Track and analyse campaigns across all channels to measure effectiveness.
• Provide recommendations to improve campaign performance.
• Design and implement A/B tests to validate performance strategies.

Skills

Marketing automation platforms

Campaign optimisation

Campaign analytics tools

Analytical mindset

Time management

Communication skills

Tools

Salesforce Marketing Cloud

Adobe Campaign

Google Analytics 4

SAS 360

Job description

A leading technology and marketing firm in the UK is seeking a Campaign Optimisation Specialist. In this role, you'll collaborate with marketing teams to optimise campaigns across various channels like email and SMS. The ideal candidate has experience with marketing automation platforms and strong analytical skills. The position offers a full-time contract with competitive perks including 25 days holiday and private healthcare.