Campaign Optimisation Specialist

Match Digital; City Of London; Hybrid; GBP 40,000 - 50,000; Full time

Job summary

A global strategic technology partner is looking for a Campaign Optimisation Specialist in London. This role involves optimizing marketing campaigns and collaborating with teams to improve performance using data-driven insights. The ideal candidate has experience with marketing automation platforms and analytics tools. The company offers a competitive salary, bonus, and various benefits.

Benefits

25 days holiday + bank holidays

Extra leave for moving house

Weddings leave

Charity/community days

Private healthcare

Competitive pension plan

Virgin gym membership

Qualifications

• Experience in marketing automation and campaign optimisation.
• Ability to analyse and interpret marketing data.
• Proficiency in English with excellent communication skills.

Responsibilities

• Track and measure campaign KPIs to evaluate effectiveness.
• Provide actionable recommendations for campaign improvement.
• Develop dashboards to report campaign insights.

Skills

Experience using marketing automation platforms

Optimisation of marketing campaigns across CRM/email/SMS/push

Knowledge of campaign analytics tools

Analytical and problem-solving mindset

Understanding of marketing KPIs

Strong time management skills

Communication and presentation skills

Familiarity with project management tools

Fluent English

Tools

Salesforce Marketing Cloud

Adobe Campaign

Google Analytics 4

Adobe Analytics

SAS 360

Job description

Campaign Optimisation Specialist

£40,000 – £50,000 + 10% bonus + benefits

London (2 days per week in the office)

Our client

Our client is a global strategic technology and payments partner. They deliver seamless personalised shopping experiences to over 90m customers, who in turn generate €33bn revenue.

With 2,000 employees spread across 50 countries, they integrate with 300,000 point of sale systems in a number of luxury retailers and brands including Harrods, Selfridges, John Lewis, Liberty’s, Apple, Cartier, De Beers, Hermès, Rolex, Dior and Jimmy Choo.

Their products include tax-free shopping, smart data and intelligence, marketing and sales, POS technology and payment solutions.

The role

Following the recent success of a newly launched suite of marketing products, our client is looking for a Campaign Optimisation Specialist to collaborate with marketing and data teams to monitor, evaluate, and optimise marketing campaigns across email, SMS, and push notifications.

These marketing products are campaigns that are sold to their partner brands, allowing these brands to geotarget our client’s customers and incentivise them to go into a store and shop using some form of promotion.

This Campaign Optimisation Specialist will be responsible for the day‑to‑day optimisation of these marketing campaigns and is a key role maximising the impact of marketing campaigns, ensuring data‑driven decision making and enchancing campaign effectiviness.

As Campaign Optimisation Specialist, you will:

• Track, analyse, and interpret campaigns KPIs across all channels, measuring campaign effectiveness and ROI.
• Provide actionable recommendations and insights to improve campaign performance and audience targeting & segmentation.
• Design, implement, and analyse A / B tests and other experience to validate performance strategies.
• Develop dashboards and reports to ensure that global stakeholders are clear on campaign outcomes and performance.
• Collaborate closely with marketing and data teams to align campaign objectives with performance and data‑driven optimisations.

To apply, you should have

• Experience using marketing automation platforms such as a Salesforce Marketing Cloud, Adobe Campaign, SAS 360 or similar.
• Worked on the optimisation of marketing campaigns across CRM / email / SMS / push.
• Knowledge of campaign analytics tools such as Google Analytics 4, Adobe Analytics, SAS 360 or similar.
• An analytical and problem solving‑mindset with the ability to translate data into insights.
• An understanding of marketing KPIs, attribution models, and optimisation techniques.
• Strong time management, reporting, communication, and presentation skills.
• Familiarity with project management tools.
• Fluent English language skills.

The perks

• 25 days holiday + bank holidays.
• An extra day off for moving to a new house
• 2 days off for your wedding
• 3 days off for charity / community days.
• Private healthcare and medical cashback plan.
• Perkbox.
• Competitive pension plan.
• Virgin gym membership.

Match Digitalspecialises in connecting talented individuals with businesses in the digital, tech, media and marcomms industries.