Campaign Marketing Manager - D2C, FS, CRM

Sanderson Recruitment Plc; Bridgwater; On-site; GBP 60,000 - 80,000; Full time

Job summary

A leading recruitment company is seeking a Senior Manager - Marketing to drive response, conversion, and customer growth. The ideal candidate will have strong marketing management experience, exceptional analytical skills, and a proven ability to lead teams in delivering data-driven and creative marketing strategies. This role is pivotal in building value propositions and achieving measurable business results within a regulated environment.

Qualifications

• Proven experience in marketing management and strategic planning within a regulated organisation.
• Strong track record in developing customer value propositions that drive results.
• Experience managing multi-channel campaigns and working with strict timelines.

Responsibilities

• Understand customer motivations and build compelling value propositions.
• Lead a team to deliver measurable business outcomes through marketing strategies.
• Optimise campaign performance using marketing insights and KPIs.

Skills

Marketing management

Strategic planning

Analytical skills

Problem-solving skills

Team leadership

Stakeholder management

Campaign management

Communication skills

Job description

Overview

Campaign Marketing Manager/Senior Marketing Manager/CRM Marketing Manager/Senior Digital Marketing Manager

The Senior Manager - Marketing is a strategic marketing leader - a thinker, innovator, and motivator - with a proven record in developing and delivering high-performing marketing plans. This role requires a strong background in marketing management, customer insight, and campaign leadership to drive response, conversion, and customer growth across the full marketing mix.

You'll be responsible for understanding customer motivations, building compelling value propositions, and leading a team to deliver measurable business outcomes through data-driven and creative marketing strategies.

Skills & Experience Required

• Proven experience in marketing management and strategic planning within a large or regulated organisation, with a focus on Campaigns and D2C/B2C.
• Strong track record in developing and delivering customer value propositions that drive measurable results.
• Excellent analytical and problem-solving skills, with the ability to adapt campaigns to achieve commercial objectives.
• Skilled in evaluating creative work for clarity, positioning, compliance, and effectiveness.
• Experience managing multi-channel campaigns and media schedules to strict timelines.
• Confident communicator with the ability to influence and present at senior leadership level.
• Experienced in team leadership, fostering motivation, collaboration, and inclusion.
• Understanding of regulated marketing environments, ideally within financial services or insurance.
• Strong stakeholder and agency management skills.

Success Measures

1. Growth in profitable sales and customer acquisition through effective marketing strategies.

2. Use of marketing insights and KPIs to optimise campaign performance and commercial results.

3. Delivery of creative, data-led marketing solutions approved by senior marketing leaders.

4. Strong employee engagement and collaboration within the marketing team.

Reasonable Adjustments

Respect and equality are core values to us. We are proud of the diverse and inclusive community we have built, and we welcome applications from people of all backgrounds and perspectives. Our success is driven by our people, united by the spirit of partnership to deliver the best resourcing solutions for our clients.

If you need any help or adjustments during the recruitment process for any reason, please let us know when you apply or talk to the recruiters directly so we can support you.