Campaign Marketing Manager

Focus Resourcing; United Kingdom; Hybrid; GBP 50,000 - 70,000; Full time

Job summary

A leading marketing agency in the United Kingdom is seeking an experienced Campaign Marketing Manager to deliver strategic, data-driven marketing campaigns. The ideal candidate will have demonstrable experience in campaign marketing, strong analytical skills, and the ability to lead and mentor a team. This role offers flexible working arrangements and a collaborative environment that values innovation and excellence.

Benefits

Flexible working arrangements

29 days of annual leave

Life insurance

Discretionary annual bonus

Qualifications

• Demonstrable experience in campaign or demand generation marketing, ideally within a SaaS, technology, or B2B environment.
• Proven ability to plan, implement, and optimise multi-channel marketing campaigns with measurable outcomes.
• Excellent project management and organisational skills, with meticulous attention to detail.

Responsibilities

• Develop and execute integrated marketing campaigns.
• Collaborate cross-functionally with internal stakeholders.
• Manage customer journey mapping for seamless omnichannel experiences.

Skills

Campaign or demand generation marketing experience

Strong copywriting and communication skills

Highly analytical and data-driven

Collaborative, proactive, and adaptable

Tools

Pardot

Salesforce

Google Analytics

WordPress

Job description

Our client is seeking an experienced Campaign Marketing Manager to their dynamic team and play a pivotal role in developing and delivering strategic, data-driven marketing campaigns that build brand awareness, drive customer acquisition, and strengthen market positioning.

This role requires a highly organised, commercially minded professional who can work collaboratively across functions - including marketing, product, sales, content, account management, and customer experience - to deliver measurable business results.

Key Responsibilities as Campaign Marketing Manager:

• Develop and execute integrated marketing campaigns
• Collaborate cross-functionally with internal stakeholders
• Establish clear performance metrics, continuously monitor outcomes, and optimise campaigns based on data insights to maximise effectiveness and return on investment
• Manage the full campaign lifecycle
• Oversee campaign budgets and forecasting performance
• Utilise data and analytics to inform audience segmentation, targeting strategies, and message development
• Lead, coach, and mentor a Campaign Executive
• Champion innovation, incorporating automation, AI, and emerging technologies to enhance campaign impact and efficiency
• Safeguard brand integrity across all marketing communications, maintaining consistency in tone
• Support PR and communications activities
• Manage customer journey mapping, ensuring seamless omnichannel experiences and alignment with the organisation's strategic objectives

The person:

• Demonstrable experience in campaign or demand generation marketing, ideally within a SaaS, technology, or B2B environment
• Proven ability to plan, implement, and optimise multi-channel marketing campaigns with measurable outcomes
• Strong copywriting and communication skills
• Highly analytical and data-driven
• Proficiency in marketing automation and analytics platforms, such as Pardot, Salesforce, Google Analytics, and WordPress (desirable)
• Strong budget management and commercial acumen, with experience delivering campaigns against defined KPIs
• Excellent project management and organisational skills, with meticulous attention to detail
• Collaborative, proactive, and adaptable, with the ability to build effective relationships across teams and levels

Benefits and Rewards:

• Flexible working arrangements, including the option to work from home
• 29 days of annual leave, plus access to Perkbox benefits and wellbeing initiatives
• Three annual charity days to support community engagement
• Discretionary annual bonus aligned with individual and company performance
• Life insurance provided following completion of probation
• A professional and collaborative environment that values innovation, excellence, and career development