Campaign Manager - Wine - Job share - 3 days

Tesco UK; Welwyn Garden City; Hybrid; GBP 40,000 - 60,000; Full time

Job summary

A leading UK supermarket is seeking an experienced Marketing Manager to lead the development of innovative wine and food marketing strategies. The role involves creating and implementing integrated campaigns that drive customer engagement and business growth, alongside managing marketing budgets effectively. A track record in award-winning marketing is essential. This position offers flexible working arrangements and promotes a supportive work environment.

Qualifications

• Proven success in marketing award-winning wine and food.
• Experience leading cross-functional teams and agency partners.
• Strong understanding of multi-channel marketing campaigns.

Responsibilities

• Lead the development and delivery of marketing plans.
• Create insight-led strategies for customer engagement.
• Forecast, manage, and track marketing budgets.
• Review campaign performance with the Insight team.

Skills

Leadership

Strategic thinking

Cross-functional collaboration

Market insight

Creative campaign development

Job description

As wine expert Marketing Manager, you'll be part of the team that creates and communicates compelling reasons for millions of customers to choose Tesco for wine and food. You'll lead the end to end marketing of our wine expertise, leveraging our in‑house experts (e.g. Master of Wine), award‑winning range, and distinctive brand voice. Your role will be to shape and deliver integrated, multi‑channel campaigns that position Tesco as a premium, expert retailer of wine and food.

Responsibilities

• Leading the development and delivery of marketing plans that showcase Tesco’s wine and food expertise, driving customer engagement and business growth.
• Creating clear, insight‑led strategies that define the business opportunity, desired customer behaviour, and how to bring our wine proposition to life across all customer touchpoints.
• Using customer and financial insight to make bold recommendations and prioritise investment.
• Briefing and collaborating with external agencies to develop creative campaigns that are distinctly Tesco.
• Working with Media Planning and Channel teams to deliver integrated campaigns across paid, owned and earned media.
• Forecasting, managing and tracking marketing budgets, ensuring efficiency and effectiveness.
• Reviewing campaign performance and creative effectiveness with the Insight team.
• Identifying opportunities to grow Tesco’s wine proposition through UK Retail Media platforms.
• Staying curious and spotting trends, innovations and market activity to inform future plans.
• Proven success in marketing award‑winning wine and food.
• Leading cross‑functional teams and agency partners.
• Crafting and delivering strategic and creative marketing briefs.
• Developing and deploying integrated campaigns across paid, owned and earned media.
• A proactive, collaborative approach with a test‑and‑learn mindset

You might know us as a supermarket, technology company or even for our award‑winning mobile network. Truth is, we’re all of those things, and much more. Our colleagues work with one goal in mind, helping to make every day a little better for our customers, colleagues and communities all over the world. No two customers are the same, neither are our colleagues.

At Tesco, we champion a balance that lets you thrive both in and out of work. Spend 60% of your week collaborating with colleagues at our office locations or local sites and the rest remotely. Whether you're just kicking off your career, juggling passions, or navigating big life events, we're here to support you. We always welcome a conversation about flexible working, so talk to us throughout your application about how we can support.

We're proud to be an accredited Disability Confident Leader, where everyone’s welcome. That’s why we commit to providing a fully inclusive and accessible recruitment process. If you need support with your application, click here for more information. And if you're interested in joining our team but don't tick every box, don't let that hold you back from applying.