Campaign Manager - Job share - 3 Days - 9 Month Fixed Term Contract

Tesco UK; Welwyn Garden City; Hybrid; GBP 50,000 - 75,000; Full time

Job summary

A leading retailer in the UK is seeking a Campaign Manager to drive marketing strategies for food campaigns. The ideal candidate will lead multi-channel marketing initiatives, working closely with cross-functional teams and external agencies. This role offers flexible working options with an emphasis on collaboration in the office and remote work.

Benefits

Flexible working arrangements

Inclusive recruitment process

Qualifications

• Proven success in marketing large, multi-channel campaigns ideally food.
• Experience leading cross-functional teams and agency partners.
• Ability to craft and deliver strategic and creative marketing briefs.

Responsibilities

• Lead the development and delivery of marketing plans showcasing food expertise.
• Create insight-led strategies that define the business opportunity.
• Collaborate with external agencies to develop creative campaigns.

Skills

Marketing large, multi-channel campaigns

Leading cross-functional teams

Crafting strategic marketing briefs

Collaborative approach

Job description

Overview

This fixed term contract gives you the opportunity as a Campaign Manager, to create and communicate compelling reasons for millions of customers to choose Tesco. You'll lead the end to end marketing of our food campaigns, leveraging our Own Brand, new products, award-winning ranges, and distinctive brand voice. Your role will be to shape and deliver integrated, multi-channel campaigns that position Tesco as a premium, expert retailer of great quality food.

Responsibilities

• Leading the development and delivery of marketing plans that showcase Tesco’s food expertise, driving customer engagement and business growth.
• Creating clear, insight-led strategies that define the business opportunity, desired customer behaviour, and how to bring our food proposition to life across all customer touchpoints.
• Using customer and financial insight to make bold recommendations and prioritise investment.
• Briefing and collaborating with external agencies to develop creative campaigns that are distinctly Tesco.
• Working with Media Planning and Channel teams to deliver integrated campaigns across paid, owned and earned media.
• Forecasting, managing and tracking marketing budgets, ensuring efficiency and effectiveness.
• Reviewing campaign performance and creative effectiveness with the Insight team.
• Identifying opportunities to grow Tesco’s wine proposition through UK Retail Media platforms.
• Staying curious and spotting trends, innovations and market activity to inform future plans.

Qualifications

• Proven success in marketing large, multi channel campaigns ideally food.
• Leading cross-functional teams and agency partners.
• Crafting and delivering strategic and creative marketing briefs.
• Developing and deploying integrated campaigns across paid, owned and earned media.
• A proactive, collaborative approach with a test-and-learn mindset.

Operational skills

• Delivering inspiring briefs and actionable feedback.
• Developing motivating propositions and impactful multi-channel communications.
• Turning data into insight and insight into action.
• Creating a consistent brand expression and outstanding retail experiences.
• Assessing creative work and collaborating across multiple teams.

You might know us as a supermarket, technology company or even for our award-winning mobile network. Truth is, we’re all of those things, and much more. Our colleagues work with one goal in mind, helping to make every day a little better for our customers, colleagues and communities all over the world. No two customers are the same, neither are our colleagues.

At Tesco, we champion a balance that lets you thrive both in and out of work. Spend 60% of your week collaborating with colleagues at our office locations or local sites and the rest remotely. Whether you're just kicking off your career, juggling passions, or navigating big life events, we're here to support you. We always welcome a conversation about flexible working, so talk to us throughout your application about how we can support.

We\'re proud to be an accredited Disability Confident Leader, where everyone’s welcome. That’s why we commit to providing a fully inclusive and accessible recruitment process. If you need support with your application, click here for more information. And if you're interested in joining our team but don\'t tick every box, don\'t let that hold you back from applying.