Campaign Manager

the LEGO Group; Greater London; Hybrid; Confidential; Full time

Benefits offered by this job

Family Care Leave

Life and disability insurance

Wellbeing resources

Colleague Discount

Bonus scheme

Job summary

The LEGO Group is seeking a Marketing Manager to lead regional execution of LEGO Retail campaigns across EMEA, coordinating with global teams, internal units and agencies to deliver campaigns in stores and online with local relevance.

You will build strong collaboration with LEGO Retail, Business Units and external partners, translating shopper insights into actionable plans while optimizing campaign impact and learnings for future activities.

Qualifications

• At least 5 years driving retail marketing plans across EMEA.
• Omnichannel campaigns across store and ecommerce touchpoints.
• Developed in-store materials and partnered with external agencies.
• Executed full-funnel campaigns to boost traffic and sales.
• Managed PR and influencer activation programmes.
• Translated shopper insights into actionable plans and activations.

Responsibilities

• Execute regional LEGO Retail marketing campaigns across EMEA.
• Create local activations connecting campaigns with shopper needs.
• Develop media plans to increase store footfall and online traffic.
• Collaborate with LEGO Retail, Business Units and agencies.
• Capture learnings to shape future marketing activity.

Skills

Retail marketing

Omnichannel campaigns

Store & ecommerce

Campaign development

PR & influencer

Stakeholder management

Job description

Job Description

As our Marketing Manager, you’ll lead the regional execution of key LEGO® Retail campaigns across EMEA, helping connect shoppers with exciting product launches, seasonal moments and store experiences. You’ll partner with global teams, internal business units and agency partners to bring campaigns to life across stores and eCommerce, while ensuring strong local relevance and excellent execution. You’ll also act as a key point of contact for one regional business unit, identifying opportunities to strengthen integration and maximise the impact of retail marketing activity.

Required Experience

• At least 5 years demonstrated experience in driving retail marketing plans that supported commercial objectives, traffic growth and sales performance across EMEA markets.
• Delivering omnichannel retail or trade marketing campaigns, with deep experience across store and eCommerce shopper touchpoints.
• Developed in-store marketing materials and partnered effectively with external creative agencies.
• Executed full-funnel marketing campaigns that increased retail traffic and support sales performance.
• Managed PR and influencer activation programmes to support campaign objectives.
• Translated shopper insights into actionable marketing plans, in-store experiences and campaign recommendations.
• Led end-to-end campaign delivery, including asset development, retail activation, media planning and stakeholder communications.

What you’ll build

• Regional execution of LEGO Retail marketing campaigns across EMEA.
• Local marketing activations that connect campaign moments with shopper needs and market opportunities.
• Media plans that increase store footfall and online traffic during key campaign periods.
• Strong collaboration between LEGO Retail, Business Units and agency partners.
• Campaign learnings and insights that help shape future marketing activity.

If you’ve worked in a role where you managed retail marketing campaigns across stores and eCommerce while partnering with multiple stakeholders, you’ll feel at home here. What matters most is your ability to combine strong campaign execution with commercial thinking and attention to detail.

Life on the team

You’ll join the Retail Experiences & Marketing team within LEGO Retail, working alongside a team of marketing colleagues focused on creating engaging experiences for shoppers across EMEA. The team works closely together, sharing insights, coordinating campaign activity and partnering with colleagues across the business. Success comes from being organised, positive, resilient and enthusiastic, while maintaining high standards and supporting shared goals.

What success looks like

You’ll become the regional voice for key campaigns, balancing global priorities with local market opportunities and ensuring every campaign lands effectively across stores and digital channels. Over the coming months, you’ll help strengthen integration across internal Business Units and identify new opportunities to drive awareness of the LEGO product portfolio. You’ll work closely with global marketing teams, Business Units, agency partners and fellow LEGO Retail marketing colleagues to deliver memorable shopper experiences.

What’s in it for you?

Here is what you can expect:

Family Care Leave - We offer enhanced paid leave options for those important times.

Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.

Wellbeing - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.

Colleague Discount – We know you’ll love to build, so from day 1 you will qualify for our generous colleague discount.

Bonus - We do our best work to succeed together. When goals are reached and if eligible, you’ll be rewarded through our bonus scheme.

Your workplace: Your workplace will be the office, store or factory specified in this advert.

Hybrid Working: Our hybrid work model, Best of Both offers you the option of flexibility to work from home up to two days per week. Your People Leader will discuss the principles of the model, including how this option applies to your role and team.

Learn more about our benefits, culture and workplace experience here

Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.

The LEGO Group is highly committed to equal employment opportunity and equal pay and seeksto encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team.

The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.

Thank you for sharing our global commitment to Children’s Rights.

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