Campaign Lead

Wiser; Greater London; On-site; GBP 50,000 - 70,000; Full time

Job summary

A leading employer branding agency in Greater London is seeking a Campaign Lead to manage high-value campaigns for global clients. In this senior role, you will oversee campaign strategy, activation, and performance, ensuring exceptional results. Ideal candidates will have over 7 years of experience in delivering paid media campaigns and possess strong strategic thinking skills. This position also offers a range of unique perks to enhance employee happiness and well-being.

Benefits

Happiness team initiatives

Flexible working arrangements

Therapy sessions subsidized

Vitality Health Insurance

Learning & development opportunities

Qualifications

• 7+ years’ experience delivering paid media or recruitment marketing campaigns.
• Proven experience running complex, high-budget campaigns across multiple markets.
• Deep hands-on experience across various advertising platforms.

Responsibilities

• Lead the delivery of Wiser’s highest-value campaigns.
• Own campaign strategy, activation, optimisation, and reporting.
• Act as the senior day-to-day contact for key clients.

Skills

Experience delivering paid media campaigns

Strategic thinking

Client management

Analytical skills

Tools

LinkedIn

Meta

Google Display

YouTube

Job description

We are Wiser, an award-winning Employer Branding & Early Talent agency. We build employer brands to guide the best in the biz into their dream career with our clients.

We’re a home for people who think big and expect more; where creative and recruitment meet to change the way people think about work — not to mention having the only rainforest in Farringdon.

Our creatives use design, product, film, strategy and marketing to capture what makes companies great and showcase it in the market. Our recruitment teams introduce the right people at the beginning of their career to set these companies apart.

We believe that people will do their best work when they're in a space that enables it. And that's what we've shaped at Wiser — a culture where everyone can be real and back themselves, surrounded by high performers who take ownership of their career and make moves, no matter what their background.

To find out more about us, take a look at our website wearewiser.com or check us out on Instagram @wearewiser.

ROLE

Our award-winning Campaigns team at Wiser is in an exciting high period of growth, launching campaigns across the world for huge, household names.

As a Campaign Lead, you’ll take ownership of Wiser’s most complex and high-value campaigns, acting as the senior campaign specialist on key client accounts. You’ll lead strategy, activation, optimisation, and performance for major campaigns, working closely with clients and internal teams to ensure our work delivers outstanding results.

This is a senior, hands-on role for an experienced campaign operator who is trusted to run high-stakes work independently, contribute to new business opportunities, and set the standard for campaign excellence.

What you’ll be doing:

• Leading the delivery of Wiser’s highest-value and most complex campaigns across global clients

• Owning campaign strategy, activation, optimisation, and reporting end-to-end

• Acting as the senior day-to-day campaign contact for key client stakeholders

• Working closely with Account Directors and Project Managers to ensure campaigns are delivered to brief, on time, and to a high standard

• Collaborating with Creative teams to shape, review, and optimise campaign creative

• Using performance data to make clear, confident decisions and recommendations

• Troubleshooting complex campaign challenges and stepping in where additional expertise is needed

• Supporting pitches and new business opportunities through senior campaign input and media expertise

• Contributing to the development of best practice and raising the quality bar across the Campaigns team

QUALIFICATIONS

• 7+ years’ experience delivering paid media or recruitment marketing campaigns, ideally in an agency environment

• Proven experience running complex, high-budget campaigns across multiple markets or regions

• Strong strategic thinking, with the ability to connect campaign performance to wider business objectives

• Confident senior client presence, comfortable advising, influencing, and challenging stakeholders

• Deep hands‑on experience across platforms such as LinkedIn, Meta, TikTok, Google Display and YouTube

• Excellent attention to detail and high standards for quality and accuracy

• Comfortable operating autonomously and taking ownership of high‑pressure work

• A strong understanding of the paid media landscape and emerging trends

• Bonus: Experience in employer branding, recruitment marketing or corporate is a strong advantage and should be highlighted in your application
  

PURPLE PERKS: WHAT'S IN IT FOR YOU?

• A Happiness team whose role is to make Wiser the best place to work possible. Whether it’s keeping the office stocked up with snacks, sending you a care package when you’re poorly, or planning the next Wiser party, they make the office a much happier place

• A culture calendar full of options - from black tie to sports day, book club or run club, there’s something for everyone.

• We’re pretty proud of the space we have here - from phone booths to walking pads, all the way to a rainforest for focus‑time… whatever vibe you need, you can find it here.

• The W breakfast - our Happiness team makes sure everyone starts the day right with a hotel-worthy breakfast spread. Fancy coffee tap and unlimited fizzies on offer too.

• On top of your holiday allowance, the office also closes for up to 2 weeks over the festive period so we can all recharge before coming back in the new year.

• Wiser Bank Holiday - a beloved Purple People tradition in the form of an extra day off in October each year to celebrate our first ever million‑pound‑month (Yep, it happened in 2022 and we still celebrate)

• Moving House Day - one of life’s most stressful events made easier by an extra day off.

• Work from Anywhere allowance - everyone has a number of days to work from home or wherever they fancy. Whether it’s staying home on to snuggle your cat or working from Greece for a week in the summer, WFA is the answer

• Learning & development - our monthly ‘Wiser Way’ days give you the chance to choose from a selection of training modules taught by our leaders. Whether it’s how to craft the perfect deck with our Creative Director, how to speak confidently about commercials with our CFO, or get some tips on managing for the first time with our Head of People, the schedule has something for everyone

• Therapy - with 5 therapists to choose from, each year you can get up to x3 therapy sessions subsidised through Wiser to take either here in our own secret Log Cabin, externally or online (you pay £20 a session and we cover the rest)

• Vitality Health Insurance - full coverage once you’ve passed probation. From necessities like the dentist, doctors and opticians, to mega rewards like Champneys, gym and travel discounts, it’s a winner.

• Gymbox - once passing probation, you can access our exclusive Wiser x Gymbox partnership where you can bag your Gymbox membership for less than half price.

THE ROAD TO WISER...

1. Apply (Go on... do it)

2. Intro call with the Talent team

3. Video call with the hiring manager

4. Tour of the gaff & a task

5. Final with our COO

At Wiser, we’re committed to fostering a culture where everyone feels empowered to be themselves and inspired to excel. We know that true creativity and innovation thrive when diversity is celebrated and everyone is given equal access to opportunities. That’s why we welcome applicants from all backgrounds, regardless of race, ethnicity, gender identity, sexual orientation, age, religion, ability, or socioeconomic status.
We believe that everyone should feel comfortable and be able to back themselves in an inclusive environment where individuality is celebrated. We’re building a team as diverse as the brands we work with, and our aim is to change the way people think about work.
If you’re passionate about making meaningful moves in an environment that’s as inclusive as it is high‑performing, we can’t wait to see what you’ll bring to Wiser. Feel free to reach out to our Talent Team if you need any adjustments to make our hiring process more accessible.