Campaign and PR Manager

Retail; Cardiff; On-site; GBP 40,000 - 55,000; Full time

Job summary

A major retail brand in Cardiff is seeking an experienced Campaign and PR Manager to enhance brand image and drive awareness. Key responsibilities include developing PR strategies, managing events, and handling crisis communications. The ideal candidate has over 5 years of PR experience and holds a relevant degree. Strong communication skills and creativity are essential for success in this role.

Qualifications

• 5+ years' relevant experience in a PR role.
• Ability to generate fresh and innovative campaigns.
• Experience in press office and crisis management.

Responsibilities

• Develop and implement the PR and Campaign strategy.
• Organize and manage events for brand promotion.
• Write and edit press releases and promotional materials.
• Monitor media coverage and analyse public perception.
• Develop and manage PR budgets and campaign performance.

Skills

Excellent communication and interpersonal skills

Creativity

Analytical and problem solving skills

Multitasking

Project management skills

Proficiency in media relations and crisis communication

Education

Degree in PR, Marketing or a related field

Job description

We are seeking an experienced Campaign and PR Manager to join our Peacocks Marketing Team. This role would be responsible for proactive and reactive PR activity with the aim of building a positive brand image and driving awareness with new audiences.

This position would suit someone who has a strong background in developing and implementing PR and Campaign strategies, organising events, and handling any potential crises. The role requires strong communication, interpersonal, and organisational skills.

Day-to-day tasks include :

• Developing and implementing the PR and Campaign Strategy to achieve organisational goals
• Working collaboratively with external agencies including PR and Creative
• Writing and editing press releases, e-mails, articles, and other promotional materials
• Organizing and managing events such as launch parties, product launches, and public appearances
• Developing and implementing crisis communication strategies to manage and mitigate negative publicity
• Monitoring media coverage, Social comments, analysing public perception, and identifying potential reputational risks
• Developing and managing the PR budget, tracking expenses, and ensuring cost-effectiveness
• Tracking and analysing PR campaign performance, measuring results, and reporting on key metrics
• Generating engaging brand content to drive reputation, expertise and awareness
• Main point of contact for Peacocks Charity partner, driving engaging activity and content to drive awareness and coverage for both brands
• Keeping track of competitor marketing and PR activity to identify opportunities and stay ahead of emerging trends
• Working with Celebrity Ambassadors to maximise awareness, content and positive association
• Supporting New Store Openings with an effective PR and Marketing launch programme
• Setting measurable goals for campaigns, measuring and showing the Return on Investment (ROI)
• Working collaboratively with cross-functional teams, including : Buying, E-Commerce, Visual Merchandising & Creative, to establish cohesive and successful campaigns

Skills and qualifications

• PR or Marketing Qualification : A degree (or equivalent) in PR, Marketing or a related field
• 5+ Years’ relevant experience : Strong background and experience in a previous PR role
• Excellent communication and interpersonal skills : Ability to write engaging copy, respond to inquiries, and effectively communicate with stakeholders across the business
• Creativity : Generating fresh and innovative campaigns to capture audience attention.
• Analytical and problem solving skills : Ability to analyse campaign data, identify issues and develop solutions.
• Multitasking : Managing multiple campaigns and tasks simultaneously and under pressure.
• Proficiency in media relations and crisis communication : Press office and Crisis Management experience
• Ability to work effectively under pressure and in a fast-paced environment
• Project management skills : Proficiency in planning, managing, and successfully launching campaigns on time and within budget
• Campaign Execution : Managing the end-to-end process of campaigns, from briefing agencies and freelancers to overseeing content creation and distribution
• Stakeholder Management : Collaborating with internal teams (e.g., sales, product development) and external agencies to ensure alignment and seamless execution