Campaign Activation Specialist

DS Smith; Greater London; On-site; GBP 35,000 - 50,000; Full time

Job summary

A global packaging company based in the UK is seeking a Campaign Activation Specialist to execute integrated digital marketing campaigns across various channels. The successful candidate will manage day-to-day tasks, coordinate with internal teams and external agencies, and ensure campaigns align with business objectives. Applicants should have a relevant degree and demonstrable experience in digital campaign execution, with a focus on Account-Based Marketing. This full-time role offers the opportunity to work in a fast-paced environment while enhancing digital marketing skills.

Qualifications

• Experience executing digital campaigns across multiple channels.
• Ability to manage paid advertising accounts.
• Exposure to Account-Based Marketing execution.

Responsibilities

• Deliver integrated digital marketing campaigns across channels.
• Manage execution tasks with digital agencies.
• Implement ABM campaigns targeting priority accounts.
• Track campaign performance using analytics tools.

Skills

Digital marketing campaign execution

Account-Based Marketing (ABM)

Collaboration with internal teams

Paid advertising management

Knowledge of GDPR

Performance tracking

Education

Degree in Business, Sales, Marketing or Communications

Tools

Marketing automation tools

Analytics tools (e.g. Power BI)

Job description

Location: London UK

Subject to Consultation

About the role

The Campaign Activation Specialist is responsible for executing digital marketing campaigns across owned and paid channels within the EMEA region. Working closely with EMEA campaign and ABM teams and external agencies the role ensures campaigns are delivered on time aligned with business objectives and follow centrally defined communication plans. This role focuses on the hands-on coordination of campaign activities from briefing digital agencies and monitoring performance to sharing updates with stakeholders. It requires strong organisational skills attention to detail and the ability to manage multiple tasks across regions and digital platforms. A key part of the role involves executing Account-Based Marketing (ABM) campaigns that target priority accounts through tailored messaging and digital touchpoints.

This is an execution-focused role ideal for someone looking to grow in digital marketing through practical experience in campaign delivery performance tracking and cross-functional collaboration.

Key Responsibilities

• Deliver integrated digital marketing campaigns across owned and paid channels ensuring alignment with centrally defined communication plans and business objectives
• Manage day-to-day execution tasks including briefing digital agencies handling campaign assets and ensuring timely delivery across geographies
• Stay up to date with digital channel trends platform updates and competitor activity. Bring these insights into campaign planning to enhance relevance channel mix and execution effectiveness
• Implement Account-Based Marketing campaigns targeting priority accounts with tailored messaging and digital touchpoints based on predefined audience segments
• Co-manage the day-to-day governance of DS Smiths owned social media channels such as LinkedIn and Facebook ensuring consistent brand presence and audience engagement
• Collaborate with the Marketing Communications Content Specialist to deliver and amplify organic content in line with campaign objectives.
• Partner closely with the communications team and the Marketing Operations Manager to ensure seamless deployment of ABM campaigns through the companys marketing technology stack. Contribute to the evolution of MarTech usage by providing feedback on campaign execution data flows and audience targeting strategies.
• Track campaign performance using analytics tools and dashboards. Generate insights and share regular updates with stakeholders to drive transparency and continuous improvement.

About You

• A Degree or professional qualification in Business administration Sales Marketing Communications or other relevant field of study.
• Demonstrated experience in executing digital campaigns across multiple channels and geographies
• Proven ability to manage paid advertising accounts and owned social channels (e.g. LinkedIn Facebook) to maintain brand consistency and engagement.
• Experience working with marketing automation tools for campaign activation and personalisation
• Skilled in collaborating with internal teams and external agencies to ensure timely and accurate campaign delivery
• Exposure to Account-Based Marketing (ABM) execution and driving engagement with priority accounts
• Ability to work in a fast-paced matrixed environment and manage multiple tasks with attention to detail
• Strong understanding of campaign dashboards and reporting tools (e.g. Power BI)
• Awareness of data privacy regulations (e.g. GDPR) and compliance requirements in digital marketing
• Excellent verbal and written communication skills in English.
• Required Experience: IC
• Key Skills: Business,Marketing,Key Decision Makers,Active Directory,Customer Service,Performance Evaluations,Federal Regulations,Communications,Account Management,Project Management,Facebook,Minimum Data Set,Budget management,Powerpoint,Direct Reports

Employment Type: Full-Time

Experience: years

Vacancy: 1