Byredo Covent Garden Store Assistant Manager

PUIG, S.L.; Greater London; On-site; GBP 35,000 - 45,000; Full time

Job summary

Puig is a leading player in the fashion and beauty industry, seeking an Assistant Store Manager for our Covent Garden flagship. The role is permanent and full-time with a 37.5-hour week, Monday to Sunday inclusive.

You will support the Store Manager in leading the team, driving commercial results, and delivering an outstanding client experience. You will lead by example, develop the team, and enhance fragrance profiling, product knowledge and client engagement.

Qualifications

• Experience within a one-to-one sales environment, ideally within Fragrance, Beauty or Luxury.
• Enthusiastic and ambitious attitude toward achieving personal goals.
• Genuine love of people, relationships and sharing.
• A keen interest in the industry and market trends.
• Passion for our products and our brand.

Responsibilities

• Lead the team and support the Store Manager to drive commercial performance.
• Create an exceptional client experience on the shop floor.
• Analyse sales performance and contribute to business strategies.
• Manage client events and maintain operational standards.
• Provide floor leadership and ensure effective coverage; step into Store Manager duties when required.

Skills

One-to-one sales experience

Leadership mindset

Customer engagement

Job description

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Byredo Covent Garden Store Assistant Manager

Location: London, LND, GB

Team: Retail

Job type: Permanent

Puig is a major player in the worldwide fashion and beauty industry. We have a wide portfolio of well-known luxury brands across fashion, fragrance, makeup, skincare, and wellness. Founded more than 100 years ago, Puig is a family‑owned company with a long‑term commitment to our brands and stakeholders.

Who we are

Puig is a home of Love Brands within a family company that furthers wellness, confidence and self‑expression while leaving a better world. For more than a century, our entrepreneurial spirit and passion for creativity have made us a challenger in the premium beauty industry.

With 17 Love Brands across Fragrance and Fashion, Makeup and Skincare, we create stories that connect with people’s emotions and are powered by a global team of over 13,000 passionate professionals. With products sold in more than 150 countries and €5,042 million in net revenue in 2025, and guided by strong values and sustainability commitments, Puig continues to grow as a Home of Creativity: an open‑minded space where Creators Of All Kinds are empowered to thrive, innovate and express who they are.

The Opportunity

We have an exciting role as Assistant Store Manager to join our flagship Covent Garden store, the working schedule is based on full time schedule 5 days per week (37.5hrs) Monday – Sunday inclusive. As Assistant Store Maager at Byredo Spitalfields, you’ll play a key role in supporting the Store Manager to lead the team, drive commercial performance and create an exceptional client experience.

This is an exciting opportunity to take on greater leadership responsibility, combining a strong presence on the shop floor with the day‑to‑day running of the store. You’ll lead by example, inspire and develop the team, and help build their confidence in fragrance profiling, product knowledge and client engagement.

From analysing sales performance and supporting business strategies to managing client events, maintaining operational standards and ensuring effective floor coverage, you’ll have the opportunity to influence both the commercial success and culture of the store.

You’ll also step into the Store Manager’s responsibilities when required, making this a fantastic opportunity for someone looking to continue developing their leadership career within Byredo.

We'd love to meet you if you have

Experience within a one‑to‑one sales environment, ideally within Fragrance, Beauty or Luxury

Enthusiastic and ambitious attitude toward achieving personal goals
Genuine love of people, relationships and sharing
A keen in the industry and market trends
Passion for our products and our brand

We welcome Creators Of All Kinds.

What you'll love about us

• An entrepreneurial, creative and welcoming work culture
• A range of learning and development opportunities
• An international company with plenty of opportunities to grow
• A competitive compensation & benefits package

Puig is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, ethnicity, age, disability, marital status, veteran status, or any other characteristic protected by law.

At Puig, we are continually looking for enthusiastic and committed individuals from a broad range of backgrounds and experiences to join our team. We believe that creating an inclusive environment in which you feel welcomed, valued, engaged, and empowered strengthens our business and fosters a culture where we are inspired to work hard, challenge ourselves, and be innovative in our thinking. Additionally, we believe that the diversity of our employees makes us a stronger company and better able to serve our customers around the world.

Puig 2024. This information is privileged, confidential and contains private information. Any reading, retention, distribution or copying of this communication by any person other than its intended recipient is prohibited.