Buyer

Ralph Lauren; Greater London; On-site; GBP 70,000 - 110,000; Full time

Job summary

Ralph Lauren is seeking a Buyer Specialist for EMEA to drive regional sports partnerships, capsule launches, and distribution strategies across markets. You will coordinate with Buying, Planning, Creative, Retail, Marketing, Ecom, and Fulfillment to enable seamless planning and execution.

The role requires driving regional initiatives, managing assortment, pricing, and forecasting while ensuring alignment with global strategy. English fluency and a passion for inclusive culture are essential.

Qualifications

• Experience collaborating across multiple functions to drive business outcomes.
• Experience in strategic buying and planning for premium brands.
• Strong forecasting and data analysis for assortments and pricing.
• Proficiency in Excel and data visualization for reporting.

Responsibilities

• Lead assortment, pricing, and forecasting for the product line aligned to targets.
• Maintain and update line details in the system for accuracy.
• Analyze financial performance (GM, KPIs) to identify trends and risks.
• Prepare assortment presentations for line openings with clear rationale.
• Drive continuous improvement of pricing and assortment processes.
• Collaborate with Marketing, Buying, and Creative to ensure cohesive execution.

Skills

Cross-functional

Strategic buying

Forecasting

Excel

SAP

Product storytelling

English fluency

Diversity & Inclusion

Tools

GFE

PriceSmart

SAP

Job description

Ralph Lauren Corporation (NYSE:RL) is a global leader in the design, marketing and distribution of premium lifestyle products in five categories: apparel, accessories, home, fragrances, and hospitality. For more than 50 years, Ralph Lauren's reputation and distinctive image have been consistently developed across an expanding number of products, brands and international markets. The Company's brand names, which include Ralph Lauren, Ralph Lauren Collection, Ralph Lauren Purple Label, Polo Ralph Lauren, Double RL, Lauren Ralph Lauren, Polo Ralph Lauren Children, Chaps, among others, constitute one of the world's most widely recognized families of consumer brands.

At Ralph Lauren, we unite and inspire the communities within our company as well as those in which we serve by amplifying voices and perspectives to create a culture of belonging, ensuring inclusion, and fairness for all. We foster a culture of inclusion through talent, education & communication, employee groups and celebration.

Buyer Special Capsules - EMEA

• Responsible for EMEA execution of sports partnerships, regional initiatives, and brand‑driven programs, ensuring alignment with global strategy and local market needs.
• Drive cross‑functional coordination across Buying and Planning, Creative, Retail, Marketing, Ecom, Customer Services and Fulfillment to enable seamless planning and execution.
• Partner closely with the regional Buying teams to ensure successful setup, launch, and performance of Global Capsules, maximizing impact across EMEA.
• Strengthen cross‑brand collaboration to unlock synergies, streamline processes, and deliver best‑in‑class results across all initiatives.

Sports Partnerships

• Lead EMEA execution for major global sports partnerships, including Wimbledon, Olympics, US Open, MLB, and Golf initiatives (Ryder Cup, St Andrews, Evian).
• Define and implement EMEA distribution strategy for all partnership‑related product launches.
• Ensure cross‑brand alignment across the region to deliver cohesive and consistent execution.
• Oversee full system readiness, including EU pricing, PLIR setup, and market availability.
• Manage the complete go‑to‑market process, from kickoff through market launch and post‑launch performance.
• Collaborate cross‑functionally to build DTC distribution and buying strategies, ensuring strong commercial execution.
• Partner with Buying teams on assortment planning, distribution frameworks, and inventory management.
• Work with Creative and Buying to define in‑store presentation, merchandising strategy, and timing.
• Partner with Marketing to place and manage all orders for officials’ uniforms, ensuring accurate forecasting, delivery, and YoY stock management.
• Coordinate all Marketing product orders, overseeing order placement, delivery tracking, and inventory flow.
• Regional Initiatives with Marketing
  • Support regional activation projects by managing the product strategy and ensuring cross‑functional alignment.

Travel Retail

• Manage development and distribution of special‑product assortments tailored for Travel Retail, ensuring alignment with channel strategy and consumer expectations.

Essential Duties And Responsibilities

• Lead assortment, pricing, and forecasting for the product line, ensuring alignment with financial targets and market strategy.
• Maintain and update all line details in the system, ensuring accuracy.
• Analyze and report on financial performance (gross margin, key KPIs) to identify trends, risks, and opportunities.
• Benchmark assortment and pricing decisions against competitive activity and broader market dynamics to inform strategic choices.
• Prepare and deliver assortment presentations for line opening meetings, clearly articulating strategy, rationale, and commercial expectations.
• Drive continuous improvement of assortment and pricing processes.

Experience, Skills & Knowledge

• Functional collaboration across diverse teams and functions.
• Building capabilities, with a proven ability to partner across diverse teams and functions.
• Proficiency with key business systems, including GFE, PriceSmart, SAP, and related tools.
• Deck creation skills, with experience crafting compelling product stories.
• Functional teams and leadership.
• Solid command of the Microsoft Office suite, including Excel for analysis and reporting.
• International exposure through work or study, bringing a global mindset and cultural agility.
• Good understanding of the retail environment and in‑store execution.
• Minimum 3 full strategic cycles of experience as a Buyer or in a comparable merchandising or planning role.
• Fluency in English; additional languages are an advantage.
• Genuine passion for Diversity & Inclusion, with a commitment to fostering inclusive ways of working.
• Performing culture.