Business Insights Analyst

Drive; Greater London; On-site; GBP 45,000 - 65,000; Full time

Benefits offered by this job

Private medical insurance

Hybrid working

Birthday day off

28 days holiday + BH

Learning and development

Mental health support

Office kitchen and bar

Job summary

Drive, backed by Volkswagen Financial Services, seeks a commercially minded Business Insights Analyst to drive proactive intelligence across sales, marketing, and engineering. You will move from static reporting to interactive visualisations and data storytelling to inform decisions for the whole organisation.

You’ll own dashboards, forecast leads, sales, revenue, and profit; partner with department heads; and build data foundations with data engineers.

Qualifications

• 3+ years as a business/data/operations analyst in a digitally driven business.
• Proficiency in SQL and data visualization tools.
• Experience with Google Analytics and BI platforms (Hex/Looker Studio/Tableau).
• Experience forecasting and building business cases and scenarios.
• Strong data storytelling and presentation skills.
• Strong stakeholder management and requirement clarification.

Responsibilities

• Anticipate strategic data needs of commercial teams to deliver insights.
• Structure complex business problems into defined analytical tasks.
• Propose actionable recommendations based on data interpretation.
• Track and calibrate outcomes of implemented strategies.
• Develop dashboards across Google Sheets, HubSpot, and Hex using standardised metric definitions.
• Forecast key metrics and diagnose performance variances for stakeholders.

Skills

SQL proficiency

Data storytelling

Stakeholder management

Communication

Problem solving

Tools

Hex

Looker Studio

Tableau

Google Analytics

Job description

Buying, leasing or renting a vehicle should feel straightforward. Not complicated or hard work.

Drive brings everything together in one place, with multiple ways to get on the road.

It combines choice, simplicity and guidance, helping people explore their options and move in the way that makes sense for their life.

Backed by the expertise of Volkswagen Financial Services, Drive offers a flexible, modern experience designed to support better decisions, without pressure or complexity.

No pressure.

No wrong answers.

Just a better way to get moving. Your way.

If you’re looking for a meaningful challenge, and want to help shape the future of automotive experiences, then read on…

About the role :

We are seeking a commercially minded Business Insights Analyst to join Drive. In this pivotal role, you will be an integral part of the day-to-day commercial operations, collaborating closely across sales, marketing, and engineering to ensure consistent and accurate data interpretation across the entire organisation.

You will lead our shift from static reporting to proactive intelligence—building interactive visualisations, surfacing critical performance trends or anomalies, and using data storytelling to drive tangible business outcomes. Additionally, you will partner with department heads to craft data-driven reports and executive presentations for both internal and external audiences.

What you’ll do:

Commercial Insight & Business Strategy

• Anticipate the strategic data needs of commercial teams to deliver timely, contextualised insights.
• Independently structure complex business challenges into well-defined analytical tasks.
• Propose actionable business recommendations based on data interpretation, prioritising initiatives by expected impact.
• Track, measure, and calibrate the outcomes of implemented strategies to gauge effectiveness.
• Challenging existing assumptions and proactively identifying areas where data can improve business outcomes.

Reporting, Forecasting & Retailer Performance

• Develop and maintain core dashboards and reporting across Google Sheets, HubSpot, and Hex using standardised metric definitions.
• Compare KPIs across timeframes, funnels, products, and other commercial dimensions.
• Oversee automotive retailer reporting—analysing lead-to-sale and finance-case conversion rates to monitor dealer health, marketplace listing activity, and churn risks.
• Forecast key metrics (leads, sales, finance cases, revenue, and profit), diagnosing performance variances to advise commercial and finance stakeholders.

Marketing Effectiveness & Audience Insights

• Build and support multi-touch lead attribution models to evaluate channel efficiency and optimise campaign spend from search to enquiry.
• Generate audience and vehicle insights to support account management, PR campaigns, and social media content.

Data Foundations & Operations

• Partner with Data Engineers to ingest new data sources and establish a single, trusted source of commercial data.
• Resolve conflicting data definitions, eliminate manual reporting dependencies, and document current business processes for continuous improvement.
• Extract, manipulate and interrogate data from multiple sources.

What you’ll need:

• Experience : 3+ years as a business analyst, data analyst Commercial Analyst, Operations Analyst or similar role within a digitally driven business, showcasing a solid understanding of commercial models and revenue optimisation.
• Technical Skills : Proficiency in SQL for querying and visualisation, along with hands-on experience using Google Analytics and BI platforms (e.g. Hex, Looker Studio, Tableau).
• Modelling & Forecasting : Proven experience creating forecasts, propensity/customer-value models, business cases, and investment scenarios.
• Data Storytelling & Communication : Exceptional written, verbal, and visual communication skills. Ability to translate complex data into clear narratives and presentations (e.g. Google Slides) with a strong focus on business impact.
• Stakeholder Management : Skilled at interpreting business requirements, clarifying project briefs, managing competing priorities, and securing buy-in across functions.
• Mindset & Approach : Resourceful, pragmatic, customer-focused, and highly outcome-oriented. Comfortable working with imperfect datasets in fast-paced, high-growth environments.

Desirable

• Industry Experience : Prior experience working within an automotive or digital marketplace platform
• Tools : Direct experience with Hex as a primary data visualisation platform.

What we’ll give you:

• Compensation: We offer a competitive salary + performance-based bonus
• Holidays: We want you to relax, you’ll have 28 days off (plus bank holidays) throughout the year. We also give you an extra day off to enjoy your birthday!
• Benefits + Perks: With private medical insurance, learning and development opportunities and mental health support, we’ll give you the extra boost.
• Hybrid Working: We have a flexible working culture here at Drive. With hybrid working in our offices in Holborn (London) and working from home days.
• Feedback: You’ll be joining more than just another scale up - our team are at the heart of everything we do; here we don’t leave things unsaid, we encourage honest feedback.
• A Challenge: Fast-paced but not fraught. So we need you to keep up, push back and question where you see fit.
• Fun: We provide a fully stocked kitchen and bar, an awesome office environment and epic social.

If you’re ready to work with a creative, high-performing group of people we want to hear from you.