Business Development Representative Wexler

Pear VC; Greater London; On-site; Full time

Job summary

A legal AI company based in London is seeking a Business Development Representative to spearhead outbound sales efforts. You will work closely with the founding team, generate new client leads, and shape the sales process in a transforming industry. The ideal candidate should have 3+ years in sales, excellent communication skills, and a passion for leveraging AI in legal services. Competitive salary, commission plan, and equity are available, along with bi-annual team retreats.

Benefits

Competitive salary

Generous commission plan

Significant equity opportunities

Budget for learning and professional growth

Bi-annual team retreats

Qualifications

• 3+ years of experience in sales, ideally within SaaS or legal tech.
• Exceptional communication skills for outreach and consultative conversations.
• Strong organizational habits for maintaining a clean CRM.
• Curiosity about legal workflows and AI applications.
• Resilience and ability to handle rejection.

Responsibilities

• Drive outbound pipeline generation targeting senior partners in law firms.
• Book high-quality discovery calls with personalized outreach.
• Maintain CRM excellence ensuring accurate data logging.
• Test and refine outreach messaging for better conversion.
• Develop firm-level intelligence on the litigation ecosystem.

Skills

Business Development

Sales Experience

Cold Calling

Lead Generation

Time Management

Tools

CRM Software

Job description

About Wexler

Wexler is building the best AI system for litigation on the planet. We work with some of the worlds largest law firms helping them to solve their most complex cases find the winning strategy in each matter and create clarity from the chaos of documents and facts in each case. We are a rapidly growing legal AI company based in London. Clifford Chance HSFKramer Goodwin Addleshaw Goddard and more rely on us to help find the critical facts that can determine their chances of winning a case.

About the Role

The litigation landscape is changing forever thanks to generative AI and we are building the sales engine to drive that transformation.

We’re looking for our first Business Development Representative; a resilient tenacious self‑starter whos excited to roll up their sleeves pick up the phone and put in the hard work to open doors at the worlds most elite law firms.

As Wexlers founding BDR you’ll own outbound from day one - researching targets writing personalised outreach and making the calls that create real conversations. You’ll be relentless in your pursuit of new opportunities reaching partners at Magic Circle AmLaw 100 and top‑tier litigation practices across the UK and US. This is a hands‑on high‑activity role for someone who thrives on results loves building relationships from a cold start and wants to shape how the worlds top litigators discover AI.

You’ll also represent Wexler at leading industry events and conferences building our presence among influential legal and technology communities. As part of our ambitious growth plans heading into 2026 you’ll help drive brand visibility generate leads in new markets and expand our commercial reach across both sides of the Atlantic.

What you’ll do

You’ll play a critical role in driving Wexlers go‑to‑market motion from first contact to qualified opportunity.

Founder Exposure

You’ll work directly with our CEO and founding team to establish the processes and playbooks that will scale as we grow with a clear path to Account Executive for top performers.

Own outbound pipeline generation. Identify and reach out to senior partners litigation leads and innovation teams across elite law firms in the UK and US. You’ll make cold calls send targeted emails and use LinkedIn strategically to generate pipeline and build awareness for Wexler.

Book high‑quality discovery calls. Research each firm and prospect to deliver personalised relevant outreach that secures meetings with key decision‑makers.

Build and maintain CRM excellence. Assist in the management of our CRM (HubSpot) ensuring data quality accurate pipeline tracking and consistent activity logging. You’ll also help structure and enrich our data to improve prospecting efficiency.

Test and refine messaging. Collaborate with leadership to test outreach strategies email cadences and call scripts continuously improving based on conversion data.

Develop firm‑level intelligence. Build a deep understanding of the litigation ecosystem tracking emerging trends firm structures and key practice areas to identify where Wexler can add the most value.

Lay the foundations for scale. As our first BDR you’ll help define our outbound strategy tech stack and metrics creating the playbooks that future team members will follow.

What you’ll bring

You’re ambitious commercially driven and passionate about helping the worlds best litigators embrace the future of AI. You’re energised by the idea of turning curiosity and persistence into qualified opportunities and you thrive in a fast‑paced high‑performance environment.

We’re looking for :

13 years of experience in sales business development or a similar commercial role - ideally within SaaS professional services or legal tech.

Exceptional communication skills. You can write concise tailored outreach messages and hold confident consultative conversations with senior professionals.

Strong organisational habits. You take pride in a clean structured CRM and understand that great data drives great sales performance.

Curiosity and learning agility. You’re eager to understand complex legal workflows and how AI transforms them and you can translate that insight into compelling value propositions.

Resilience and grit. You’re comfortable handling rejection iterating quickly and improving through feedback.

Startup mentality - you’re excited by ambiguity rapid iteration and the opportunity to build something from the ground up in a category‑defining market.

AI enthusiasm - you’re genuinely excited about the potential of AI to transform professional services.

London‑based and office‑focused. We work from WeWork Aldwych 4 days per week and face‑to‑face collaboration is core to our culture and success.

What we offer

At Wexler you’ll have the chance to build long‑term strategic relationships with some of the worlds leading litigation teams - and play a direct role in shaping how AI transforms the legal industry. You’ll be part of a fast‑scaling entrepreneurial environment where your ideas matter and your growth is a priority. As an early member of the Commercial team your work will be visible meaningful and closely connected to both our clients and our product evolution.

You’ll collaborate with our founding team and cross‑functional teams helping shape how we engage and support legal professionals tackling their most complex disputes. We offer a competitive salary generous commission plan and significant equity in a rapidly growing company huge autonomy and ownership budget for learning and professional growth and bi‑annual team retreats.

Required Experience :

Unclear Seniority

Key Skills

Business Development,Sales Experience,B2B Sales,Time Management,Cold Calling,Outbound Sales,Account Management,Salesforce,Inside Sales,Telemarketing,CRM Software,Lead Generation

Employment Type :

Full‑Time

Experience :

years

Vacancy :

1

Monthly Salary Salary :

60 - 75