Business Development Representative - London

SHUFFLE; Greater London; Hybrid; GBP 30,000 - 55,000; Full time

Benefits offered by this job

Competitive pay + equity

33 paid days off

Private healthcare

Equity participation

Undisclosed rewards at partner venues

Job summary

Shuffle is seeking a Business Development Representative to scale its London presence. You will identify and qualify hospitality venues for the innovative funding platform, generating leads and warm introductions for the senior sales team to convert into customers.

The role offers an in-person culture with four office days per week and Wednesday remote work. You will build market knowledge, develop relationships, and maintain the sales pipeline for ongoing growth.

Qualifications

• Strong verbal communication and active listening.
• Experience with HubSpot CRM.
• Organised territory management.
• Understanding of business finance and funding concepts.
• Resilient and self-motivated with targets drive.

Responsibilities

• Generate 40 qualified leads and 5 meetings monthly across London for senior sales.
• Conduct daily visits to hospitality venues such as restaurants, bars and cafes.
• Qualify venues and gather decision-maker contacts.
• Maintain detailed records in the CRM and provide weekly reports.
• Support senior sales team with information gathering and meetings.

Skills

Lead generation

Communication

Organization

Resilience

Time management

Tools

Hubspot

Job description

About Shuffle

We’re on a mission to help great independent hospitality businesses grow.

Shuffle is a two sided marketplace provides upfront capital for the best hospitality business in the UK, and random cashback rewards for the customers of those businesses through the Shuffle app.

After a careful selection process, Shuffle invests directly into restaurants, bars, and cafes. It is the return on these investments that allows us to offer rewards to our customers, and our relationship with our restaurant partners ensures no one is left short by any transaction.

Shuffle was founded in 2023 and we’re live in Manchester, Liverpool, Glasgow, and Edinburgh.
Our partners include well known local names such as Lina Stores, Salon Madre, Onda, Amber’s, and Maray to name but a few.

We've raised £9m in funding so far from top tier VCs in both Europe and Canada, including JamJar, Portage, Episode1, Antler, and True Ventures.

What is it like working at Shuffle?

We are driven by four core values, which underpin our culture and the way we operate as a business:

• We don’t just work at Shuffle – we own it
• We work smarter, otherwise we work harder
• Winning is the goal, and we play to win
• Understanding others makes us stronger, sharper and better together.

We believe in building a small team of A-players: high performing individuals who drive impact.
We foster an in-person culture, with four office days each week. Wednesdays are optional for remote work, giving you flexibility while maintaining the collaboration that drives our success.

About the role

We’re hiring a Business Development Representative to help scale Shuffle in London.

You’ll be responsible for identifying and qualifying hospitality venues across London that would benefit from Shuffle's innovative funding solution. This role focuses on generating high quality leads and warm introductions for the senior sales team to convert into customers.

You’ll be expected to:

1. Create Lead Generation - Generate 40 qualified leads and 5 meetings for the senior sales team per month across London.
2. Build Territory Penetration - Build comprehensive knowledge of the hospitality landscape in each city
3. Build Relationships - Create positive first impressions and establish Shuffle's credibility in the market
4. Develop Pipeline - Ensure a consistent flow of opportunities for the senior sales team to close

This role provides an excellent foundation for a career in B2B sales, with clear progression into closing roles for high performers with 18 to 24 months.

What you'll be doing

Prospecting & Lead Generation

• Conduct daily door to door visits to hospitality venues (restaurants, bars, cafes etc)
• Identify and engage with on-site staff to understand venue ownership structure
• Qualify venues based on Shuffle's ideal customer profile and Shuffle score
• Gather accurate contact information for decision-makers (owners, GMs operations directors)
• Schedule meetings or initial calls between decision makers and senior sales team
• Maintain detailed records of all interactions in our CRM system (Hubspot)

Market Intelligence

• Research hospitality venues in designated territories prior to visits
• Identify expansion opportunities, new openings, and venue groups
• Track competitor activity and market trends
• Report on venue feedback, objections, and market sentiment

Relationship Management

• Create positive first touchpoints with venue staff and management
• Follow up on initial conversations to maintain momentum
• Support senior sales team with additional information gathering
• Attend scheduled meetings when appropriate to maintain relationship continuity
• Build rapport with key influencers in the hospitality community

Administration & Reporting

• Update CRM daily with visit notes, contact details, and lead status
• Provide weekly activity reports and pipeline updates
• Track key performance metrics
• Coordinate scheduling with senior sales team and City Managers

Who you are

• Resilient & Self-Motivated: Comfortable with rejection and able to maintain energy in a field-based role
• Excellent Communicator: Able to engage strangers quickly and build rapport in brief interactions
• Organised & Disciplined: Strong time management and ability to work independently
• Hospitality Understanding: Appreciation for the challenges and opportunities in the sector
• Goal Oriented: Driven by targets and motivated by achievement

You have strong verbal communication and active listening, strong proficiency in Hubspot, basic understanding of business financials and funding concepts, organised approach to territory management, and comfortable with technology.

What we offer

• Competitive pay (70-95th percentile) + meaningful equity
• 33 paid days off each year: 20 days of personal holiday, 8 UK bank holidays, plus a 5-day company-wide Christmas shutdown to recharge
• Private healthcare through AXA
• Extra reward boosts at Shuffle partner venues
• A front-row seat in the journey from early‑stage to unicorn

Compensation range

• On track earnings (OTE) of £55,000+ with base salary of £30,000 - £40,000 gross annually*
• Uncapped commission, monthly bonuses for exceeding targets, quarterly accelerators for consistent performance.

*Final compensation will be determined based on the candidate's qualifications, skills, and previous experience