Business Development Representative - Cheshire

Ag Barr; Crewe; On-site; GBP 28,000 - 34,000; Full time

Benefits offered by this job

Company Car

Quarterly bonus

Pension

34 days holiday

Flexible holiday trading

Life assurance

Save as you earn

Job summary

AG Barr is seeking an ambitious Business Development Representative to drive growth across a defined territory in Cheshire. This face-to-face field sales role covers Symbols & Independents, focusing on distributing our core brands, educating retailers, and securing prominent in-store presence.

You will work with the National Field Sales Team to hit KPIs, build partnerships, plan routes, and manage POS materials.

Qualifications

• We value mindset and capability over job title; experience in customer-facing roles is preferred.
• Must hold a full, valid UK driving license.
• Comfortable working with alcohol products, including Funkin Cocktails.

Responsibilities

• Develop distribution and availability of AG Barr core brands with retailers.
• Achieve sales KPIs, grow market share, improve display and availability.
• Support and grow presence in Impulse outlets within a defined territorial portfolio.
• Collaborate with territory team to achieve shared goals and gather market insight.
• Travel field-based role with occasional overnight stays.

Skills

Proactive Initiative

Resilience

Exceptional Communication

Learning Agility

Deep Customer Insight

Full UK driving license

Alcohol products familiarity

Flexibility for travel

Job description

Job Title: Business Development Representative

Location: Field based - Cheshire

Contract and working pattern: Permanent, 37.5 hours per week

Are you ready to Be Your Best Barr None? Let's Grow!!!

AG Barr is a leading UK soft drinks business, home to iconic brands like IRN-BRU, Rubicon, Boost, and FUNKIN. For over 150 years, we have been building great brands and championing a responsible business that values diversity, community, and minimising environmental impact.

We are seeking an ambitious and results-driven Business Development Representative (BDR) to become the face of our brands across a dedicated territory. This field sales role is essential for driving our growth within the crucial Symbols & Independents (S&I) retail sector. As part of a collaborative territory team, your ability to work together to achieve shared goals will be crucial to our collective success

What we're looking for...

As a BDR, you will be a key player in the National Field Sales Team, taking direct responsibility for supporting and growing our presence within a defined portfolio of Impulse outlets. Your work will be guided by our principles: GAIN, RETAIN, MAXIMISE.

• Proactive Distribution: Determined pursuit of distribution and availability of the AG Barr core brand range, educating retailers on our Hero, Core, and More brands to increase sales.
• Target Delivery: Consistently achieve sales KPIs, including market share growth, display placement, availability, and overall scorecard improvement, using data to track performance and demonstrate growth.
• Energy Focus: Play a vital, frontline role in delivering our ongoing Energy Portfolio distribution plan, capitalising on this high-growth sector.

Category Expertise & Partnership

• Build Lasting Relationships: Be a personable and relatable partner, building rapport quickly to secure commitment from customers and present our brands with confidence.
• Trusted Advisor: Use your market insight to educate retailers, offering support with re-merchandising to maximise sales for both the retailer and AG Barr.
• Execution with Excellence: Sell and communicate brand plans with an exceptional eye for detail, ensuring our brands are perfectly represented at the point of purchase through impactful Point of Sale (POS) materials.

Field Operations & Collaboration

• Flawless Organisation: Maintain excellent time management, effective route planning, and meet call targets to maximise your day and ensure you have all POS materials organised for each visit.
• Team Collaboration: Operate as a key part of a broader territory team, demonstrating a collaborative spirit to achieve shared goals and share market intelligence.

What you'll bring...

We know that top Business Development talent comes from every background—from hospitality and retail to sales and customer support. We are looking for the mindset and capability, not just the job title. If you have experience excelling in a customer-focused role and recognise yourself in the winning traits below, you already possess the DNA we need to succeed.

• Proactive Initiative & Self-Motivation: You are a self-starter who actively seeks out opportunities, follows up without prompting, and thrives working unsupervised to exceed targets.
• Resilience and Confidence: You bounce back quickly from rejection and communicate with conviction that comes from a genuine belief in our products and your own ability.
• Exceptional Communication & Relatability: You are clear, concise, and responsive, building rapport quickly and making every customer feel heard and understood.
• Learning Agility: You are curious, coachable, and quick to grasp new product information and market trends, allowing you to adapt your strategy based on feedback and results.
• Deep Customer Insight: You are skilled at understanding the customer base, their pain points, and the retailer landscape to tailor your approach and build powerful partnerships.
• Must hold a full, valid UK driving license.
• Must be comfortable working directly with alcohol products, including our Funkin Cocktails line, as this is a core part of the daily duties
• Excellent written and verbal communication skills are essential for this customer-facing role
• Flexibility to attend occasional monthly team meetings, which may require overnight stays

If you thrive on independence, love being on the road, and have a passion for driving sales in the competitive world of convenience retail

What we offer...

We believe in creating a diverse and inclusive culture where your voice can be heard. Our skilled, loyal and committed people are critical to the future success of AG Barr which is why we are continually investing in our employees to develop their talent.

We look after our employees by offering a competitive salary and benefits package which includes;

• Competitive Salary reviewed annually
• Quarterly bonus linked to business performance
• Company Car to fulfil the needs of the job
• Defined contribution Pension
• 34 days holiday
• Flexible holiday trading
• Flexible cash pot to spend on benefits
• Life assurance
• Save as you earn scheme

And much more!

We are an equal opportunities employer and happy to discuss any reasonable adjustments that may be needed for successful candidates with a disability, health or mental health condition.