Business Development Representative

Heidi; Greater London; On-site; GBP 35,000 - 55,000; Full time

Benefits offered by this job

Equity from day one

£500 personal development budget

Dedicated wellness days

Birthday off

Job summary

Heidi in the United Kingdom is seeking a Business Development Representative to join the UK GTM and sales team. You will manage the sales cycle from nurturing leads to demos and closing, championing a product-led motion while staying clinician-focused.

You will work with cross-continental teams (US, Australia) to share learnings, build a scalable playbook, and grow opportunities within clinics and health systems in the UK.

Qualifications

• Proven track record in B2B/B2C sales in hyper growth SaaS.
• Experience in product led sales motions and building playbooks is desirable.
• High performing IC with ability to cultivate and nurture leads.
• Customer obsessed, building relationships with clinicians, clinics, health systems.
• Experience using data to build sales pipelines and CRM tools (e.g., HubSpot).
• Personable, problem-solver with empathy and a solution-based selling approach.
• Self-starter, motivated, competitive, numbers-driven.
• Autonomous worker with high accountability.
• Compassionate, humorous, and eager to accelerate a sales career.

Responsibilities

• Manage the early sales lifecycle from lead generation to demos and closing.
• Adopt a product led sales motion focusing on nurturing bottom-up leads.
• Identify upsell opportunities with outbound follow-up to larger clinics and health systems.
• Contribute to UK Sales playbook and refine market approaches.
• Collaborate with cross-geo sales teams to share learnings and improve performance.
• Represent Heidi at online and offline events as needed.
• Tailor value propositions to prospect goals using solution selling.
• Maintain a target account pipeline with regular reporting to leadership.

Skills

B2B/B2C sales

Product-led sales

Lead nurturing

Customer-focused

CRM data-driven

Effective communication

Self-starter

Autonomous work

Healthcare sector empathy

Tools

HubSpot

Job description

Who is Heidi?

Heidi is building an AI Care Partner that supports clinicians every step of the way, from documentation to delivery of care.

We exist to double healthcare’s capacity while keeping care deeply human. In 18 months, Heidi has returned more than 18 million hours to clinicians and supported over 73 million patient visits. Today, more than two million patient visits each week are powered by Heidi across 116 countries and over 110 languages.

Founded by clinicians, Heidi brings together clinicians, engineers, designers, scientists, creatives, and mathematicians, working with a shared purpose: to strengthen the human connection at the heart of healthcare.

Backed by nearly $100 million in total funding, Heidi is expanding across the USA, UK, Canada, and Europe, partnering with major health systems including the NHS, Beth Israel Lahey Health, MaineGeneral, and Monash Health, among others.

The Role

We are looking for a Business Development Representative reporting to our Commercial Lead to join our UK GTM and sales team. You will adopt a product led motion to manage the sales cycle from nurturing leads, to upselling and closing whilst being truly clinician obsessed.

This role requires a proactive mindset, excellent communication skills, and the ability to thrive in a high-growth startup environment. You will become an expert in engaging healthcare stakeholders, driving new opportunities, and contributing directly to the sales pipeline.

What you’ll do:

• Manage the early sales lifecycle from lead generation, to nailing demos and uncovering opportunities within our existing product usage.

• Adopt a product led sales motion focusing on nurturing and cultivation of bottom up leads.

• Identify upsell opportunities learning towards larger clinic groups and health systems with outbound and succinct follow-up.

• Support and contribute to our UK Sales playbook, what works and what doesn’t in your market to help achieve a winning formula.

• Collaborate with a broader sales team (US, Aus) in exchanging key learnings, ideas and information to improve ways of working and sales performance.

• Where relevant, represent Heidi across various online and offline channels (demos, conferences, networking events, etc.).

• Tailor our value proposition to align with the strategic goals of prospect with solution selling approach, attending networking events to drive business development opportunities.

• Maintain a pipeline of target accounts and leads, tracking activity to ensure meeting and exceeding sales targets, with regular reporting to the Leadership team and other cross-functional teams.

• Develop a deep understanding of our product, the competitive landscape, and the medical industry.

• Build an understanding of complex organisational structures in health, processes who the key decision makers are and how to navigate key stakeholders.

What we will look for:

• Proven track record in B2B/B2C sales with experience in hyper growth SaaS.

• Experience in product led sales motions and building playbooks is desirable

• High performing individual contributor whose superpower is cultivating and nurturing leads.

• Customer obsessed, building amazing relationships with clinicians, clinics, health systems, hospitals, specialists through to close.

• Experience building sales pipeline using data to support and CRM software eg. Hubspot

• Highly personable, problem solver with empathy and a solution based approach to selling.

• Self-starter, highly motivated, competitive, driven by hitting numbers and developing deep relationships with commercial sales acumen.

• Ability to work autonomously with high levels of accountability to meet customer needs and sales targets.

• Someone who is compassionate, has a great sense of humour, a zest for life, is keen to accelerate their career in sales and have fun!

Attitude is more important than experience so if you are a hungry, competitive and highly motivated operator who has a knack for problem solving and building relationships, we want to hear from you.

What do we believe in?

Heidi builds for the future of healthcare, not just the next quarter, and our goals are ambitious because the world’s health demands it. We believe in progress built through precision, pace, and ownership.

• Live Forever - Every release moves care forward: measured, safe, and built to last. Data guides us, but patients define the truth that matters.

• Practice Ownership - Decisions follow logic and proof, not hierarchy. Exceptional care demands exceptional standards in our work, our thinking, and our character.

• Small Cuts Heal Faster - Stability earns trust, speed delivers impact. Progress is about learning fast without breaking what people depend on.

• Make others better - Feedback is direct, kindness is constant, and excellence lifts everyone. Our success is measured by collective growth, not individual output.

Our mission is clear: expand the world’s capacity to care, and do it without losing the humanity that makes care worth delivering.

Why you will flourish with us ?

• Unmatched impact. The opportunity to fast track your startup career and the rare chance to help shape and redefine what healthcare looks like.

• Real product momentum. We’re not trying to generate interest, we’re channeling it.

• Equity from day one. When Heidi wins, you win. You’ll share directly in the success you help create.

• Work alongside world-class talent. Learn from some of the best engineers and creatives, joining a diverse team.

• Growth and balance. Enjoy a £500 personal development budget, dedicated wellness days, and your birthday off to recharge.

Heidi’s commitment to Diversity, Equity and Inclusion

Heidi is dedicated to creating an equitable, inclusive, and supportive work environment that brings people together from diverse backgrounds, experiences, and perspectives. Our strength is in our differences. We're proud to be an equal opportunity employer and are proud to welcome all applicants as we're committed to promoting a culture of opportunity for all.

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