Business Development & Marketing Manager

Sanderson Recruitment Plc; United Kingdom; Hybrid; GBP 35,000 - 40,000; Full time

Job summary

A recruitment agency is seeking a Business Development & Marketing Manager for a remote position with occasional travel. The role involves optimizing lead generation strategies, managing marketing events, and executing campaigns. Ideal candidates have 2-5 years of B2B marketing experience and a strong background in sales. This position emphasizes inclusivity and equality in the workplace.

Benefits

Excellent Benefits

Performance Bonus

Qualifications

• 2-5 years of proven experience in B2B marketing.
• Background in Sales, Lead generation, or Business development.
• Ability to generate, nurture, and qualify leads that convert to sales.

Responsibilities

• Optimize the website to improve lead generation and SEO.
• Organize and host marketing events like webinars and conferences.
• Design and manage digital marketing campaigns.

Skills

Proven experience in B2B marketing

Sales and lead generation background

Technical understanding of analytics

Experience with Webflow

Campaign management using LinkedIn Ads

Campaign management using Google Ads

Job description

Overview

Business Development & Marketing Manager

£35,000 - £40,000 + Excellent Benefits & Performance Bonus

Location: Remote Working (with occasional travel to client sites)

We are seeking a driven, tech-centric Business Development and Marketing Manager to play a pivotal role in scaling and developing the marketing and sales function for our growing client.

This is a high-impact, hybrid role where you will own the top of the funnel-driving awareness, engagement, and essential lead generation to fuel our client’s next phase of growth.

The position is both strategic and hands-on. You will design and execute integrated campaigns that build brand awareness for services and products, while also being comfortable with direct outreach, including picking up the phone, sending engaging emails, and creating opportunities directly.

What You\'ll Be Doing

• Strategically optimise the website to significantly improve lead generation and SEO performance.
• Organise, promote, and host key marketing events, including webinars, client events, and industry conferences.
• Design, launch, and manage paid campaigns across digital channels (LinkedIn Ads, Google Ads).

Requirements

• 2-5 years of proven experience in B2B marketing.
• A background in Sales, Lead generation or Business development
• Demonstrable ability to generate, nurture, and qualify leads that convert to sales pipeline.
• Strong technical understanding of analytics, SEO best practices, and performance tracking.
• Hands-on experience with Webflow (essential).
• Expertise in managing and optimising campaigns using LinkedIn Ads and Google Ads.

Reasonable Adjustments

Respect and equality are core values to us. We are proud of the diverse and inclusive community we have built, and we welcome applications from people of all backgrounds and perspectives. Our success is driven by our people, united by the spirit of partnership to deliver the best resourcing solutions for our clients.

If you need any help or adjustments during the recruitment process for any reason, please let us know when you apply or talk to the recruiters directly so we can support you.