Business Development Manager- North Wales

CASTELAN LIMITED; South Yorkshire, West Midlands; Remote; GBP 38,000 - 43,000; Full time

Job summary

Castelan is seeking a motivated Business Development Manager to cover North West England and North Wales on a remote, field-based basis with regular travel across the territory. You will build and manage retailer partnerships, drive sales of warranty and care products, and deliver engaging training and support to retail teams.

Ideal candidates will have proven business development or field sales experience, strong negotiation and communication skills, and the ability to travel extensively across

Qualifications

• Proven experience in business development, field sales or account management.
• Experience working with retail partners and building long-term business relationships.
• Strong commercial awareness and negotiation skills.
• Excellent communication, presentation and influencing skills.
• Ability to deliver engaging training and support sales teams.
• Willingness to travel extensively with a full UK driving license.
• Knowledge of FCA-regulated environments would be beneficial.

Responsibilities

• Identify and secure new business opportunities with prospective retailer partners.
• Develop and implement territory growth plans to maximise sales and business performance.
• Manage and develop existing retailer accounts, main point of contact.
• Drive sales of Castelan's warranty, protection and care products, targets.
• Visit retail partners to provide commercial support and guidance.
• Deliver engaging product, sales and compliance training.
• Monitor sales performance and analyse data for growth.
• Maintain accurate records of visits and training in CRM.
• Ensure regulatory compliance and Treating Customers Fairly (TCF).

Skills

Business development

Field sales

Account management

Negotiation

Communication

Training delivery

Tools

CRM systems

Job description

Business Development Manager- North Wales

Location: Remote / Wrexham, UK
job type: Permanent / Full-time
Sector and subsector: Marketing | Business Development
Annual Salary range:from £ 38,000.00 to £ 43,000.00

What You’ll Get

• Salary of up to £45,000, depending on experience.
• Competitive commission scheme, rewarding your success and performance.
• Company car.
• Company pension scheme.
• Career development and progression opportunities.
• The opportunity to work with leading retailers and build valuable business relationships.
• A varied, field-based role with the autonomy to manage and develop your own territory.

Drive Growth. Build Relationships. Make a Difference.

At Castelan, we're passionate about helping retailers deliver exceptional customer experiences through our range of warranty, protection and care solutions.

We're looking for an ambitious and commercially driven Business Development Manager to join our Business Development team, covering North West England, North Wales

Yorkshire & providing support in the Midlands.

This is an exciting opportunity for someone who enjoys building relationships, identifying new business opportunities and driving commercial success. You'll play a key role in growing our retailer partnerships, developing existing accounts and helping our partners maximise their sales performance.

If you're a confident communicator with a passion for sales, relationship building and achieving results, this could be the perfect next step in your career.

Location

This is a field-based role covering North West England, North Wales, Yorkshire & providing support in the Midlands, with regular travel throughout the assigned territory.

You'll work closely with new and existing retail partners, visiting their businesses, delivering training and providing ongoing commercial support to help them achieve their goals.

A full UK driving licence and the flexibility to travel extensively across the territory are essential.

What You’ll Be Doing

You'll take ownership of developing your territory, identifying new business opportunities and strengthening relationships with existing retail partners. Through effective account management, training and commercial support, you'll help drive sales growth and deliver positive business outcomes.

What you'll be doing:

• Identifying and securing new business opportunities, building strong relationships with prospective retailer partners.
• Developing and implementing territory growth plans to maximise sales and business performance.
• Managing and developing existing retailer accounts, acting as their main point of contact.
• Driving sales of Castelan's warranty, protection and care products, working towards agreed sales and revenue targets.
• Visiting retail partners regularly to provide commercial support, guidance and advice.
• Delivering engaging product, sales and compliance training to retailer teams.
• Identifying opportunities to increase product sales, improve performance and strengthen retailer engagement.
• Monitoring sales performance, analysing data and identifying opportunities for further growth.
• Maintaining accurate records of visits, sales activity and training using our CRM systems.
• Ensuring all business activities meet regulatory requirements and promote Treating Customers Fairly (TCF).

What We're Looking For

We're looking for a motivated and commercially minded individual with proven experience in business development, field sales or account management.

You'll be confident building relationships, negotiating with key stakeholders and delivering engaging presentations and training sessions. You'll also have the ability to identify opportunities, analyse performance and turn commercial plans into results.

Ideally, you'll have:

• Proven experience in business development, field sales or account management.
• Experience working with retail partners and building long-term business relationships.
• Strong commercial awareness and negotiation skills.
• Excellent communication, presentation and influencing skills.
• The ability to deliver engaging training and support sales teams.
• Confidence analysing sales data and identifying opportunities for growth.
• A proactive approach, with the ability to work independently and manage your own territory.
• A full UK driving licence and willingness to travel extensively.

Experience within furniture, electrical retail, insurance, warranties or protection products would be advantageous. Knowledge of FCA-regulated environments would also be beneficial.

At Castelan, we're passionate about delivering exceptional customer experiences, and that starts with our people.

We're a growing, award-winning business that works with leading retailers, insurers and manufacturers across the UK. While we're proud of our reputation in the industry, what really sets us apart is our culture.

We believe in recognising talent, celebrating success and creating opportunities for people to develop their careers.

You'll have the opportunity to make a real impact, take ownership of your territory and play an important role in the continued growth of our business. We value collaboration, continuous improvement and people who are passionate about achieving results.

If you're looking for an exciting opportunity where your hard work is rewarded and your contribution genuinely matters, Castelan could be the perfect place for you.

Ready to Join Us?

If you're ready to take the next step in your sales career, build successful business relationships and be part of a growing organisation, we'd love to hear from you!

Apply with your CV and covering letter by Tuesday 01.12.2026 and discover where a career at Castelan could take you.

Applications may close before the advertised date if a sufficient number of suitable applications are received.

Please note: Unfortunately, we are unable to offer visa sponsorship for this role.

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