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Business Development Manager - Apprenticeships - Remote

LT Selection Ltd

Liverpool

Remote

GBP 35,000 - 45,000

Full time

5 days ago
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Job summary

A leading apprenticeship provider in Liverpool is seeking a Business Development Manager to develop and promote high-quality apprenticeship programmes, primarily in Digital Marketing. The role involves engaging employers, managing apprenticeship documentation, and ensuring compliance with ESFA standards. Ideal candidates will have significant experience in business development and a strong understanding of digital marketing apprenticeship standards. Strong communication skills and full UK driving licence are essential.

Qualifications

  • Proven experience in apprenticeship business development or funded training sales.
  • Strong knowledge of Digital Marketing and Marketer apprenticeship standards.
  • Understanding of ESFA funding and apprenticeship delivery model.
  • Excellent communication and stakeholder engagement skills.
  • Results-driven and able to manage employer pipelines.

Responsibilities

  • Develop and sell apprenticeship programmes for Digital Marketing.
  • Provide 360-degree apprenticeship service for employers.
  • Act as a key account holder for quality apprenticeship starts.
  • Build strong employer relationships for repeat business.
  • Maximise employer engagement and represent the organisation positively.

Skills

Apprenticeship business development
Employer engagement
Digital Marketing knowledge
Communication skills
Organisational skills
Job description

To develop, promote, and sell a range of high-quality apprenticeship programmes, specialising in Digital Marketing and Marketer Standards, while engaging new and existing employers across key industry sectors.

  • To provide a 360-degree apprenticeship service for employers wishing to engage with the organisation, ensuring a professional and compliant experience throughout the employer and learner journey.
  • To act as a key account holder, supporting employers and internal delivery teams to secure quality apprenticeship starts with integrity and full ESFA compliance.
  • To generate apprenticeship income by promoting funded workforce development solutions that meet both employer skills needs and the organisation's growth targets.
  • To proactively identify new employer partners within the digital, marketing, and creative sectors, opening doors to businesses seeking to upskill or recruit apprentices.
  • To maximise employer engagement and represent the organisation's brand positively within the local and regional business community, both remotely and in person.
  • To build strong and sustainable employer relationships to secure repeat business, referrals, and long-term apprenticeship partnerships.
  • To identify opportunities to expand the apprenticeship portfolio, with a particular focus on Digital Marketing Level 3, Marketing Assistant Level 3, and related Digital and IT apprenticeship standards.
  • We are particularly looking for Business Development Managers who can open doors to employers and learners for Digital Marketing qualifications, with opportunities to extend into broader Digital and IT apprenticeship programmes.
Key Performance Indicators
  • Achieve or exceed monthly apprenticeship start targets within the Digital and Marketing curriculum areas.
  • Generate a consistent pipeline of qualified apprenticeship vacancies from Levy and SME employers.
  • Maintain an error rate of less than 2% on employer and learner documentation.
Qualifications
  • Proven experience in apprenticeship business development, employer engagement, or funded training sales.
  • Strong knowledge of Digital Marketing and Marketer apprenticeship standards, with the ability to discuss curriculum content and progression pathways confidently.
  • Understanding of the ESFA funding environment and apprenticeship delivery model, including Levy and non-Levy employer processes.
  • Excellent communication and stakeholder engagement skills, with a consultative and professional approach.
  • Results-driven, target-oriented, and able to manage employer pipelines effectively.
  • Excellent organisational and time-management skills, capable of prioritising multiple employer accounts.
  • Full UK driving licence and access to a vehicle are essential, as travel will be required.
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