Business Development Manager

The Advocate Group; York and North Yorkshire; On-site; GBP 60,000 - 80,000; Full time

Job summary

A leading wine company in the UK is seeking an experienced Business Development Manager to drive growth in the On Trade market. Candidates should have 3+ years in sales or business development within the wine and spirits industry, and possess strong customer relationship skills. The position offers a base salary of up to £45,000, a company car or allowance, and bonus opportunities.

Benefits

Company car or car allowance

Bonus

Leading benefits and training

Qualifications

• 3+ years’ experience in sales or business development within the wine & spirits industry.
• Proven success in winning new business in the On Trade channel.
• Strong understanding of customer P&Ls and market dynamics.

Responsibilities

• Deliver sales targets and support regional On-Trade objectives.
• Develop and manage account plans with key trade partners.
• Communicate brand strategy to stakeholders.

Skills

Sales or business development

Strong commercial acumen

Knowledge of premium wines and spirits

Confident communicator

Creative and solution-focused

Education

WSET Certification (preferably)

Job description

Are you an experienced Business Development Manager with a passion for wine and a proven track record of winning new business?

Would you like to join one of the UK’s leading wine companies and play a key role in their continued growth?

The Business:

The Advocate Group is proud to be partnering with a pioneering leader in the wine industry. They are currently seeking a Business Development Manager to drive growth across the On Trade market in Yorkshire, actively developing new business opportunities while strengthening and expanding relationships with existing accounts.

The Role:

• Responsible for delivering sales targets and contributing to regional On‑Trade objectives in collaboration with senior sales leadership
• Develop and manage account plans with key trade partners to drive profitability, rate of sale, and long‑term business growth
• Provide exceptional customer service and maintain strong commercial relationships across a diverse account portfolio
• Identify and implement insight‑led marketing and activation opportunities to support brand and portfolio growth
• Communicate brand strategy and vision clearly across internal and external stakeholders, ensuring effective execution at point of purchase
• Collaborate cross‐functionally to align on strategic goals and support agile, well‑informed commercial decisions

About You:

• 3+ years’ experience in sales or business development within the wine & spirits industry, ideally WSET certified
• Proven success in winning new business and building brands in the On Trade channel (bars, restaurants, hotels)
• Strong commercial acumen with a solid understanding of customer P&Ls and market dynamics
• In‑depth knowledge of premium wines and spirits, with a creative and solution‑focused approach
• Confident communicator with the ability to influence and build relationships at all levels
• Energetic, self‑motivated, and results‑driven with a proactive, can‑do attitude

Benefits:

• Up to £45,000 base salary
• Company car OR Car allowance
• Bonus
• Leading benefits and training

Please get in touch with Evie Coates or click Apply Now to be considered for this vacancy.

Call: (phone number removed)

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The Advocate Group is a leading recruitment partner, based in the UK, to the FMCG and consumer product sectors.

We are an equal opportunities employer and welcome applications from all suitably qualified persons regardless of their race, sex, disability, religion/belief, sexual orientation, or age. By applying for this role, you are agreeing to our Privacy Policy, which can be found on our website. Please note that The Advocate Group is acting as an employment agency in relation to this vacancy.