Business Development Manager

Winsearch; Salford; On-site; GBP 30,000 - 50,000; Full time

Benefits offered by this job

Car allowance

Performance bonus up to 20% of base

Job summary

INDWIN is seeking a Business Development Manager to build and grow the physical retail channel across independent retailers, health food stores, premium shops and regional groups. You will work with commercial and e-commerce teams to align brand, pricing, digital activity and customer insight.

The role focuses on opening new accounts, managing trials, securing first orders and driving repeat orders, while developing a structured B2B pipeline and feeding market feedback into strategy.

Qualifications

• Experience in premium food or health foods required.
• Proven track record of opening new accounts and growing independent trade.
• Hands-on, commercially disciplined approach.
• Ability to build a retail channel from the ground up.
• Strong relationship-building skills with retailers.
• Comfort with process, structure, and commercial logic.
• Ability to gather market insights and feed into strategy.
• Channel builder mindset rather than traditional field sales.

Responsibilities

• Build a targeted list of suitable retail accounts.
• Open new retail customers across independents, health stores, premium shops.
• Develop relationships with retailers and manage trials, sampling and follow-up.
• Secure first orders and drive repeat orders.
• Manage a clear B2B pipeline with reporting.
• Gather market feedback to inform product and pricing decisions.
• Identify products/formats that perform best in physical retail.
• Collaborate with commercial team on tools, materials, CRM, pricing and brand.
• Coordinate retail activity with e-commerce, Amazon and customer insight.
• Ensure retail activity aligns with the wider brand plan.

Skills

Retail sales

New accounts

Account development

CRM

Channel development

Tools

CRM software

Job description

Business Development Manager

Manchester based with national travel

Compensation & Benefits

• Up to £50,000 DOE
• Performance‑related bonus up to 20% of base salary
• Car allowance (£6,000 per annum)

The Company

A premium food and beverage manufacturer with strong growth across digital and e commerce channels. The business is now ready to build its physical retail presence and develop a structured retail channel from an early stage. The environment is fast paced, collaborative and commercially focused.

The Role

You will be responsible for building and growing the physical retail channel. The role focuses on opening new retail customers, developing independent trade and shaping the retail model from the ground up. You will work closely with the commercial and e commerce teams to ensure full alignment with brand, pricing, digital activity and customer insight.

Key responsibilities include:

• Building a targeted list of suitable retail accounts
• Approaching and opening new retail customers across independent retailers, health food stores, premium food shops, smaller chains and regional groups
• Developing relationships with retailers and managing trials, sampling and follow up Securing first orders and driving repeat orders
• Managing a clear B2B pipeline with structured reporting
• Gathering market feedback from retailers and customers to inform product, pricing and format decisions
• Identifying which products and formats perform best in physical retail
• Working with the commercial team on B2B tools, trade materials, CRM, pricing discipline and brand alignment
• Connecting retail activity with e commerce, Amazon and customer insight strategy
• Ensuring all retail activity supports the wider brand and commercial plan

The Person

• Experience in premium food, health food, speciality retail, challenger FMCG, independent grocery, farm shops, delis, regional retailers or wholesalers
• A proven track record of opening new accounts and developing independent trade
• A hand on and commercially disciplined approach
• The ability to build a retail channel from the ground up
• Strong relationship building skills with the ability to influence and educate retailers
• Comfort working with structure, process and commercial logic
• Confidence gathering market insight and feeding it back into the commercial strategy
• A channel builder mindset rather than a traditional field sales approach

Keywords

Business Development, New Business, Field Sales, Independent Retail, Premium Food, Health Food, Speciality Retail, Farm Shops, Delis, Regional Retailers, Route‑to‑Market, Channel Development, Account Development, Territory Sales, Area Sales, Retail Activation, Sampling, Trade Marketing, Challenger FMCG, Brand Development, Retail Partnerships, B2B Sales, Retail Account Opening, Retail Pipeline Management, Retail Expansion, Commercial Development, Retail Strategy

Additional Information

INDWIN

Our clients and their customers come from diverse backgrounds and so do we. We hire our people from various walks of life, each of whom make our company stronger with their talent, uniqueness, and expertise. This is what makes our company special; if you want to help us grow and take this ethos to our clients, then we cannot wait to collaborate with you!

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Many Thanks