Business Development Manager

Primary Water Solutions Ltd; Reading; On-site; GBP 42,000 - 55,000; Full time

Benefits offered by this job

Company Car

20 days annual leave

Employee Assistance Programme

Birthday bonus £250

Free on-site parking

Training & development

Job summary

Primary Water Solutions Ltd, part of the Celnor Group, seeks an experienced Business Development Manager in Reading to grow our water compliance client base. You will develop opportunities in water hygiene, Legionella and treatment, while nurturing existing relationships and converting opportunities into long-term commercial partnerships.

You will speak with facilities teams and senior decision-makers, manage a robust sales pipeline, and collaborate with internal teams to deliver tailored

Qualifications

• This is not an entry level sales role.
• Previous experience within the water industry is essential.
• Able to build and manage a sales pipeline from contact to contract.
• Strong communication, negotiation and relationship-building skills.

Responsibilities

• Identify and develop new opportunities across water hygiene, Legionella and compliance.
• Build relationships with facilities managers, estates teams and contractors.
• Generate and manage your own sales pipeline to contract award.
• Attend client meetings, site visits and networking events.
• Understand customer requirements and work with teams to propose solutions.
• Prepare proposals, quotations and commercial presentations.
• Develop existing accounts and identify upsell opportunities.
• Maintain accurate records of opportunities and pipeline progress.
• Coordinate handovers with internal operational and technical teams.
• Stay updated on market trends and competitor activity in water compliance.
• Represent Primary Water Solutions professionally and build long-term partnerships.

Skills

Sales experience

Water industry knowledge

Communication

Negotiation

Relationship building

Autonomous working

Driving licence

Job description

Description

Primary Water Solutions (PWS) is a specialist water hygiene and water treatment consultancy, supporting organisations across the UK with Legionella risk management, water monitoring, treatment, cleaning and disinfection, consultancy and training. Now part of Celnor Group’s Safety & Compliance division, PWS combines specialist technical expertise with the backing of a growing national group.

Part of the Celnor Group

Celnor Group is a UK-based environmental services group operating across the Testing, Inspection, Certification and Compliance (TICC) landscape. With a growing portfolio of specialist businesses, Celnor provides essential services that protect people, property and the environment. While each business retains its own identity, culture and technical specialism, all are supported by a central group function that invests in people, systems and long‑term sustainable growth.

Job details

Are you an experienced Business Development Manager with a strong background in the water hygiene, Legionella or water treatment industry? Primary Water Solutions is looking for a commercially driven Business Development Manager to help grow our customer base, develop existing relationships and identify new opportunities across the water compliance sector. This role would suit someone who already understands the water industry, can confidently speak with clients about their compliance requirements and has a proven ability to turn opportunities into long‑term commercial relationships.

What you’ll be doing

As Business Development Manager, you will take ownership of new business development while continuing to build strong relationships with existing and prospective customers.

• Identify and develop new business opportunities across the water hygiene, Legionella, water treatment and compliance market.
• Build relationships with facilities managers, estates teams, property professionals, contractors and other key decision‑makers.
• Generate and manage your own sales pipeline from initial contact through to contract award.
• Attend client meetings, site visits and networking opportunities.
• Understand customer requirements and work with operational teams to develop suitable solutions.
• Prepare proposals, quotations and commercial presentations.
• Develop existing accounts and identify opportunities for additional services.
• Maintain accurate records of opportunities, activity and pipeline progression.
• Work closely with internal operational and technical teams to ensure a smooth handover of new business.
• Keep up to date with market trends, competitor activity and opportunities within the water compliance sector.
• Represent Primary Water Solutions professionally and build long‑term client partnerships.

Who you are

This is not an entry level sales role. Previous experience within the water industry is essential.

• Has previous business development, account management or sales experience within the water industry.
• Has a strong understanding of water hygiene, Legionella compliance, water treatment or associated services.
• Understands the commercial environment surrounding services such as Legionella risk assessments, water hygiene monitoring, remedial works, sampling and related compliance services.
• Has a proven track record of generating new business and developing accounts.
• Is confident dealing with clients at different levels, from operational contacts through to senior decision‑makers.
• Can manage a sales pipeline independently and maintain momentum throughout the sales process.
• Is commercially aware and comfortable discussing pricing, proposals and contract opportunities.
• Has strong communication, negotiation and relationship‑building skills.
• Is proactive, organised and comfortable working autonomously.
• Holds a full UK driving licence and is happy to travel as required.

Join us

You’ll be joining a business where your contribution matters and where professionalism, integrity and teamwork are genuinely valued. As part of the wider Celnor Group, you’ll benefit from group‑wide investment, shared expertise and opportunities to develop your career as the organisation continues to grow.

Benefits

• Company Car.
• 20 days of annual leave including bank holidays, plus the option to buy additional.
• Employee Assistance Programme offering confidential support whenever you need.
• £250 work birthday bonus after two years of service.
• Free on‑site parking.
• Fully funded training and development, supporting you to progress into new roles.

Important information

Celnor Group and its businesses manage recruitment directly. We do not require agency support for this role and will only engage with recruitment partners from our preferred supplier list where necessary.

We may use technology, including AI‑enabled tools, to support parts of the recruitment process. AI is not used for candidate screening, scoring or hiring decisions. All hiring decisions are made by people, for people. Our recruitment systems are ISO 42001 accredited, reflecting our commitment to ethical, transparent and responsible use of technology.

Department: Field Team

Location: Reading