Business Development Manager

Sanctuary Group; Nantwich; On-site; GBP 48,000; Full time

Job summary

A leading care service provider is seeking a Business Development Manager to drive growth and manage self-funder occupancy across the Northwest and East Midlands region. This role involves building relationships with stakeholders, collaborating on marketing campaigns, and utilizing consultative sales techniques. Candidates should possess strong business acumen and flexible communication skills. Competitive salary plus benefits including 25-30 days of annual leave and ongoing career support.

Benefits

25 days’ annual leave (rising to 30)

Occupational sick pay

Pension matched up to 7%

Health and wellbeing support

Company-paid life insurance

Parental leave arrangements

Flexible working options

Qualifications

• Experience in driving occupancy and income growth.
• Full UK driving licence and willingness to travel.
• Sales and marketing knowledge.

Responsibilities

• Drive growth and sustain occupancy across our homes.
• Build relationships with stakeholders and local communities.
• Collaborate with managers for marketing campaigns.
• Monitor competitor activity and identify opportunities.
• Support enquiry management to maximise conversion.

Skills

Proven success in consultative sales

Strong business sense

Excellent communication skills

Flexible and adaptable

Ability to build relationships

Job description

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Department: Health and Social Care (Management)

Operation: Sanctuary Care

Closing Date:

Salary: £47,919.12 per annum

Requisition: 226761

Business Development Manager

Covering Northwest and East Midlands Region

35 hours a week(incl.evenings and weekends as and whenrequired)

£47,919.12 peryear |+ bonus scheme | + car allowance

Driving growth, shaping futures

Careisn’tjust what we do –it’swho we are. Andwe’dlove for you to be part of it.We’relooking for aBusiness Development Managerto join ourexceptional salesteam, supporting homes across the Northwest and East Midlands region.

As a not-for-profit organisation and proud Investors in People Gold accredited employer, every success we achieve is reinvested into our people and our homes. When you join Sanctuary Care, you become part of an award-winning team where residents and colleagues truly matter.We’reproud to hold the 2025 Nursing Times Award for Care of Older People, the Care Home Awards Best for Training and Development, and the title of Outstanding Larger Care Home Group.

Are you motivated and results-driven? Do you want to work in a role where you can make a real difference to people’s lives?

As a Business Development Manager,you’llplay a key role in the success and sustainability of our homes.You’llhelpmaintainand grow self-funder occupancy and income, while keeping up to date with local market trends. Reporting to the Lead Business Development Manager,you’llwork closely with Regional and Home Managers, as well as our central Marketing and Enquiry Team.You’llsupportmarketing campaigns, build enquirypipelinesand create strong relationships with stakeholders and the local community – helping us remain the provider of choice.

Your role

Drive occupancy and income growth across our homes

Build strong relationships with stakeholders and local communities

Collaborate with managers and central teams to deliver marketing campaigns

Monitor competitor activity andidentifyopportunities

Support enquiry management to maximise conversion

Proven success in consultative sales with a positive, proactive approach

Strong business sense with sales and marketing knowledge

Flexible and adaptable to meet changing needs

Excellent communication skills for training and stakeholder engagement

Full UK driving licence and willingness to travel

Your rewards

You deservemore than the basics.That’swhy, alongside 25 days’ annual leave (rising to 30, plus bank holidays) , occupational sick pay linked to length of service, and a pension matched up to 7% ,we’vecreated a package to help you thrive:

Health and wellbeingsupport – including AvivaDigicare+ with virtual GP appointments, plus an Employee Assistance Programme offering medical, financial, and legal advice, as well as short-term counselling

Company-paid life insurance

Parental leavearrangements and paid volunteering days

Company-funded training andongoingcareer developmentopportunities

Flexible working options

Exclusiveretaildiscounts , Cycle to Work, and brand-new salary sacrifice electric car schemes

Some rewards are subject toa qualifying period or other criteria – visit our website for more information.

94% of our colleagues told us they would recommend Sanctuary Care to family and friends asa great placeto work. This speaks to more thanjustour testament tocreating asupportive culture where everyone can thrive;it’sour promise to support you with the tools, training, and encouragement to reach your full potential, while celebrating your individuality and the difference you make every day.

Ready tostart an inspiring career journey with us? Apply todayand join us in leading the way in care.

Curious about whatit’slike to work with us? Discover our values, culture, and real stories from our teams atwww.sanctuary-care.co.uk/jobs or follow us on socials.

Before you apply

We’recurrently only accepting applications fromthosewiththe right to work in the UK.

Ifyou’reapplying internally, please use your internal careers account tosubmityour application.

We may receive a high volume of applications and reserve the right to close this advert early – sodon’tmiss out, apply as soon as you can.

Inclusion is one of our core values. Our goal is to be a diverse, inclusive organisation where our people thrive and meet our customers’ needs with fairness and empathy. We know having a range of ideas and opinions makes a difference. We encourage and welcome applications from people from diverse backgrounds to support this mission. We will make adjustments throughout your application process, in line with Sanctuary’s commitment to our Disability Confident employer status.

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