Business Development Manager

PA Media Group; City Of London; On-site; GBP 35,000 - 50,000; Full time

Job summary

A leading media group in the UK is seeking a Business Development Manager to drive growth across their PR & Marketing Services division. In this role, you will identify and nurture new business opportunities, build relationships with clients, and manage the sales pipeline to track progress. The ideal candidate has significant experience in business development and is comfortable working in a fast-paced, collaborative environment. Competitive salary plus commission and excellent benefits offered.

Benefits

Competitive salary plus commission

Five weeks’ holiday plus public holidays

Access to on-site gym

Life assurance (4x salary)

Company pension scheme

Enhanced family leave

Dedicated Wellbeing and Volunteering Days

Qualifications

• Proven experience in business development, sales, or lead generation in marketing, media, or agency environments.
• Confident self-starter thriving on building relationships.
• Understanding of social media, content marketing, and communication landscape.

Responsibilities

• Identify and research potential clients aligned to target markets.
• Develop structured outreach pipeline using multiple channels.
• Manage sales pipeline, tracking opportunities through each stage.

Skills

Business development experience

Relationship building

Presentation skills

Negotiation skills

CRM tools proficiency

Tools

HubSpot

Salesforce

Job description

Job Advert

About us. PA Media Group is the UK's national news agency and a leading provider of trusted news, information, and content for over 150 years.

Our PR & Marketing Services division brings together media intelligence platform Mediapoint, social media agency Hydrogen, content marketing agency Sticky, and visual content specialists PA Media Assignments. Together, we help our clients stay ahead of the news and connect meaningfully with their audiences.

We are committed to creating an inclusive environment where your unique skills, experiences, and perspectives are valued. Flexible working is supported, and if you require any adjustments during the recruitment process, please let us know, we are here to support you every step of the way.

About the role

We're looking for a proactive and ambitious Business Development Manager to help drive growth across our PR & Marketing Services division.

You'll play a key role in identifying, nurturing, and converting new business opportunities across our brands - Mediapoint, Hydrogen, Sticky, and PA Media Assignments. Working as part of a central commercial team, you'll help connect our portfolio under a unified, ambitious growth strategy, opening doors to new clients and unlocking opportunities for integrated solutions.

This is a hands‑on role where you'll combine creative thinking with commercial focus, from prospecting and relationship building to pitching and closing deals.

If you're driven by results, passionate about communications and marketing, and thrive in a fast‑paced, collaborative environment, this is an exciting opportunity to make an impact.

What you'll be doing

Generating new opportunities

• Identify and research potential clients aligned to target markets and growth sectors.
• Develop a structured outreach pipeline using LinkedIn, email, and networking channels.
• Take ownership of the lead generation process from initial contact through to conversion.
• Build data‑driven systems to track and refine lead generation efforts for efficiency and impact.

Building relationships and closing deals

• Develop and execute outbound campaigns and attend industry events to connect with new prospects.
• Build trusted relationships with senior decision‑makers and key stakeholders.
• Work collaboratively across brands to design compelling, multi‑channel proposals that meet client needs.
• Lead and support the pitch process, from first conversation to final close.

Managing pipeline and performance

• Own and manage your sales pipeline, ensuring opportunities are tracked and progressed through each stage.
• Maintain a clear and accurate CRM system to monitor engagement and conversion rates.
• Work with the Head of Growth to forecast new business and set KPIs.
• Analyse performance data to identify opportunities for improvement and growth.

You should apply if...

• You have proven experience in business development, sales, or lead generation in a marketing, media, or agency environment.
• You're a confident self‑starter who thrives on building relationships and generating opportunities.
• You understand the world of social media, content marketing, and the wider communications landscape.
• You're commercially minded, with strong presentation and negotiation skills.
• You have experience working across multiple teams or brands to create joined‑up commercial strategies.
• You are data‑driven, comfortable using CRM tools such as HubSpot or Salesforce to manage and report on performance.

It would also be great if...

• Enjoy developing creative, insight‑led proposals for clients.
• Have a network of contacts within the marketing or media industries.

What's in it for you

We believe success should be recognised and rewarded. When you join us, you'll benefit from:

• A competitive salary plus commission.
• Five weeks’ holiday plus public holidays, with the option to buy extra leave.
• Access to an on‑site gym.
• Life assurance (4x salary) and a company pension scheme.
• Enhanced family leave for maternity, paternity, and adoption.
• Dedicated Wellbeing and Volunteering Days each year.