Business Development Manager

BARCO; Bracknell; On-site; GBP 50,000 - 80,000; Full time

Job summary

BARCO is seeking a Business Development Manager to drive growth in Digital Pathology laboratories across the UK and Ireland. The role involves building relationships, conducting product demonstrations, and managing sales while collaborating with international accounts. Ideal candidates will have strong software selling experience and a background in healthcare technology.

Qualifications

• Experience in the healthcare technology or laboratory sector.
• Proficient in CRM platforms.
• Ability to understand and communicate complex software solutions.

Responsibilities

• Build and maintain relationships with healthcare professionals.
• Conduct product demonstrations and presentations to stakeholders.
• Manage the sales pipeline and customer accounts effectively.

Skills

Software selling

Demonstration skills

Relationship building

Negotiation skills

Strategic planning

Job description

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Business Development Manager

Date: Aug 19, 2025

Company: Barco

Position Overview:

• This role is specifically targeted at Digital Pathology laboratories, in Public and Private sectors, across the UK and Ireland
• Besides the business in the UK, the position will also have responsibility over a number of international accounts in the laboratory field, that operate across Europe. As examples: UniLabs, Cerba, Sonic, Eurolabs, ...
• This position typically entails regular travel throughout Europe.A number of software products are part of the portfolio, which requires software selling savviness.
• Prospect to build a healthy funnel and close deals with a high degree of autonomy
• Proficient demonstration skills inclusive of technology, clinical, and workflow advantages – presentation of demo equipment, perform software demonstrations, as well as powerpoint presentations to hospital and pathology laboratory C-suites, specialized personnel, and Pathology physicians is a must.
• Complete assigned tasks and continuously track activity and opportunities in a customer relationship management (CRM) platform from discovery of lead to close of opportunity
• Initiate and drive net-new customer accounts/business growth through lead follow-up and relationship selling
• Inspire positive customer experiences, outcomes, product adoption, and high service responsiveness across the teams
• Engage and establish relationships within the medical imaging community – leading to leads and opportunities in end users
• Strategically manage time, travel, expenses, and company resources

Key Responsibilities:

• Ensure positive awareness and exposure to enhance brand recognition in the region for Barco Diagnostic Imaging
• Present to end-user accounts across hospital systems, imaging centers, digital pathology labs, and other medical imaging-related facilities
• Understanding of the dynamics in software selling (SAAS, license based selling, TCV calculations, integration requirements, etc...)
• Effectively communicate the company’s value proposition with physicians, high-level key decision-makers, and others in various functions within the healthcare environment
• Perform product demonstrations detailing product features, benefits, and attributes to highlight product differentiation based on clinical, operational, and financial factors
• Cultivate new customer relationships and maintain a strong focus on customer success through the effective use of sales and pre-sales technical resources
• Productive prospecting, evaluating opportunities, presenting solutions, strong negotiation skills, cold calling, product selection, and supporting the customer's purchase
• Attend and engage in events within the region when assigned by leadership
• Build the funnel while networking within the community
• Build regional strategy, alignment, and execution across value-added partners
• High sense of urgency with the follow-up on leads and new opportunities
• Regional account action plan collaboration, cadence, and execution
• Report market intelligence and competitive analysis on an ongoing basis

D&I Statement

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