Business Development Lead F&B - London

Legends Global; Greater London; On-site; GBP 100,000 - 125,000; Full time

Job summary

A leading sports and hospitality firm in Greater London seeks a New Business Lead for their expanding Food & Beverage division. The role involves executing new business strategies, cultivating relationships with key stakeholders, and leading proposals. Candidates should have formal qualifications in Hospitality or Business, along with significant experience in business development within relevant sectors. Strong communication and interpersonal skills are essential, along with a proactive approach to securing new partnerships. Benefits include discounted event tickets and 25 days annual leave.

Benefits

Discounted tickets for events

25 days annual leave

Life Assurance policy

Pension contribution

Healthshield support

Employee Assistance Programme

Health eye care vouchers

Cycle to Work scheme

Employee Referral Scheme

Qualifications

• Experience in business development within sports or event catering sectors.
• Proven success in developing new business opportunities.
• Understanding of food & beverage delivery dynamics in large venues.

Responsibilities

• Lead identification and qualification of new business opportunities.
• Develop and execute a business plan for Food & Beverage.
• Cultivate relationships with decision-makers in relevant fields.
• Coordinate proposals and presentations with cross-functional teams.
• Maintain understanding of market trends in sports and hospitality.

Skills

Business development

Client engagement

Interpersonal skills

Hospitality knowledge

Communication

Relationship building

Education

Formal qualifications in Hospitality, Business and/or Marketing

Job description

About Legends Global

Legends Global is redefining excellence in sport, entertainment and live events. With unrivalled expertise and international reach, we provide end‑to‑end solutions – from venue development and event programming to revenue strategy and hospitality. We take a 360‑degree, data‑driven approach across Partnerships, Hospitality, Merchandise and Attractions, working with leading clients to deliver outstanding experiences that resonate worldwide. Our organisation is committed to fostering an inclusive and forward‑thinking environment where diversity drives innovation and collaboration. Guided by our values of Align, Scale, Connect, Team and Win, we create a culture where everyone has the opportunity to thrive.

About the Role

The New Business Lead, Food & Beverage (UK & Europe) will play a pivotal role in shaping and executing the new business strategy for Legends' rapidly expanding Food & Beverage division across the region. Reporting to the Business Development leadership team, the successful candidate will collaborate closely with all business divisions including close engagement across Food & Beverage, Hospitality, and Marketing to identify, target, and secure new partnership and operating opportunities. This role will be instrumental in driving growth by positioning Legends' white‑label, data‑driven F&B model to clubs, venues, federations, and property owners. This is a senior commercial role requiring a strong understanding of the stadium, arena and major event hospitality landscape, coupled with the ability to build relationships at C‑suite level and translate insights into winning proposals.

What we can offer

Hosting events is what we do best, and we want our People to experience that too.

• Discounted tickets for your favourite events.
• 25 days annual leave.
• Life Assurance policy.
• A healthy contribution of % Pension.
• Healthshield support for unexpected costs.
• Employee Assistance Programme (EAP) for mental health support.
• AXA Health eye care vouchers and contribution towards glasses.
• Cycle to Work scheme.
• Employee Referral Scheme.

Key Responsibilities

• Lead identification, qualification and prioritisation of opportunities – including RFPs, direct approaches and partnership models – ensuring a balanced and achievable pipeline.
• Develop and execute the new business plan for Food & Beverage across the UK and Europe, aligned with Legends' broader strategic objectives.
• Cultivate relationships with key decision‑makers across clubs, venues, federations and investors to position Legends as the preferred F&B partner.
• Lead and coordinate the preparation of proposals, presentations and tender submissions, working collaboratively with the F&B operations, design, finance and marketing teams.
• Maintain a detailed understanding of market trends, competitor movements and emerging technologies within the sports and hospitality sectors to inform strategy.
• Work with the business to ensure consistent brand positioning, case‑study development and communications to support the sales pipeline.
• Partner with internal finance and analytics teams to develop commercial models and projections that support business cases and client proposals.
• Represent Legends at industry events, conferences and networking forums, acting as a brand ambassador for the organisation's F&B capabilities and culture.

We are looking for someone with

• Formal qualifications in Hospitality, Business and/or Marketing – strongly preferred.
• Experience in business development, client engagement, hospitality or food & beverage – ideally within sports, entertainment, venue management or event catering sectors.
• Proven success in developing and winning new business opportunities, particularly in complex, competitive environments.
• Understanding of the operational and commercial dynamics of large‑scale food & beverage delivery in stadia, arenas or major event environments.
• Proven ability to manage early‑stage business development activity, from initial enquiry to structured opportunity analysis.
• Strong communication, interpersonal and relationship‑building skills, with confidence in engaging senior stakeholders and clients.
• Experience working in a fast‑paced, international and client‑facing environment.
• High proficiency in English is required; a second language is looked upon favourably.
• Familiarity with business environments and a willingness to travel across the UK and continental Europe is preferred.

Recruitment Process Outlined

• 1st Stage: Call with the Head of Talent Acquisition.
• 2nd Stage: Interview with the SVP of Business Development.

Inclusive Workplace

At Legends Global, we are committed to leading the entertainment industry towards a greener, faster and more innovative digital future. We aim to be an inclusive organisation, trusted and admired by our colleagues, customers and suppliers. We are dedicated to active inclusion, diversity and equal opportunities. We welcome discussions about flexible working arrangements and provide reasonable adjustments at any stage of the recruitment process. If you need reasonable adjustments, please let us know in your application. The advert may close before the stated closing date; we review applications on a rolling basis.