Business Development Executive

Avidity Careers; Sheffield; On-site; GBP 25,000 - 34,000; Full time

Benefits offered by this job

Company car + fuel card

Flexible working policies

Job summary

Zing, part of Avidity Group Ltd, is seeking a Business Development Executive to drive growth across the Sheffield territory. Working field-based, you will identify opportunities, build a robust pipeline and secure meetings with hospitality and foodservice decision makers to grow revenue.

With strong communication, planning and a proactive mindset, you will nurture relationships, convert prospects to customers and collaborate with branch teams to support regional priorities.

Qualifications

• Experience working in hospitality, foodservice, wholesale or FMCG.
• Strong communications skills.
• Excellent time management and territory planning ability.
• Be self-motivated and results-driven.
• A full UK Driving License (no more than 6 points and no previous bans).

Responsibilities

• Build and manage a strong territory pipeline by proactively identifying and opening new opportunities.
• Secure meetings with key decision makers across hospitality and foodservice outlets.
• Convert prospects into active customers and support a smooth handover.
• Prioritise outlet clusters using insight, plan visits and follow-ups with discipline, and share useful local market intelligence.
• Work closely with our client’s branch teams to create warm referrals, build local pull and support regional growth priorities.
• Understanding of the challenges and opportunities faced by hospitality and catering operators.

Skills

Hospitality experience

Communications

Territory planning

Self-motivated

UK Driving Licence

Job description

Overview

Job Title: Business Development Executive

Location / Region: Sheffield and surrounding areas

Industry: FMCG / Foodservice

Contract Type: Fixed Term, Full Time - 13th October 2026 until 8th February 2027 with a great chance to lead to a permanent opportunity.

Working Pattern: Monday-Friday (No Weekend Working)

Salary / Rate: Upto £34,000 per annum (pro rated) + 10% KPI bonus & £600 retention bonus

Other Benefits: Company Car + Fuel Card

Would you like to work with a high profile client, helping hospitality and foodservice businesses grow their profits by identifying sales opportunities, building strong customer relationships and offering the right service and solutions for their business?

Zing has a fantastic opportunity to join our Client Team within foodservice as a Business Development Executive.

The Role at a Glance

As a Business Development Executive, you will be the field-based growth engine for your assigned territory. Your role will be to create new opportunities, build a qualified pipeline, win target outlets and work collaboratively with our client to ensure retention of the customer. We will work together to identify sales opportunities and build strong customer relationships and support across foodservice businesses. Success in this role will be measured through pipeline value, outlet conversion and revenue growth.

About Us

Zing is part of Avidity Group Ltd, the parent company of a group of sales and marketing agencies - Zing, McCurrach, Standout, Wave & Thumbprint.

We put a little zing into sales. We build communities of tactical teams who support leading brands with new product launches, building distribution and availability, increasing sales in targeted locations and giving consumers the best possible shopping experience.

Be yourself and grow, have your voice heard, and develop your career with flexible working policies and an abundance of opportunity with a sustainable, forward-thinking agency.

What You’ll Be Doing

As a Business Development Executive, you’ll manage your own territory, working closely with the Regional Manager and a friendly, supportive field team.

Your key responsibilities include:

• Build and manage a strong territory pipeline by proactively identifying and opening new opportunities.
• Secure meetings with key decision makers across hospitality and foodservice outlets.
• Convert prospects into active customers and support a smooth handover.
• Prioritise outlet clusters using insight, plan visits and follow-ups with discipline, and share useful local market intelligence.
• Work closely with our client’s branch teams to create warm referrals, build local pull and support regional growth priorities.
• Understanding of the challenges and opportunities faced by hospitality and catering operators.

What We’re Looking For

We are ideally looking for a candidate who has the following skills and experience, but if you’re excited about this role but your experience doesn’t align perfectly, we still encourage you to apply - you might be just the right person for our team.

You’ll need:

• Experience working in hospitality, foodservice, wholesale or FMCG
• Strong communications skills
• Excellent time management and territory planning ability
• Be self-motivated and results-driven
• A full UK Driving License (no more than 6 points and no previous bans)

Nice to Have

• Strong knowledge of meat, wine and cleaning product categories
• Direct selling skills

What You’ll Get In Return – Benefits And Perks

At Zing, we recognise that people are the key to our success. That’s why our benefits package is designed to offer continuous support, learning and development opportunities delivered by our in-house L&D team, support your wellbeing and work-life balance.

Our competitive benefits package includes:

• Competitive salary and remuneration: annual pay reviews, performance bonuses
• Transport: Company vehicle and fuel card
• Flexible working policies: SMART working options for all staff members and no weekend working
• Flexible annual leave entitlement: 23 days paid holiday + bank holidays (increasing with length of service) and the option to purchase 5 additional annual leave days
• Family friendly policies: enhanced sick pay, maternity/paternity leave, carers leave and parental leave
• Health and Wellbeing: Employee assistance programme, including 6 face-to-face counselling sessions, wellness taskforce, community of mental health first aiders and wellness workshops
• Learning and development: PDR objectives, mentorship, career development plans, access to internal vacancies across all our Group Agencies
• Additional perks: discounted private healthcare, retail discounts, and life assurance

Our Commitment to Diversity, Equity and Inclusion

Feel empowered to be your best and authentic self in a safe and supportive working environment. Our colleagues come from a variety of backgrounds, education, experience levels, age groups, religions and ethnicities. We’re committed to inclusive and blind recruitment practices, providing forward thinking policies e.g. transgender and Ramadan polices, and celebrating diversity through engagement sessions for key events e.g. Pride, International Women’s Day and Black History Month.

Discover What It’s Like To Work With Us

A place where you can be yourself and grow. Our aim is simple - to create a workplace that allows you to be your authentic self, in an environment that supports your wellbeing and development. Build a career that works alongside your lifestyle, allowing you to achieve a healthy work-life balance.

Learn more about our culture and what it’s like to be a member of our team: Join an award-winning sales and marketing team .

Read more about our commitment to our colleagues here.