Business Development Executive

Seashell Beauty LTD; Greater London; On-site; GBP 41,000 - 43,000; Full time

Job summary

A growing beauty brand is seeking a Business Development Executive to drive its commercial growth and market expansion. Key responsibilities include identifying new business opportunities, building relationships with beauty professionals, and supporting revenue growth through strategic partnerships. The ideal candidate will have proven experience in business development and excellent communication skills. This role offers competitive pay, career progression opportunities, and a supportive working environment.

Benefits

28 days’ paid annual leave

Performance-based incentives

Career progression opportunities

Collaborative working environment

Qualifications

• Proven experience in business development, sales, or commercial growth roles.
• Strong communication and negotiation skills.
• Analytical skills with the ability to interpret sales data and market trends.

Responsibilities

• Identify and pursue new business opportunities to expand sales.
• Support new revenue streams including salon resale programmes.
• Build and manage relationships with nail salons and beauty professionals.

Skills

Communication skills

Negotiation skills

Relationship management

Analytical skills

Organisational skills

Job description

Position Details

Job Title: Business Development Executive
SOC Code: 3554
Employment Type: Full-time, Permanent
Working Hours: 37.5 hours per week
Salary: £41,700 – £43,000 per annum
Office Location: London

Position Overview

The Business Development Executive will play a central role in driving Seashell Beauty Ltd’s commercial growth, market expansion, and strategic partnerships. The role focuses on identifying new business opportunities, developing sales channels, and expanding both B2C and B2B revenue streams, with particular emphasis on nail boxes, press‑on nails, and salon resale programmes. The Business Development Executive will be responsible for building relationships with nail salons, beauty professionals, and commercial partners, supporting the launch of new sales platforms, and contributing to revenue growth through structured business development initiatives.

Key Responsibilities

• Identify, develop, and pursue new business opportunities to expand sales of nail boxes, press‑on nails, and related beauty products across the UK market.
• Support the development of new revenue streams, including salon resale programmes, B2B partnerships, and social commerce channels.
• Assist in setting commercial objectives, sales targets, and growth strategies in line with company expansion plans.
• Track sales performance and prepare reports to support forecasting and strategic decision‑making.
• Build and manage relationships with nail salons, beauty professionals, and industry partners.
• Promote Seashell’s press‑on nail sets and curated nail boxes as retail products for salon resale.
• Prepare commercial proposals, partnership materials, and pricing structures for salon collaborations.
• Support pilot programmes, ambassador initiatives, and affiliate partnerships with salons and beauty influencers.
• Support the expansion of sales activity across digital and social commerce platforms, including Facebook, TikTok, Pinterest, and future TikTok Shop operations.
• Collaborate with internal teams to ensure product positioning and promotional strategies support revenue growth objectives.
• Monitor platform performance and customer engagement to identify opportunities for increased conversion and sales.
• Conduct market and competitor research relating to press‑on nails, nail boxes, salon retail models, and beauty e‑commerce trends.
• Identify emerging market opportunities, customer needs, and partnership prospects.
• Provide commercial insights and recommendations to support product development, pricing, and market entry strategies.
• Support the management of B2B and key customer relationships to ensure ongoing engagement and repeat business.
• Assist in the implementation of customer retention initiatives, loyalty schemes, and follow‑up strategies.
• Maintain accurate client and partner records in compliance with GDPR requirements.
• Work closely with marketing, operations, and fulfilment teams to support product launches and sales initiatives.
• Coordinate sales materials, presentations, and commercial documentation.
• Ensure consistent brand representation and professional communication across all business development activities.

Skills, Qualifications & Experience

• Proven experience in business development, sales, or commercial growth roles.
• Strong communication, negotiation, and relationship management skills.
• Ability to identify opportunities, develop partnerships, and support revenue growth.
• Analytical skills with the ability to interpret sales data and market trends.
• Experience within the beauty, cosmetics, fashion, or retail sectors is highly desirable.
• Strong organisational skills, time management, and ability to manage multiple initiatives simultaneously.
• Professional, proactive, and commercially focused approach to work.
• Ability to work independently while collaborating effectively with internal teams.

Salary & Benefits

• Competitive salary of £41,700 – £43,000 per annum.
• 28 days’ paid annual leave inclusive of bank holidays.
• Performance‑based incentives linked to business growth.
• Opportunities for career progression within a growing and ambitious beauty brand.
• Supportive and collaborative working environment.

Experience: Required
Employment: Full‑time
Salary: £41,700 – £43,000 yearly
Starting time: Immediate start!

About Seashell Beauty LTD:
Seashell Beauty Ltd, trading as Seashell Nails & Beauty Supply, is a UK‑based retailer and distributor specialising in premium press‑on nails, nail boxes, nail designs, and a curated range of gel and traditional polishes.