Business Development Coordinator

Working Solutions Recruitment; England; On-site; GBP 26,000 - 29,000; Full time

Job summary

A recruitment agency in the United Kingdom is looking for a Lead Generation and Marketing Specialist to drive brand awareness and manage marketing activities. The ideal candidate will build relationships in the community, track marketing performance, and effectively communicate insights. This role offers a salary of £26 - £29K and is permanent based in Rugby.

Qualifications

• Experience in building relationships with stakeholders and clients.
• Proficient in managing social media content.
• Strong analytical skills to track and report ROI.

Responsibilities

• Research and connect with local stakeholders.
• Deliver and manage local marketing campaigns.
• Track and report on leads and ROI.
• Manage and update social media profiles.

Skills

Relationship Building

Digital Marketing

Content Creation

Analytical Skills

Tools

CRM (Tradify)

Social Media Platforms

Google My Business

Job description

Overview

To generate consistent inbound leads and build brand awareness through targeted digital and local marketing activity. This role ensures the client are front-of-mind for prospective clients by managing online presence, producing engaging content, and tracking return on investment (ROI) across all pre-sales channels.

Location: Rugby

Salary: £26 - £29K

Role type: Permanent

Key Responsibilities

• Relationship Building
  • Research and connect with local landowners, estate managers, landlords, estate agents, letting agents, facilities managers
  • Conduct soft outreach and introductions via LinkedIn, email, or phone
• Local Marketing & Outreach
  • Deliver and manage leaflet drop campaigns
  • Promote seasonal offers or service packages locally
  • Build visibility in local communities and businesses
• Sales Reporting & ROI
  • Track leads, appointments, quote values, and conversion rates
  • Report on the ROI per platform or campaign
  • Present insights monthly to the Business Manager
• Administration & Support
  • Support quote preparation process and keep records updated
  • Log incoming leads in the CRM (Tradify)
  • Monitor marketing spend within agreed budgets
• Marketing & Content Management
  • Daily posting on social media:
    • Facebook & Instagram: showcase before/after of handyman and small-scale works
    • LinkedIn: highlight larger projects and commercial case studies
  • Manage and update Google My Business profile
  • Encourage and manage Trustpilot reviews
  • Design and deliver email marketing campaigns
  • Create engaging visual and written content tailored to platform and audience

KPIs & Targets

• 1 post per day across designated platforms
• 2+ appointment from marketing-qualified leads per week
• Outreach actions per week (emails 25, direct messaging x25, calls x25)
• 5+ Trustpilot/Google reviews generated per month
• Monthly ROI report across all lead gen activity

Communication & Collaboration

• Liaise regularly with (Business Manager) to:
  • Align marketing with scheduling capacity
  • Share insights on which leads convert
  • Adjust campaigns based on business needs

This role is essential to driving awareness, activity and new opportunities into the business. Success in this position will be measured not just by volume of posts or calls, but by the quality of leads and contribution to business growth.

Ready to make your next move? Apply now and bring your lead generation and marketing expertise to a growing team.

Please click APPLY NOW , or call the WSR Team at (phone number removed) for more info.

We appreciate the time and effort invested in your application. While we strive to respond to all applicants promptly, we kindly ask for your understanding in case of delays. If you do not hear from us within 10 days of submitting your application, please assume that, unfortunately, you have not been successful this time.

We will however keep your CV on file and review your suitability against any other vacancies we may have available.