Burberry CRM Data Analyst (Maternity Cover)

Burberry; Greater London; On-site; GBP 50,000 - 70,000; Full time

Job summary

A luxury fashion brand in Greater London is seeking a CRM Data Analyst to enhance customer engagement and optimize CRM strategies. This role involves leveraging data for actionable insights, managing customer data models in Databricks, and collaborating with cross-functional teams. The ideal candidate should possess over 5 years of experience in CRM Analytics and a strong background in data transformation tools like SQL and Python. A passion for the luxury sector is essential.

Qualifications

• 5+ years of experience in CRM Analytics, preferably in fashion, retail, or luxury.
• Strong proficiency in Databricks for data transformation and analysis.
• Excellent communication skills for stakeholder management.

Responsibilities

• Build and optimize customer data models in Databricks.
• Identify customer insights for personalization and strategic decisions.
• Design interactive dashboards ensuring data usability for stakeholders.

Skills

Databricks

SQL

Python

Data Analytics

CRM principles

Tableau

Looker

Customer experience

Tools

Salesforce

Braze

PowerBI

Job description

INTRODUCTION

At Burberry, we believe creativity opens spaces. Our purpose is to unlock the power of imagination to push boundaries and open new possibilities for our people, our customers and our communities. This is the core belief that has guided Burberry since it was founded in 1856 and is central to how we operate as a company today.

We aim to provide an environment for creative minds from different backgrounds to thrive, bringing a wide range of skills and experiences to everything we do. As a purposeful, values-driven brand, we are committed to being a force for good in the world as well, creating the next generation of sustainable luxury for customers, driving industry change and championing our communities.

JOB PURPOSE

We are seeking a highly analytical and technically skilledCRM Data Analystto join our growing Global Customer team. In this role, you will leverage data to drive meaningful customer engagement, optimize CRM strategies, and support the brand's ambition to deliver exceptional client experiences.

You will work closely with CRM, Data Science, and Digital teams to translate data into actionable insights, using advanced analytics tools and coding in Databricks to structure and analyse large datasets. The ideal candidate has a balance of technical expertise and business acumen, with a passion for the luxury and fashion industry.

RESPONSIBILITIES

• Build, maintain, and optimize customer data models and segmentation frameworks inDatabricks
• Identify customer insights and trends that inform personalization, targeting, and strategic decision-making.
• Design and maintain interactive dashboards (preferably using Tableau and/or Looker and/or PowerBI), ensuring data accuracy and usability for key stakeholders
• Ensure data governance and consistency across global CRM and analytics platforms
• Collaborate with cross-functional teams to support omnichannel initiatives and clienteling tools, particularly with Data Science,

PERSONAL PROFILE

• 5+ years of experience in CRM Analytics, Data Analytics, or related roles, ideally within thefashion, retail, or luxurysector
• Strong proficiency inDatabricks(SQL, Python, or PySpark) for data transformation and analysis
• Solid understanding ofCRM principles, customer segmentation, and campaign measurement.
• Experience working with customer databases, CDPs, and marketing automation systems (e.g., Salesforce, Braze)
• Proven experience creating and maintaining reports and dashboards inTableauandLooker
• Strong analytical mindset and attention to detail, with the ability to interpret complex data into clear business insights
• Excellent communication skills and stakeholder management, with the ability to present findings to non-technical audiences
• A passion forfashion, luxury, and customer experience

MEASURES OF SUCCESS

• Full insight into the operations of the BPC regional teams, benchmarked with retail, resulting in increased productivity and profitability.
• Regular, effective, timely reporting and analysis.
• Timely delivery of all assigned projects

ABOUT BURBERRY

Burberry is an Equal Opportunities Employer and as such, treats all applications equally and recruits purely on the basis of skills and experience.