Broadcast Director

Goodstuff Communications; Greater London; On-site; GBP 90,000 - 150,000; Full time

Job summary

The Goodstuff Communications group seeks a Broadcast Director to lead channel planning and investment with strong leadership, delivering standout work and inspiring a happy, high‑performing team.

You will drive responses to briefs, apply evidence-led recommendations, and maintain solid media owner relationships across campaigns, ensuring high-quality outputs and client satisfaction.

Qualifications

• Thorough knowledge of Broadcast and media best practice.
• Extensive experience in TV buying and reporting tools.
• Proven experience in implementation planning.
• Passion for Broadcast & Media effectiveness.
• Ability to build relationships with Media Owners, Clients and Goodstuffers.
• Confident, committed and professional.
• Strong communication and presentation skills.

Responsibilities

• Lead on a range of Broadcast briefs translating strategies into plans for clients.
• Engage with industry developments and media owners to identify opportunities.
• Oversee delivery of PCA insights.
• Lead channel discussions in internal and media owner meetings.
• Ensure high quality and timely delivery by direct reports.
• Foster cross-department collaboration and effective team management.

Skills

Broadcast knowledge

Leadership

Media planning

TV buying

Presentations

Client relationships

Tools

Reporting tools

Job description

In detail

The Goodstuff Broadcast Director blends excellence in channel specific planning and investment with strong leadership skills, delivering great work, a happy team and delighted clients.

They are responsible for leading responses to investment briefs, utilising their team & resources to deliver inventive and effective solutions. They have a thorough knowledge of investment best practice and provide strong, evidence-led recommendations to the planning team and our clients. They are expected to maintain good media owner relationships and inspire interest and engagement with the agency’s clients and campaigns.

• Lead on a range of Broadcast briefs, translating media strategies into ideas and plans that lead to the very best results for clients
• Engage with industry developments and relevant media owners, identifying new opportunities for clients
• Oversee delivery of insightful PCAs
• Confidently lead channel discussions in internal and media owner meetings
• Confidentially interrogate and challenge briefs
• Demonstrate a deep understanding of the role Broadcast plays in our clients’ business and in answering the brief
• Demonstrate multi-channel awareness and Broadcast expertise in client meetings
• Write and deliver integrated and compelling presentations
• Direct day to day agenda, controlling workflow and deliverables
• Create clarity around team roles and responsibilities, skilfully delegating to ensuring the team are performing the right tasks
• Responsible for the overall quality and delivery of work of direct reports
• Create strong relationships with direct reports, providing regular feedback, productive appraisals and 1:1s
• Encourage a culture of integration across departments
• Understand and support the commercial requirements of the business
• Oversee frictionless financial by instilling best practice across the team
• Get bookings on the system promptly and accurately
• Support direct reports in efficient management of invoicing processes and quick issue resolution

The requirements

• Thorough knowledge of the fundamentals of Broadcast and media best practice
• Extensive experience in TV buying and reporting tools
• Proven experience in implementation planning
• A passion for Broadcast & Media effectiveness and the creation of ideas
• Ability to build impactful relationships with Media Owners, Clients directly & Goodstuffers
• Confident, committed and professional
• A can-do attitude and positive approach, even in challenging situations
• Strong communication and presentation skills (written and oral)
• Good team player who is also a self-starter
• Creative, analytical and numerical ability
• Organised and excellent attention to detail
• Effective time management skills and ability to manage multiple workstreams
• Ability to think around problems and get to inventive solutions

Made of different stuff

Goodstuffers are a group of individuals made of different stuff. Collectively we shine in support of our mission: to be the World’s most inventive media agency. Our invention is born out of divergent thinking in an inclusive environment which comes together to create something truly original and good. Truly Goodstuff.

To support this, we have an Equal Opportunities Policy; except we call ours the Do the Right Thing Policy. It’s simple. We believe in fairness. That means, first and foremost, we recruit on merit and ability. We treat each other, fairly, with dignity and respect – we give a shit. We create an inclusive environment in which everyone belongs. When we recruit, promote, train, or reward we do that on the basis of aptitude and ability. We help and encourage everyone at Goodstuff to realise their full potential.

Any form of discrimination or harassment, less favourable treatment, or victimisation based on age, disability, gender reassignment, marriage and civil partnership status, pregnancy and maternity, race, religion or belief, sex, or sexual orientation will not be tolerated.