Braze Comms Campaign Ops Specialist

Pcr Digital; City Of London; Hybrid; GBP 60,000 - 80,000; Full time

Job summary

A leading UK consumer digital business is seeking a Campaign Operations Specialist to join their digital marketing team. You will manage multi-channel CRM campaigns using Braze, optimising and analysing for performance. This hybrid role requires 2-4 years of experience in CRM campaign management, hands-on experience with Braze, and knowledge of Liquid scripting. You'll collaborate with teams to ensure effective execution. The company fosters a diverse and inclusive environment, welcoming applications from all backgrounds.

Qualifications

• 2-4 years' experience in CRM campaign management or digital marketing operations.
• Hands-on experience with Braze (or similar platforms).
• Knowledge of Liquid scripting (preferred) and campaign automation.

Responsibilities

• Build, launch, and optimise campaigns in Braze.
• Personalise content using Liquid scripting for dynamic campaigns.
• Design automated workflows and customer journeys based on behaviour and segmentation.
• Conduct A/B tests, track campaign performance, and provide insights.

Skills

CRM campaign management

Digital marketing operations

Braze (or similar platforms)

Liquid scripting

Analytical skills

Project management

Communication skills

Job description

Braze Comms Campaign Ops Specialist

Contract Length: 13 Weeks (w/ Potential Extension)

Location: London / Hybrid (x2 Days Onsite PW)

Umbrella Rate: 350 - 450 Per Day (Inside IR35)

Our client is a leading UK consumer digital business, seeking a hands‑on Campaign Operations Specialist to join their digital marketing team and take responsibility for executing, optimising, and analysing multi‑channel CRM campaigns including email, SMS, push notifications and in‑app messaging, utilising Braze to turn creative ideas into personalised customer journeys.

Key Responsibilities

• Build, launch, and optimise campaigns in Braze.
• Personalise content using Liquid scripting for dynamic campaigns.
• Design automated workflows and customer journeys based on behaviour and segmentation.
• Conduct A/B tests, track campaign performance, and provide insights.
• Collaborate with cross‑functional teams to ensure accurate execution and compliance.

Essential Skills & Experience

• 2-4 years' experience in CRM campaign management or digital marketing operations.
• Hands‑on experience with Braze (or similar platforms).
• Knowledge of Liquid scripting (preferred) and campaign automation.
• Strong analytical, project management, and communication skills.

Desirable

• Experience in telecom or digital services.
• Understanding of email deliverability best practices and compliance.

Everybody is Welcome

Diversity and Inclusion Statement PCR Digital

At PCR Digital, we are committed to ensuring that diversity, equity and inclusion play a role at all stages of our recruitment - it is important to us that our own company culture and the culture of our network is as varied and supportive as possible. We love people (it's why we do what we do), so, regardless of background, we welcome you to work with us or apply to any of our jobs if you feel that they are right for you.

We also aim to ensure that our entire process is accessible. Please make us aware of any adjustments you may need throughout the selection, interview and general process and we will do all we can to ensure that any barriers are removed for you.